Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Emergence of a Digitally Connected Consumer
Emergence of a digitally connected consumer
Iot-Inspired Commerce Initiatives
Iot-inspired commerce initiatives
Markets Most Primed for Connected Commerce
Smartphones will serve as the hub to the “internet of things” (IoT)
Over time the connectivity derived from the smartphone has become less about the device itself and more about the mobility of the internet and the other devices, things and sensors that can connect to this network. In this internet-connected world with a plethora of interconnected things, smartphones serve as the hub for this network.
Consumers are starting to turn to things when executing commerce
From a ring on the consumer’s finger to the refrigerator in the kitchen, players across the ecosystem are exploring ways to embed what once seemed like futuristic commerce applications into everyday items.
Amazon emerges as an early leader in IoT commerce
The world’s largest online retailer offers products such as Amazon Dash and its related platform for efficient replenishment. It is also developing one the most prominent voices (Alexa) that many consumers will dictate orders to during this next generation of connected commerce.
A variety of future commerce applications are possible in an IoT world
The “internet of things” has the ability to alter commerce in a variety of ways, including the potential to create new touchpoints between consumers and manufacturers as well as the possibility to provide even more granular data upon which to build better brand experiences.
Series of barriers will hold back connected commerce uptake
The gap between the current offerings in the IoT ecosystem and the potential for life-altering use cases provides ample opportunities for developers, manufacturers and retailers willing to try and fail is beginning to narrow. Nevertheless, these opportunities will not be capitalised upon without overcoming a series of obstacles, including addressing consumer privacy concerns, the long replacement cycles of durable goods, the standardisation of operating platforms and low digital commerce spend, in general.