Dairy in Eastern Europe

  • ID: 4042706
  • Report
  • Region: Eastern Europe, Europe
  • 66 pages
  • Euromonitor International
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Eastern Europe is the world’s second smallest dairy region, and suffers from slowing sales in the core Russian market, due to political tensions restricting trade and thus the availability of dairy products. Poland is, however, showing a good performance and seems largely unaffected by the struggles of its neighbours. Cheese, drinking milk products and sour milk drinks are driving dairy sales growth.

The Dairy in Eastern Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Dairy in Eastern Europe

January 2017
Introduction
Regional Overview
Leading Companies and Brands
Projections
Country Snapshots
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Eastern Europe is the world’s second smallest dairy region, and suffers from slowing sales in the core Russian market, due to political tensions restricting trade and thus the availability of dairy products. Poland is, however, showing a good performance and seems largely unaffected by the struggles of its neighbours. Cheese, drinking milk products and sour milk drinks are driving dairy sales growth.

Russia makes up almost half of regional sales

Russia is the region’s largest market, representing just under 50% of regional sales in 2016, which makes the region very dependent on this single market. Russia’s trade embargo with the West has put a serious constraint on dairy growth, as the dairy import ban has meant that many products are unavailable for consumers or when available are expensive. Russian dairy sales declined by USD1 billion between 2014 and 2016.

Dairy growth in Poland not affected by struggling economies in neighbouring countries

Poland’s economy recorded real GDP growth of 4% in 2016, versus a 1% decline for the overall region. As incomes grow, Poles are looking for more sophisticated, premium and healthier products, and cheese, especially, has benefited. Soft cheese was the fastest growing type of cheese, as Poles continued to expand their cheese palate, and more sophisticated cheese types, such as Danish blue, camembert and brie, have become popular.

Retail distribution sees a shift from traditional stores to modern

Traditional grocery retailers dominated the Eastern European retail scene 15 years ago, but modern grocery retailers, such as supermarkets, hypermarkets and discounters, now make up the majority of sales. This is a welcome change for dairy manufacturers in the region, as getting a listing in one retailer with multiple chains is much easier than trading with individual retailers.

Dairy becoming a game of fewer players in Eastern Europe

In the majority of markets, the largest (1-5 ranked) companies are moving towards an even more dominant position, at the expense of smaller players. Private label, where present, is on the rise, as the quality of retailers lower priced offerings continues to improve and with it the image of private label.
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