Global Telco Value Added Services Outlook 2016-2020: Analyzing Changes in the VAS Product and Vendor Ecosystem

  • ID: 4051355
  • Report
  • Region: Global
  • 130 Pages
  • WiseStrokes
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The Way Forward for Telcos and Vendors Alike

FEATURED COMPANIES

  • 3 Hong Kong
  • Comcast
  • IMImobile
  • Netsize
  • SK Telecom
  • Telia Sonera
  • MORE

This report provides an in-depth analysis of the changing nature of the telco value added service industry. It analyzes the decline in telco value added services due to fundamental changes in the telecoms industry and the subsequent rise of more sophisticated value added services. The report looks at VAS across music, gaming, video and infotainment and highlights the best road ahead for telcos.

The most important part of the report is that not only does it look at the main VAS vendors operating across various markets, but also plots them on a graph based on their geographical reach and market competencies. It provides a unique competitive landscape for the vendors in the VAS industry. Similarly, the report also looks at case studies of top telco services and their product portfolio and ranks them on how well they have been able to adapt to the changes in the VAS eco-system. Along with this, there are numerous insights on the OTT market and its impact across different VAS content verticals.

The report contains market sizing data around total telco revenues along with an understand of how the revenue is split between voice and data services. It also provides forecasts on the growth of total revenue till 2020. The report summarizes the main trends in VAS and also looks at the way forward for telcos and vendors alike. Some of the leading companies mentioned in the report includes AT&T,Verizon, Singtel, SK Telecom, Mahindra Comviva, Google, SAP Mobile, BhartiAirtel and Vodafone.

Key Features:

  • Overview of the current VAS market - Highlights the current state of the VAS market and puts it in context of other service streams like voice, messaging and data access. The report also provides global total telco revenue data forecasts. This sets the scene to understanding the circumstances needed for the growth of VAS as opposed to those that currently prevail.
  • Vendor competitive analysis - Analyzes the various case studies of vendors active in the space and the various service that they provide in their markets. The vendors are then graphed on competencies index.
  • OTT disruption of VAS- Provides insights into how OTT players have transformed the manner in which VAS is served up to customers and how telcos need to adapt to fit in this new world.
  • Telco Competitive Analysis - Ranks the top telcos that have adjusted well to this disruption in VAS by OTT players and also analyzes some of the top telco VAS solutions.
  • Changing role of the telco- Details the way telcos are quickly adapting to provide VAS solutions to their customers, either through partnerships or creating their own services.
  • Drivers for the adoption of VAS - Looks at what is causing telcos and consumers to move towards IoT services or High value added services (VAS) and what other non-telco players are doing.
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FEATURED COMPANIES

  • 3 Hong Kong
  • Comcast
  • IMImobile
  • Netsize
  • SK Telecom
  • Telia Sonera
  • MORE

1. Introduction

  • Summary
  • The evolution of telco VAS
  • Strategic shifts in VAS
  • Telco Troubles: Declining VAS & flat total revenues
  • The need to push a new VAS frontier

2. VAS: Then

  • Summary
  • SMS VAS: First VAS Frontier
  • IVR and Data Light VAS

3. VAS: The digital evolution

  • The journey from SMS to streaming
  • Fundamental changes in Telco VAS
  • Telco reaction to disruption

4. Content Services

  • Growth Verticals in VAS content
  • Music VAS
  • Infotainment VAS
  • Gaming VAS
  • Video VAS

5. Competitive Landscape

  • Summary
  • Drivers for High VAS
  • Impact of OTT services on telcos
  • Future Telco Business models for VAS
  • Telco strategies to renew falling revenue
  • Subsuming OTT in Telco VAS
  • OTT - Telco VAS monetization
  • Telcos must be cautious with OTT VAS

6. VAS Vendor Landscape

  • Onmobile
  • One97
  • Netsize
  • SAP mobile
  • ZED
  • Comviva
  • HERE
  • Spice Digital
  • Hungama
  • Kirusa
  • Gupshup
  • Tanla
  • ChannelVAS
  • Spice Africa
  • IMImobile
  • Docomo Digital
  • Altruist Group
  • Aricent
  • Velti
  • Solutions Infini
  • Mondia Media

7. Comparative Analysis: Vendors

  • Comparison of vendor initiatives in VAS
  • Geographical differences
  • New technologies in VAS

8. Telco VAS Landscape

  • SK Telecom
  • KDDI
  • Singtel
  • Bharti Airtel
  • Verizon
  • Telenor
  • TIM
  • KT
  • AT&T
  • Viettel

9. Comparative Analysis: Telcos

  • Comparison of telcos initiatives in VAS
  • Future Outlook

10. Recommendations

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  • 3 Hong Kong
  • AIS
  • AT&T
  • Altruist Group
  • Amazon
  • Apple
  • Aricent
  • AsiaSoft
  • Bharti Airtel
  • BuzzCity
  • Cellcom
  • ChannelVAS
  • China Mobile
  • Comcast
  • Deezer
  • Deutsche Telekom
  • Digi
  • DoCoMo Digital
  • Etisalat
  • Facebook
  • Fon
  • Globe Telecom
  • Google
  • GupShup
  • HERE
  • Hungama
  • IMImobile
  • Indosat Ooredoo
  • Instagram
  • KDDI
  • KT
  • Kirusa
  • Line
  • LinkedIn
  • MTN
  • Mahindra Comviva
  • Millicom
  • Mondia Media
  • NTT Docomo
  • Netflix
  • Netsize
  • Nintendo
  • Nissan
  • OnMobile
  • One97
  • PayPal
  • Peach
  • Periscope
  • Qivikon
  • RockeTalk
  • SAP Mobile
  • SK Telecom
  • Singtel
  • Skype
  • SnapChat
  • Solutions Infini
  • Spice Africa
  • Spice Digital
  • Spotify
  • TIM
  • Tanla
  • Telecom Italia
  • Telefonica
  • Telegram
  • Telekomsel
  • Telenor
  • Telia Sonera
  • Tuenti
  • Twitter
  • Uber
  • Velti
  • Verizon
  • Viettel
  • Vimpelcom
  • Vodacom
  • Vodafone
  • WeChat
  • WhatsApp
  • YouTube
  • ZED
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