Harness the power of creative courage to achieve more, do more, and create more
"Altidor has already shown us the extraordinary things that are possible when you create work environments where people are freed to share their innate gifts and talents. Now, through??Creative Courage,??he offers a framework to unlock human potentialin yourself and the others in your span of care. A standing ovation is in order!"
BOB CHAPMAN, Author of??Everybody Matters: The Extraordinary Power of Caring for Your People Like Family;??and CEO, Barry–Wehmiller Companies
"Creative Courage??rekindled every ounce of inquisitiveness from the darker shadows of my soul. Altidor′s unique insights into the ′what′ and ′how′ of innovation sparked a host of catalytic??questions ones that warped my sense of self, professionally and personally. It′s a compelling book that strikes every creative chord in a powerful, but productive way."
HAL GREGERSEN, Executive Director, MIT Leadership Center; Senior Lecturer inLeadership and Innovation, MIT Sloan School of Management; and Co–author of The Innovator′s DNA: Mastering the Five Skills of Disruptive Innovators
"Welby′s remarkable book sets the stage for readers to uncover their own creative courage, and does so with so much exuberance and joy that any personal accomplishment feels not only possible, but inevitable."
DEBBIE MILLMAN, Host, Design Matters; Chair, Masters in Branding; Editorial and Creative Director, Print Magazine
INTRODUCTION: CREATIVE COURAGE
CHAPTER 1 – THE CENTRAL PROBLEM AFFECTING WORK: THE WAR ON IMAGINATION, AND HOW I LOST MY CREATIVE COURAGE.
CHAPTER 2 – CARING FIRST: RESPECT IS NOT THE FIRST STEP WHEN DISENGAGEMENT IS THE STATUS QUO.
CHAPTER 3 – SECURING SAFETY: NO SAFETY, NO TRUST.
CHAPTER 4 – FOSTERING TRUST: THE NATURAL STATE OF SILOS
CHAPTER 5 – PLAYING WITH DANGER: WHEN THE STAKES ARE SO HIGH THAT WE JUST WANT TO PLAY SAFE
CHAPTER 6 – DREAMING: SPREADSHEETS DON’T DREAM
CHAPTER 7 – BREAKTHROUGH & DISCOVER: THE NEGLECTED AREA OF HUMAN EMOTIONS AND THE EDGE OF THE FUTURE
CHAPTER 8 – GROW: CAN YOU MAKE THE LOGO 30% BIGGER? WHAT IF IT’S NOT ABOUT THE LOGO?
CHAPTER 9 – STARTING TO DANCE: IT’S NEVER TOO LATE TO START DANCING
CONCLUSION: 50% MORE
Welby Altidor is the former Executive Creative Director for one of the world′s most creative companies, Cirque du Soleil. He was Director of Creation for Michael Jackson ONE, a multimedia extravaganza that is currently in residence at Mandalay Bay Resort and Casino in Las Vegas. He is one of the founders of C:LAB, the creative laboratory of The Cirque du Soleil Group.