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Protecting Your Brand From Online Reputation Disasters - Webinar

  • ID: 4061770
  • Webinar
  • 60 Minutes
  • NetZealous LLC
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We've seen a dramatic change in how consumers search for businesses ,including doctors, dentists, hospitals and other healthcare providers. The role that online reviews play in consumers' research and decision-making process has exploded. We have also seen how Twitter, Facebook, Instagram and YouTube spread stories and pictures with a speed never seen in human history. If someone feels mistreated they can share an exaggerated review that does immediate, severe and long lasting damage to your brand. One or more bored employees can video a revolting act and post it for all to see.

You must have a reputation plan for before,during and after a reputation disaster. Even one unhappy customer or disgruntled former employee can create significant damage your organization's reputation. You can lose customers/patients/clients and find it harder to hire the best employees.You need at least an ounce of prevention and should stock a pound or more of cure.

Why should you Attend?:
Have you used the Internet to search for a business in the last 12 months?
Has an online review helped determine your choices?
Do you feel there is a difference in quality when reviews differ by only a fraction of a point?
Have you ever seen an online video of employees
behaving badly the left you with a negative view of a business?
Of course you're not the only person who answered yes to these questions.'A lie travels around the globe while the truth is putting on its shoes.' And that was before we had the Internet. News, rumors,and malicious gossip travel at the speed of 'like.' Consumers check reviews sites like Yelp!, The Better Business Bureau or Angie's List and rely on the information they contain before choosing what to buy and where to buy it. One tenth of a point lower can cause people to choose to patronize a competitor.

Job seekers routinely research potential employers on Glassdoor or LinkedIn before deciding whether or not to apply for or accept a job.

Viral videos can result in thousands of views PER MINUTE

Reputation disasters happen and happen fast.So you need to be ready

Reputation management is essential for even for the smallest organizations.

Areas Covered in the Session:

Why you need to monitor your online reputation and best practices for doing so.

Methods for protecting your domain names, web content and social media from those who would misuse them.

Why you need to lock down all relevant web properties.

What to do when negative reviews or comments are posted about your organization.

Best practices for your organization, if or when an employee, screws up, fails to deliver on an expectation or does something else wrong
What online review sites will and will not let you do when responding to reviews.

Important considerations for selecting an online management firm or consultant.

Reputation management tools.

Important elements of a social media policy.
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  • Joe Rosner Joe Rosner,
    Workplace Violence and Personal Safety Consultant ,
    Healthcare, Real Estate and Other Occupations

    I am a nationally recognized expert on workplace violence, personal safety, crime prevention, and self-defense. Thousands of healthcare, real estate, and other business professionals have learned to be safer from crime and violence from my presentations. My credentials include military, law enforcement, professional bodyguard experience, multiple black belts and growing up on the South Side of Chicago. I have been featured in the Chicago Tribune, Realtor Magazine, and other publications as well as on numerous radio and TV programs.

    Before the terrorist attacks of 9/11, I enjoyed a successful career selling services and technology to larger HR Departments. After 9/11, my focus became teach people how to be safer from crime and violence. Using my own experiences, training and ongoing research, I was able to develop a self-defense program that does not require size, strength, athletic ability or extensive practice. Yet, self-defense is stressed as being like airbags in your car; good to have if needed, but never as a first choice.

    We "prepare without the scare", by using humor, demonstration, and interaction. Fear is replaced with confidence resulting in a motivated team that knows you care.

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  • Directors of Sales
  • Directors of Marketing
  • CEO's
  • Business owners
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