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Balancing Customer Satisfaction With Security Issues - Webinar

  • ID: 4061787
  • Webinar
  • 60 Minutes
  • NetZealous LLC
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Financial institutions have long been the payments engines for their customers. However, with heightened competition and the advent of new non-bank entries into the marketplace, financial institutions have been playing more defense than offense. It is now time to go from playing 'not to lose' to using the implied trust and the customer experience to reverse the trend, get back lost customers,and retain existing ones.

Outdated payments models are becoming expensive to maintain and make a profit. Financial institutions must view payments from the customer side to better understand their needs now and in the future. Financial institutions must develop a strategy and a tactical deployment of that plan across its siloes. Some FIs have created a customer-centric marketing plan around a particular type of customer. That enabled the bank to also create security to match that philosophy.

Why should you Attend?:This webinar is designed for professionals in every bank and credit union area to develop and maintain payments as the core business practice for their customers. Every transaction includes a payment of some sort and the banking industry owns the settlement process, for now.

Banks,credit unions, and payments processors need to understand and use that fact to gain more of their customers’ minds, hearts, and wallets while at the same time maintaining secure procedures. Financial institutions (FIs) need to develop a comprehensive payments strategy across business groups. Security precautions on one area may not carry over to another and derail the entire train.

Customers have various entry points into the bank and credit union-each with its own vulnerabilities and access. Protecting one may provide a gap in another unless they are seen as dependent upon one another.

Areas Covered in the Session:

What does Customer-Centric mean?
What is the customer's view of payments?
Customer's needs
View of compliance/rules/regulations
What is the financial institution's view?
How do they stay compliant?
Rules and regulations the customer does not see
Balancing customer service and compliance
S.W.O.T
Strengths that banks should exploit
Weaknesses that banks should shore up
Opportunities for banks to take advantage of
Threats that banks cannot ignore
Examples
U.S. Bank
International bank
Non-bank
Virtual bank
Note: Product cover images may vary from those shown
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  • Payments Professionals
  • Operations Managers
  • Financial Officers
  • Risk Officers
  • Internal Auditors
  • Operational Risk Managers
  • Business Managers/Controllers
  • Account Managers
Note: Product cover images may vary from those shown
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