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TV Broadcasting in Canada - Industry Market Research Report

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    Report

  • 45 Pages
  • September 2023
  • Region: Canada
  • IBISWorld
  • ID: 4062229

Dead air: Falling TV advertising revenue will limit the industry's growth potential

The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue. Historically, TV commanded a central role in Canada's media sector and represented advertisers' main avenue of revenue generation. The explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are finding new entertainment outlets online, particularly from streaming services, prompting advertisers to increase their digital spending at the expense of industry businesses. Competition from cable networks and specialty TV (report 51521CA) has increased, further contributing to declining industry profit. Disruptions to advertising spending due to the COVID-19 pandemic accelerated these declines in 2020. Industry revenue is expected to drop an annualized 2.8% to $3.1 billion through the end of 2023, shrinking a marginal 0.6% in 2023 alone as broader economic growth benefits companies.

This industry operates studios and facilities that program and deliver audiovisual content to the public via over-the-air transmission. This industry excludes cable and satellite TV and operators that solely provide content online.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.


Table of Contents

ABOUT THIS INDUSTRY
  • Industry Definition
  • Main Activities
  • Similar Industries
  • Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
  • Executive Summary
  • Key External Drivers
  • Current Performance
  • Industry Outlook
  • Industry Life Cycle
PRODUCTS & MARKETS
  • Supply Chain
  • Products & Services
  • Demand Determinants
  • Major Markets
  • International Trade
  • Business Locations
COMPETITIVE LANDSCAPE
  • Market Share Concentration
  • Key Success Factors
  • Cost Structure Benchmarks
  • Basis of Competition
  • Barriers to Entry
  • Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
  • Capital Intensity
  • Technology & Systems
  • Revenue Volatility
  • Regulation & Policy
  • Industry Assistance
KEY STATISTICS
  • Industry Data
  • Annual Change
  • Key Ratios
JARGON & GLOSSARY

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Rogers Media Inc.
  • Corus Entertainment Inc.
  • Canadian Broadcasting Corporation
  • Bell Media Inc.
  • Quebecor Inc.

Methodology

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