Global Marketing Cloud Platform Market 2017-2021

  • ID: 4070573
  • Report
  • Region: Global
  • 72 pages
  • TechNavio
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FEATURED COMPANIES

  • Act-On Software
  • Cision
  • GreenRope
  • HubSpot
  • Infusionsoft
  • Oracle
  • MORE
The marketing cloud platform provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The marketing cloud platform connects different marketing channels, such as social media, e-mail, and content marketing, to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develop appropriate marketing patterns, and integrate marketing channels to deliver better customer experience.

The analysts forecast the global marketing cloud platform market to grow at a CAGR of 9.03% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing cloud platform market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of marketing cloud platform.

The market is divided into the following segments based on geography:

- Americas
- Europe
- APAC

The report, Global Marketing Cloud Platform Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Adobe Systems
- Oracle
- Salesforce
- IBM

Other prominent vendors
- Act-On Software
- Cision
- eTrigue
- GreenRope
- Hatchbuck
- HubSpot
- Infusionsoft
- LeadSquared
- Salesfusion
- SAP

Market drivers
- Rise in use of content marketing
- For a full, detailed list, view the full report

Market challenges
- Data privacy and security concerns
- For a full, detailed list, view the full report

Market trends
- Increased adoption of analytics in marketing cloud platform
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Act-On Software
  • Cision
  • GreenRope
  • HubSpot
  • Infusionsoft
  • Oracle
  • MORE
Part 01: Executive summary

Part 02: Research Methodology

Part 03: Introduction
  • Key market highlights
Part 04: Market landscape
  • Market overview
  • Market developments
Part 05: Market size and forecast
  • Global marketing cloud platform market
Part 06: Market segmentation by deployment models
  • Global marketing cloud platform market by deployment models
Part 07: Market segmentation by end-user
  • Market size and forecast
Part 08: Geographical segmentation
  • Geographical segmentation
  • Americas
  • Europe
  • APAC
Part 09: Market drivers
  • Growing volume of data
  • Rise in use of content marketing
  • Increased use of social media marketing
  • Growing need for improved customer digital experience
Part 10: Impact of drivers

Part 11: Market challenges
  • Data privacy and security concerns
  • Bandwidth and connectivity issues
  • System integration issues
  • High cost of marketing cloud platform
Part 12: Impact of drivers and challenges

Part 13: Market trends
  • Increased adoption of analytics in marketing cloud platform
  • Emergence of mobile marketing platform
  • Emergence of location-based marketing
Part 14: Buying criteria
  • Buying criteria
Part 15: Five forces analysis
  • Five forces analysis
Part 16: Vendor landscape
  • Competitive landscape
  • Vendor matrix
  • Other prominent vendors
Part 17: Key vendor profiles
  • Adobe Systems
  • Oracle
  • Salesforce.com
  • IBM
Part 18: Appendix
  • List of abbreviations
Part 19: About the Author

List of Exhibits

Exhibit 01: Overview of global marketing cloud platform market
Exhibit 02: Global marketing cloud platform market 2016-2021 ($ billions)
Exhibit 03: Global marketing cloud platform market by deployment models 2016
Exhibit 04: Global marketing cloud platform market by deployment models 2016-2021 ($ billions)
Exhibit 05: Global marketing cloud platform market: Segmentation by end-users 2016
Exhibit 06: Global marketing cloud platform market segmentation by end-users 2016-2021 ($ billions)
Exhibit 07: Global marketing cloud platform market by geography 2016
Exhibit 08: Global marketing cloud platform market by geography 2021
Exhibit 09: Global marketing cloud platform market by geography 2016-2021 ($ billions)
Exhibit 10: Number of internet users in APAC 2016-2020
Exhibit 11: Impact of drivers
Exhibit 12: Cost of marketing cloud platform as provided by various vendors ($)
Exhibit 13: Impact of drivers and challenges
Exhibit 14: Buying criteria for marketing cloud platform
Exhibit 15: Five forces analysis
Exhibit 16: Competitive differentiators for vendors
Exhibit 17: Vendor matrix: Features of marketing cloud platform
Exhibit 18: Vendor matrix: End-users of marketing cloud platform
Exhibit 19: Other prominent vendors
Exhibit 20: Recent developments
Exhibit 21: Recent developments
Exhibit 22: Recent developments
Exhibit 23: Recent developments
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FEATURED COMPANIES

  • Act-On Software
  • Cision
  • GreenRope
  • HubSpot
  • Infusionsoft
  • Oracle
  • MORE
New Report Released: - Global Marketing Cloud Platform Market 2017-2021

The author of the report recognizes the following companies as the key players in the global marketing cloud platform market: Adobe Systems, Oracle, Salesforce, and IBM.

Other Prominent Vendors in the market are: Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, and SAP.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is increased adoption of analytics in marketing cloud platform. The use of analytics for the marketing cloud platform aids data-driven marketing practices by combining actionable analytics, audience segmentation, and sharing of key business information. Marketers can measure and manage online and offline activities of the customers. This helps them improve the performance of their marketing activities.”

According to the report, one of the major drivers for this market is rise in use of content marketing. Content marketing is not just focused on selling the content but also on communicating brand ideas to customers. Marketers consider content marketing as an important business opportunity as it diffuses all digital media. The rise in Internet penetration has encouraged marketers to leverage content, like videos, articles, infographics, and e-mails, to expand their reach across different channels.

Further, the report states that one of the major factors hindering the growth of this market is data privacy and security concerns. Data privacy and security risks are the major barriers to the adoption of cloud services, especially the public cloud, in organizations. Cloud security management is a challenging task for vendors as the frequency of cyber-attacks is increasing daily.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Adobe Systems
  • Oracle
  • Salesforce
  • IBM
  • Act-On Software
  • Cision
  • eTrigue
  • GreenRope
  • Hatchbuck
  • HubSpot
  • Infusionsoft
  • LeadSquared
  • Salesfusion
  • SAP
Note: Product cover images may vary from those shown
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