Why City Insights Matter For Business Strategy

  • ID: 4071509
  • Report
  • 26 pages
  • Euromonitor International
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From inciting technological innovation to adapting to social change, cities play an important role in today’s societies. Keeping business, governments and other organisations informed about city level changes such as knowing where income growth is rapidly rising or which markets are ageing, is crucial to their future financial success. Passport Cities seeks to provide answers to a range of business questions, ensuring users are able to benchmark and identify cities, explain key consumer changes.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
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Why City Insights Matter For Business Strategy

February 2017
Introduction
Passport Cities Answers Critical Business Questions
Conclusion
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