The Ice Cream and Frozen Desserts in Asia Pacific global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Four markets dictate state of play
Japan, South Korea, India and China make up the vast majority of the region’s sales of ice cream and frozen desserts. The market has been healthy in recent years but there remain significant barriers and, if the economic slowdown of 2015 and 2016 continues, then the region will continue to perform poorly. South Korea’s decline may be a concern, although it appears consumers are largely replacing retail ice cream with foodservice ice cream, which may reverse in future years.
Premium segment gradually developing across the region
Consumers appear to be trading up across the region. One particular signifier of this has been the growth of brands such as Cornetto and Magnum, with Cornetto racing up the rankings to become the second largest brand in the region. This has been driven by China, whilst in Japan, retail sales are expected to increase whilst volumes will decrease - again, this is a fecund environment for premium products. Overall, tastes have shifted slightly from water-based ice cream to dairy.
South Korean retail market losing sales to foodservice
South Korea has seen a noticeable decline in retail sales of ice cream - the reason being that consumers have begun to eat more unpackaged ice cream out of the home at foodservice outlets. This lifestyle switch is potentially a significant obstacle for retail manufacturers, such as Unilever.
Logistical barriers create upper ceiling on growth, and shift focus to single service products
There are numerous logistical barriers to growth, particularly in larger markets such as China and India. There is a lack of freezer units in many stores, as well as in consumer homes, and transportation is also severely lacking. Growth is thus largely focused on single-serve portions, rather than bulk ice cream.