Smart Assistants Are Infiltrating Speakers

  • ID: 4071557
  • Report
  • 40 pages
  • Euromonitor International
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Increased smartphone storage space, availability of music streaming apps and a shift towards 4G have led consumers to increasingly use their smartphones as the primary medium to listen to their music on the go or at home which in turn is driving sales of wireless speakers. As a relatively low cost device, wireless speakers are also evolving into smart assistants that will provide numerous untapped opportunities and bring households closer to a connected home.

The Smart Assistants Are Infiltrating Speakers global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market - be it new product developments, economic/lifestyle influences, distribution or pricing issues. From the latest innovations such as Smartphones, Ultrabooks and OLED TVs to existing technologies such as Laptops, Home Audio and Cinema Systems and In-Car Entertainment, the research offers a consistent yet incisive snapshot of the Consumer Electronics industry. Forecasts illustrate how the market is set to change and the criteria for success over the next five years.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Smart Assistants Are Infiltrating Speakers

February 2017
Introduction
Market Outlook
Consumer Lifestyles and Demographics
Key Drivers For Wireless Speakers
Infiltration of Smart Assistant
Opportunities
Report Definitions
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Increased smartphone storage space, availability of music streaming apps and a shift towards 4G have led consumers to increasingly use their smartphones as the primary medium to listen to their music on the go or at home which in turn is driving sales of wireless speakers. As a relatively low cost device, wireless speakers are also evolving into smart assistants that will provide numerous untapped opportunities and bring households closer to a connected home.

Smartphones are enabling the growth of wireless speaker.

The proliferation of smartphones and the increased availability of music streaming apps are boosting the growth of wireless speakers.

Paying music subscribers will opt for higher-priced models


Paid subscribers are more likely to be willing to opt for a premium wireless speaker having invested in a music subscription.

Rising demand for convenience-related offerings has led to new conduits for commerce


Consumers are increasingly willing to spend in order to free up time for more important and satisfying things in their lives by leveraging apps and technology.

The device-agnostic nature of major voice control technology means that it can be found or may be installed in numerous existing product categories such as wireless speakers and home cinema and speaker systems.
Sales of smart assistant speakers will exceed 60 million units in 202

Amazon will hold on to its lead as the forerunner in the smart assistant speakers market due to its tightly integrated services.

Growth of smart assistant speakers will be driven by online retailers


Online retailers such as Amazon have the most to gain from widespread adoption of the smart assistant speakers. Critically, this provides another endpoint for consumers to interact with and purchase from.

Multiple industries will benefit from growth of smart assistant speakers


Industries that are set to be boosted by the growth of smart assistant speakers tend to be those that are able to bring about convenience to households’ mundane but routine chores or fulfil their entertainment needs.
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