The 2017 Retailing Top Trends in Latin America global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Economic woes lead consumers to rethink purchasing habits
For most Latin American countries, the last few years have been marked by economic uncertainty. As a result, Latin Americans are seeking the best ways to put their money to good use. Retailers across the region are investing in private label and facilitating payment methods to overcome this challenging scenario.
Traditional grocers losing ground to modern channels
The prevalence of the traditional channel in the region is largely attributable to its long-standing existence. However, this channel is losing ground to modern grocers. In most markets, the revival of this channel will depend largely on the speed with which traditional retailers and governments work together on solutions.
Price and brand availability are the two main reasons why cross-border e-commerce is a growing trend in Latin America. The most popular category is apparel and footwear, however preferences vary country by country. Even though cross-border e-commerce is gaining popularity, these types of purchase are still concentrated among the upper middle class.
Mobile: Engagement High, Purchases Still to Come
Smartphone usage is exceptionally high in Latin America compared to other regions as well as the global average. Despite high levels of connectivity and device ownership, however, the relative importance of mobile internet retailing in Latin America continues to lag the global average in every market of the region. Part of this is due to low levels of consumer acceptance of the mobile channel. A second component is that few local retailers offer a strong mobile user experience.