Near-Water: Profiling Growth Opportunities in Hydration Beverages

  • ID: 4082728
  • Report
  • 52 pages
  • Euromonitor International
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Bottled water is expected to be the fastest growing category in global packaged beverages over the next five years. Meanwhile, functional waters and plant waters have emerged as two of the fastest growing ‘enhanced’ water categories. As consumers seek lighter, healthier, replenishing drinks, there is a need for the industry to expand and balance its portfolio of added value hydration drinks to suit occasions ranging from everyday consumption to post-athletic recovery.

The Near-Water: Profiling Growth Opportunities in Hydration Beverages global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Near-Water: Profiling Growth Opportunities in Hydration Beverages

February 2017
Scope of the Report
The Size and Scope of Hydration
Everyday Replenishment
Active and Advanced Hydration
Lifestyle and Natural Hydration
Hydration in 2021
Note: Product cover images may vary from those shown
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Bottled water is expected to be the fastest growing category in global packaged beverages over the next five years. Meanwhile, functional waters and plant waters have emerged as two of the fastest growing ‘enhanced’ water categories. As consumers seek lighter, healthier, replenishing drinks, there is a need for the industry to expand and balance its portfolio of added value hydration drinks to suit occasions ranging from everyday consumption to post-athletic recovery.

Water is driving volume growth in non-alcoholic drinks
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Bottled water accounts for the vast majority of expected beverage volume growth across all regions. “Hydration” beverages - including lower volume but higher-priced enhanced waters, sports drinks and juice drinks/stills - also vastly outperform sparkling beverages and refreshment options.

Higher-value hydration products are needed
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Hydration remains the most important need state in packaged drinks. Despite expected volume growth for the hydration category through to 2021, unit prices for “hydration” drinks are still low relative to sparkling options. There is a need to offer added-value waters and premium hydration products (particularly sports drinks and plant waters) to achieve value growth from consumers’ demand for hydration.

Changing consumer attitudes benefit “hydration” drinks
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Across food and beverages, consumers are changing how they eat, drink, exercise and think about their daily nutrition. Encouragingly, hydration consistently ranks near the top of consumer health priorities, and may be poised to benefit from consumers’ interest in water and water-like options if operators can achieve the right mix of added-value hydration options.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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