TrendSights Analysis: Personalized Health

  • ID: 4083346
  • Report
  • 34 pages
  • GlobalData
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FEATURED COMPANIES

  • Bfree
  • Footlogix
  • Geneu
  • Kewpie
  • Perfect Fit
  • Seventh Generation
  • MORE
Today's digitally savvy consumers are taking their personal wellbeing into their own hands by using products and services that address their specific health needs and help them "live better." As awareness increases, demand for more targeted health solutions continues to rise. Advances in science and technology are opening up avenues for bespoke offerings tailored to individuals' genetic profiles.

- Growing prevalence of lifestyle diseases is driving demand for functional products targeted at improving existing health conditions.
- The heightened likelihood of suffering an allergic reaction or intolerance to products is driving a focus on omitting certain ingredients in formulation

Trend drivers
- Digitally savvy consumers are adopting a DIY approach to meet their health goals and general wellbeing needs.
- Aging populations, obesity, and sedentary lifestyles have created more chronic diseases.
- Empowered consumers are seeking products that are individualized to their specific health needs.

Consumer targets
- Millennials find functional products, nutraceuticals, and cosmeceuticals most appealing.
- Consumers in Latin America and Asia have the most favorable perception of products personalized to their health needs.

Companies are trying to incorporate functionality into everyday products so consumers don't need to change their habits to reap health benefits. Furthermore, they are developing products tailored to the health requirements of specific demographics e.g. protein for seniors and investing in alternative ingredients to provide free-from formulations, while providing core product benefits such as taste, or efficacy (in personal care).

Companies mentioned in this report: Bfree, Kewpie, Unidiet, Gatorade, Kinohimitsu, Geneu, Footlogix, Jason Gluten Free, Evolve, Sanytol, Seventh Generation, Perfect Fit, Woof and Brew, The Laughing Dog.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bfree
  • Footlogix
  • Geneu
  • Kewpie
  • Perfect Fit
  • Seventh Generation
  • MORE
1. Trend Snapshot
2. What is Personalized Health?
3. Why is Personalized Health important?
4. Who is driving Personalized Health?
5. How can Personalized Health be capitalized on?
6. What Next in Personalized Health?
7. Appendix
Note: Product cover images may vary from those shown
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  • Bfree
  • Kewpie
  • Unidiet
  • Gatorade
  • Kinohimitsu
  • Geneu
  • Footlogix
  • Jason Gluten Free
  • Evolve
  • Sanytol
  • Seventh Generation
  • Perfect Fit
  • Woof and Brew
  • The Laughing Dog
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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