- Growing prevalence of lifestyle diseases is driving demand for functional products targeted at improving existing health conditions.
- The heightened likelihood of suffering an allergic reaction or intolerance to products is driving a focus on omitting certain ingredients in formulation
- Digitally savvy consumers are adopting a DIY approach to meet their health goals and general wellbeing needs.
- Aging populations, obesity, and sedentary lifestyles have created more chronic diseases.
- Empowered consumers are seeking products that are individualized to their specific health needs.
- Millennials find functional products, nutraceuticals, and cosmeceuticals most appealing.
- Consumers in Latin America and Asia have the most favorable perception of products personalized to their health needs.
Companies are trying to incorporate functionality into everyday products so consumers don't need to change their habits to reap health benefits. Furthermore, they are developing products tailored to the health requirements of specific demographics e.g. protein for seniors and investing in alternative ingredients to provide free-from formulations, while providing core product benefits such as taste, or efficacy (in personal care).
Companies mentioned in this report: Bfree, Kewpie, Unidiet, Gatorade, Kinohimitsu, Geneu, Footlogix, Jason Gluten Free, Evolve, Sanytol, Seventh Generation, Perfect Fit, Woof and Brew, The Laughing Dog.
2. What is Personalized Health?
3. Why is Personalized Health important?
4. Who is driving Personalized Health?
5. How can Personalized Health be capitalized on?
6. What Next in Personalized Health?