Weight Loss Online Market: Outlook and Risk Forecasts 2017-2018

  • ID: 4084642
  • Report
  • Region: Global
  • 151 Pages
  • Economy Monitor
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Attract, Retain, Increase Customer Base, and Increase Sales Even Beyond the Seasonality Peak

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The period of 2017-2018 will be of great opportunity for the weight loss industry, but also will introduce unprecedented challenges. Some of the risk factors will be internal -the adoption of wearables is not growing as strongly as first expected- but also of a political in nature -a Tweet from Trump can make move the markets and affect pharma stocks, and a change in insurance outlook is likely to have an effect on reimbursements, a topic of great interest to consumers of weight loss treatments.

In the other hand, a relaxed regulatory environment introduced by the new US administration can streamline time to market for implantable devices and similar weight loss procedures. Moreover, the threat of degradation of trust related to weight loss programs that fail to disclose information or mislead the public is an ever present issue for the industry.

In this report we cover the factors that will represent risk to the weight loss industry, including those related to internal effects and seasonality, as well as the externalities due to “Trump trends” and “The Trump Pharma Impact”.

The study covers the websites of more than 1,000 weight loss companies in 60 countries, 630 development companies of the most used fitness apps in the top 18 country markets, and conducted several online focus groups covering 75,000 social media conversations. The forecasting methods include state of the art Machine Learning and time series analysis.

This report not only provides a comprehensive forecast of risk for the weight loss industry, but shows the strategies and tactics that market leaders use to mitigate those risks. Furthermore, it includes inputs from actual consumers signaling intent to join, stay, and abandon weight loss products and programs – this will be invaluable to weight loss companies seeking to attract, retain and increase its customer base, and increase sales even beyond the seasonality peak.

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FEATURED COMPANIES

  • 3WeekDiet
  • Cohens
  • Gesundepfunde
  • Lowcarb-Ernaehrung
  • PeerTrainer
  • TheKoreanDiet
  • MORE

1. Executive Summary

2. Introduction

  • Executive Summary - The State of the Weight Loss Industry in 2017-2018
  • Report Description
  • Markets Covered
  • Stakeholders
  • Research Methodology
  • Market Size Estimation
  • Market Breakdown and Data Triangulation
  • Secondary Sources
  • Health Indicator Data
  • Country Data
  • Financial Data
  • Primary Sources
  • Assumptions

3. Market Analysis

  • Market Segmentation
  • Top Global Players in the Weight Loss Industry by Acquisition from Partners and News Media
  • Key Primary Insights
  • Success Factors (Predictive Model - Top Drivers of Leads from Partner and News Sites in the Weight Loss Industry)
  • What are the Values of Unqualified Leads for Pages Per Visit and Average Monthly Visits in the Weight Loss Industry?
  • Threats to Acquisition from Partner and Media Sites in the Weight Loss Industry
  • Opportunities for Acquisition from Partner and Media Sites in the Weight Loss Industry
  • Top Global Players in the Weight Loss Industry by Acquisition from Social Networks
  • Key Primary Insights
  • What is the Breakdown of Market Share by Domain by Acquisition from Social in the Weight Loss Industry?
  • How Do the Leads Contribution Compare by Source Social Network?
  • How Does the Number of Weight Loss Domains by Unqualified Leads in the Weight Loss Industry?
  • Success Factors (Predictive Model - Top Drivers of Social Network Acquisition in the Weight Loss Industry)
  • Threats to Acquisition from Social Networks in the Weight Loss Industry
  • Opportunities for Acquisition from Social Networks in the Weight Loss Industry
  • How Do the Values of Growth and Leads Share Compare by Social Source?
  • Top Global Players in the Weight Loss Industry by Acquisition from Search Engines
  • Key Primary Insights
  • How Do the Values of Leads Share Compare by Source Search Engine?
  • What is the Breakdown of Leads by Domain for the Weight Loss Companies Receiving More Visits from Search Engines?
  • Success Factors (Predictive Model- Top Drivers for Acquisition from Search Engines in the Weight Loss Industry)
  • How Do the Values of Pages Per Visit Compare by Unqualified Leads?
  • Threats for Acquisition from Search Engines in the Weight Loss Industry
  • Opportunities for Acquisition from Search Engines in the Weight Loss Industry
  • Top Global Players in the Weight Loss Industry by Acquisition from Email Visits
  • Key Primary Insights
  • How Do the Values of Leads and the Number of Domains Compare by Pages Per Visit?
  • What is the Breakdown of Leads from Email by Domains in the Weight Loss Industry?
  • Success Factors (Predictive Model-Top Drivers by Acquisition from Email in the Weight Loss Industry)
  • How Do Unqualified Leads and Leads Impact Pages Per Visit?
  • Threats to Acquisition by Email in the Weight Loss Industry
  • Opportunities
  • Top Global Players in the Weight Loss Industry by Acquisition from Direct Visits
  • Key Primary Insights
  • How Do the Value of Direct Leads and Current Customers, and the Number of Domains, Compare by Unqualified Leads?
  • What is the Trend of Pages Per Visit Over Time on Site, Across Unqualified Leads Group?
  • What is the Breakdown of Leads by Domain for the Top Performers in Terms of Qualified Leads?
  • How Do the Number of Domains Compare by Growth in Direct Visits in the Weight Loss Industry?
  • Success Factors (Predictive Model)
  • Top Drivers of Unqualified Leads
  • How Do the Values of Unqualified Leads Compare by Pages Per Visit?
  • Factors Influencing Market
  • Behavioural Study (Search Habits of Weight Loss Prospect Customers)
  • Free Search
  • How Do the Values of Market Share Compare by Search Terms?
  • How Do the Values of Growth Compare by Search Terms?
  • What are the Most Common Values of Search Terms by Cost?
  • What is the Breakdown of Value by Search Term?
  • How Do the Values of Expense Compare by the Bottom 10 Search Terms?
  • Drivers and Opportunities
  • Measuring Intent to Go on a Diet
  • Demographics of Population Talking About Going on a Diet
  • Mentions Per Topics
  • Share of Voice Trend (UTC Time) of People Talking About Going on a Diet
  • Sentiment About Going on a Diet
  • Mentions of “I Need to Diet” by Geography
  • Sources and Sites of Mentions of “I Need to Diet”
  • Most Active Authors (Worldwide) Talking About “I Need to Diet”
  • Followers by Type of Conversation for People Talking About “I Need to Diet”
  • Friends by Type for People Talking About “I Need to Diet”
  • Friends by City for People Talking About “I Need to Diet”
  • Author Posts by Date and Sentiment for People Talking About “I Need to Diet”
  • Indicators That Author Intents to Go on a Diet
  • Signals of Author Intent About “I Need to Diet”
  • Mentions by Device for People Talking About “I Need to Diet”
  • Mentions by Device (Excluding Twitter on Mobile) for People Talking About “I Need to Diet”
  • Interest Category for People Talking About “I Need to Diet”
  • Best Months, Days and Hours to Advertise to People Talking About Going on a Diet
  • Mentions by Month for People Talking About “I Need to Diet”
  • Mentions by Day for People Talking About “I Need to Diet”
  • Mentions by Hour for People Talking About “I Need to Diet”
  • Video Acquisition Behavioral Study in the Weight Loss Industry
  • Youtube Most Searched Weight Loss Terms, Ranked by Value Potential Based on Google Searches
  • Top Weight Loss Companies by Revenue Generated from Search
  • Health Category
  • Fitness Category
  • Food and Drink Category
  • Search Channel

4. Restraints and Threats

  • Regulatory Affairs
  • Trump Trends Affecting the Weight Loss Industry
  • SWOT Analysis of the Weight Loss Industry Under the New Us Administration
  • Opportunities
  • Weight Loss Publicly Traded Companies Under Trump
  • Strengths
  • Wearables Decouple from Politics
  • Threats
  • Presidential Activism Targeting Pharma Pricing
  • Distribution of Conversations in Social Networks and Forums in Relation to Trumps Comments on
  • Pharma
  • Reimbursement
  • Daily Mentions of “Reimbursements” Has Increased Since the Election
  • Weaknesses
  • Social Networks
  • People to Follow
  • Search Volatility
  • Expensive Search Terms That Bring Free Visitors to Weightwatchers.Com
  • Reimbursement Scenario
  • Share of Voice Trend (Mentions Per Topic)
  • Mentions Per Theme
  • Sentiment Percentage Per Topic
  • Mentions by Geography
  • Mentions by Sources and Top Sites
  • Mentions in News Sites
  • Mentions in Forums
  • Mentions in Blogs
  • Mentions in Twitter
  • Mentions in Video
  • Mentions by Facebook Pages
  • Mentions by Review Sites
  • Active Authors
  • Behavior
  • Title of Review by Rating
  • What is the Breakdown of Themes and Author Interest by Number of Mentions?
  • Demographics

5. Technological Advancements

  • Companies That Publish the Most Used Health and Fitness Mobile Apps
  • Top App Development Companies in the US, Weight Loss (Android)
  • How Do the Values of Most Used Ranking Compare by Health and Fitness App Publisher in the US?
  • How Do the Number of Health and Fitness Apps Published and the Values of Most Used Ranking
  • Compared by Publisher in the US?
  • What are the Apps Published by the Top Health and Fitness App Developers in the US?
  • Top App Development Companies in Argentina, Weight Loss (Android)
  • Top App Development Companies in Australia, Weight Loss (Android)
  • Top App Development Companies in Austria, Weight Loss (Android)
  • Top App Development Companies in Brazil, Weight Loss (Android)
  • Top App Development Companies in France, Weight Loss (Android)
  • Top App Development Companies in Germany, Weight Loss (Android)
  • Top App Development Companies in India, Weight Loss (Android)
  • Top App Development Companies in Indonesia, Weight Loss (Android)
  • Top App Development Companies in Israel, Weight Loss (Android)
  • Top App Development Companies in Italy, Weight Loss (Android)
  • Top App Development Companies in Japan, Weight Loss (Android)
  • Top App Development Companies in Mexico, Weight Loss (Android)
  • Top App Development Companies in Netherlands, Weight Loss (Android)
  • Top App Development Companies in Philippines, Weight Loss (Android)
  • Top App Development Companies in Poland, Weight Loss (Android)
  • Top App Development Companies in Russia, Weight Loss (Android)
  • Top App Development Companies in South Africa, Weight Loss (Android)
  • Top App Development Companies in Spain, Weight Loss (Android)
  • Top App Development Companies in Turkey, Weight Loss (Android)
  • Top App Development Companies in Ukraine, Weight Loss (Android)
  • Top App Development Companies in Uk, Weight Loss (Android)

6. Market Share Analysis

  • Global Market, by Acquisition Channel
  • Top Global Players by Acquisition from Partner Websites and Media (Tier 1 and Tier 2 Companies)

7. Regional Market Analysis

  • Largest Weight Loss Companies
  • Global Vs Local (By Digital Market Share)
  • Top Weight Loss Companies in Argentina in 2016
  • Top Weight Loss Companies in Australia in 2016
  • Top Weight Loss Companies in Austria in 2016
  • Top Weight Loss Companies in Belgium in 2016
  • Top Weight Loss Companies in Brazil in 2016
  • Top Weight Loss Companies in Bulgaria in 2016
  • Top Weight Loss Companies in Canada in 2016
  • Top Weight Loss Companies in Chile in 2016
  • Top Weight Loss Companies in the Czech Republic in 2016
  • Top Weight Loss Companies in Colombia in 2016
  • Top Weight Loss Companies in Croatia in 2016
  • Top Weight Loss Companies in Denmark in 2016
  • Top Weight Loss Companies in Egypt in 2016
  • Top Weight Loss Companies in Finland in 2016
  • Top Weight Loss Companies in France in 2016
  • Top Weight Loss Companies in Germany in 2016
  • Top Weight Loss Companies in Greece in 2016
  • Top Weight Loss Companies in Hong Kong (China) in 2016
  • Top Weight Loss Companies in Hungary in 2016
  • Top Weight Loss Companies in India in 2016
  • Top Weight Loss Companies in Indonesia in 2016
  • Top Weight Loss Companies in Iraq in 2016
  • Top Weight Loss Companies in Ireland in 2016
  • Top Weight Loss Companies in Israel in 2016
  • Top Weight Loss Companies in Italy in 2016
  • Top Weight Loss Companies in Japan in 2016
  • Top Weight Loss Companies in Kuwait in 2016
  • Top Weight Loss Companies in Malaysia in 2016
  • Top Weight Loss Companies in Mexico in 2016
  • Top Weight Loss Companies in Morocco in 2016
  • Top Weight Loss Companies in Netherlands in 2016
  • Top Weight Loss Companies in New Zealand in 2016
  • Top Weight Loss Companies in Norway in 2016
  • Top Weight Loss Companies in Pakistan in 2016
  • Top Weight Loss Companies in Peru in 2016
  • Top Weight Loss Companies in Philippines in 2016
  • Top Weight Loss Companies in Poland in 2016
  • Top Weight Loss Companies in Portugal in 2016
  • Top Weight Loss Companies in Qatar in 2016
  • Top Weight Loss Companies in Romania in 2016
  • Top Weight Loss Companies in Russia in 2016
  • Top Weight Loss Companies in Saudi Arabia in 2016
  • Top Weight Loss Companies in Serbia in 2016
  • Top Weight Loss Companies in Singapore in 2016
  • Top Weight Loss Companies in Slovakia in 2016
  • Top Weight Loss Companies in South Africa in 2016
  • Top Weight Loss Companies in Spain in 2016
  • Top Weight Loss Companies in Sweden in 2016
  • Top Weight Loss Companies in Switzerland in 2016
  • Top Weight Loss Companies in Taiwan in 2016
  • Top Weight Loss Companies in Thailand in 2016
  • Top Weight Loss Companies in Turkey in 2016
  • Top Weight Loss Companies in Ukraine in 2016
  • Top Weight Loss Companies in United Arab Emirates in 2016
  • Top Weight Loss Companies in United Kingdom in 2016
  • Top Weight Loss Companies in Usa in 2016
  • Top Weight Loss Companies in Venezuela in 2016
  • Top Weight Loss Companies in Vietnam in 2016

8. Company Developments

  • Influential Twitter Users in the Weight Loss Industry by Profession and Country
  • Legal Professionals Influential in the Weight Loss Industry
  • United States - Lawyers Influential in Weight Public Loss Opinion
  • Canada - Lawyers Influential in Weight Loss Public Opinion
  • UK - Lawyers Influential in Weight Loss Public Opinion
  • Australia - Lawyers Influential in Weight Loss Public Opinion
  • India - Lawyers Influential in Weight Loss Public Opinion
  • South Africa - Lawyers Influential in Weight Loss Public Opinion
  • Nigeria - Lawyers Influential in Weight Loss Public Opinion
  • Health Professionals Influential in the Weight Loss Public Industry
  • United States - Health Practitioners Influential in Weight Loss Public Opinion
  • Canada - Health Practitioners Influential in Weight Loss Public Opinion
  • UK - Health Practitioners Influential in Weight Loss Public Opinion
  • Ireland - Health Practitioners Influential in Weight Loss Public Opinion
  • New Zealand - Health Practitioners Influential in Weight Loss Public Opinion
  • Australia - Health Practitioners Influential in Weight Loss Public Opinion
  • India - Health Practitioners Influential in Weight Loss Public Opinion
  • South Africa - Health Practitioners Influential in Weight Loss Public Opinion
  • Nigeria - Health Practitioners Influential in Weight Loss Public Opinion
  • Ghana - Health Practitioners Influential in Weight Loss Public Opinion
  • Sportsperson and Training Professionals Influential in the Weight Loss Industry
  • United States - Sportperson Influential in Weight Loss Public Opinion
  • UK - Sportperson Influential in Weight Loss Public Opinion
  • Ireland - Sportperson Influential in Weight Loss Public Opinion
  • Australia - Sportperson Influential in Weight Loss Public Opinion
  • India - Sportperson Influential in Weight Loss Public Public Opinion
  • Nigeria - Sportperson Influential in Weight Loss Public Opinion
  • Scientists and Research Professionals Influential in the Weight Loss Industry
  • United States - Scientists Influential in Weight Loss Public Opinion
  • Canada - Scientists Influential in Weight Loss Public Opinion
  • UK - Scientists Influential in Weight Loss Public Opinion
  • Ireland - Scientists Influential in Weight Loss Public Opinion
  • New Zealand - Scientists Influential in Weight Loss Public Opinion
  • Australia - Scientists Influential in Weight Loss Public Opinion
  • India - Scientists Influential in Weight Loss Public Opinion
  • South Africa - Scientists Influential in Weight Loss Public Opinion
  • Nigeria - Scientists Influential in Weight Loss Public Opinion
  • Sales, Marketing and Pr Professionals Influential in the Weight Loss Industry
  • United States -Marketing Professsionals Influential in Weight Loss Public Opinion
  • Canada - Scientists Influential in Weight Loss Public Opinion
  • UK - Scientists Influential in Weight Loss Public Opinion
  • India - Scientists Influential in Weight Loss Public Opinion
  • Nigeria - Scientists Influential in Weight Loss Public Opinion
  • Journalism Professionals Influential in the Weight Loss Industry
  • United States - Journalists Influential in Weight Loss Public Opinion
  • Canada - Journalists Influential in Weight Loss Public Opinion
  • UK - Journalists Influential in Weight Loss Public Opinion
  • Ireland - Journalists Influential in Weight Loss Public Opinion
  • Australia - Journalists Influential in Weight Loss Public Opinion
  • India - Journalists Influential in Weight Loss Public Opinion

9. Company Profiles

  • Weight Loss Companies to Invest in
  • Top Weight Loss Companies by Funding Received
  • Newly Funded Weight Loss Companies (By Country)
  • New Weight Loss Companies
  • Weight Loss Biotech Companies
  • Enteromedics (Enteromedics.Com)
  • Aspire Bariatrics (Aspirebariatrics.Com)
  • Bfkw (Bfkw.Org)
  • Healthfleet.Com
  • Specialty Medical Devices Weight Loss Companies
  • Ke Diet (Kediet.Com)
  • Obalon Therapeutics (Obalon.Com)
  • Pharmaceutical Companies, Weight Loss Drugs
  • Golo (Golo.Com)
  • Weight Loss Apps
  • Healthifyme (Healthifyme.Com)
  • Hacarus (Hacarus.Com)
  • Fitso (Getfitso.Com)
  • Ways of Eating (Waysofeating.Com)
  • Riskier Segment in the Venture Backed Weight Loss Companies
  • Consumer Opinion on Top Mlm Weight Loss Companies, Weight Loss Publicly Traded Companies and Companies With Weight Loss Programs
  • Demographics
  • Sampling
  • Sentiment
  • Sentiment by Source
  • Mentions by Geography
  • Sentiment from Non English Speaking Countries
  • Sources and Sites
  • Authors
  • Indicators of Use
  • Indicators of Churn
  • Risk of Churn
  • What Drives Sentiment?
  • Ratings
  • Weight Loss Companies Charged With False Advertising, Under Investigation for Deceptive Advertisement Practices, Fined or That Settled Cases for Misleading Marketing
  • Market Direction and Future
  • Annual Forecast
  • Countries With Markets of High Potential for Weight Loss Companies
  • What is the Weight Loss Market Potential by Country?

List of Tables
Table 1. Top Partner and Media Sites Bringing More Than 50K Leads to the Weight Loss Industry in 2016
Table 2. The Top Social Networks Contributing Leads to the Weight Loss Industry in 2016
Table 3. Top Global Players by Acquisition from Social Media in the Weight Loss Industry
Table 4. Niche and International Search Engines Bringing Leads to the Weight Loss Industry
Table 5. Top Global Players in the Weight Loss Industry by Acquisition from Digital Advertisement
Table 6. Companies With Negative Growth from Email Campaigns in the Weight Loss Industry
Table 7. Unqualified Leads by Size of Audience from Email Campaigns in the Weight Loss Industry
Table 8. Weight Loss Industry Leaders With Stronger Brand Recognition (By Direct Visits)
Table 9. The Most Valuable Themes to Use in Weight Loss Campaigns to Attract Users in Both Google Search and Youtube
Table 10. The Top 100 Brands by Weight Loss Related Topics
Table 11. the Top 100 Global Weight Loss Companies (January 2016 to December 2016)

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  • 3WeekDiet
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  • Health-Total
  • HealthDiscovery
  • HealthyWeightForum
  • Height-Weight-Chart
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  • IdealProtein
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  • iSlimming
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  • Lowcarb-Ernaehrung
  • Maigriravecsatete
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  • Marisapeer
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  • MetabolicFactor
  • Mirimanova
  • Myalli
  • MyDiet
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  • No1-Diet
  • NoFat
  • Noom
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  • Phen375
  • Profidiet
  • Redjurista
  • Robbwolf
  • Schlankr
  • SkinnyPoints
  • Slim-Girl
  • SlimmingWorld
  • Slism
  • SpecDieta
  • Stroiniashka
  • T-Tapp
  • TakeBackYourTemple
  • TheFastDiet
  • TheGabrielMethod
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  • TheNewYouPlan
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  • Tops
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  • TruWeight
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  • UnaDieta
  • ViBono
  • VIP-Diet
  • Vucutgelistirmeteknikleri
  • Weight-Loss-Forums
  • WeightLossBuddy
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  • WeightWatchers
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