Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Income and wealth distribution
Income data is absolutely essential for assessing consumer purchasing power in target markets. Passport’s income data allow for detailed analysis of social class composition; households in specific income bands; income by decile, age, sex and urban/rural location; and the middle class. On top of that, the Income and Wealth Distribution Model completes the picture of income and wealth distribution to help you segment the market and assess potential.
Consumer spending patterns
Passport’s expenditure data not only allows you to gauge market size and forecast growth, but also provides a uniquely detailed picture of consumer spending patterns with breakdown by location, income, household size, age and economic status of household head; and type and tenure of households. Such insights can help you assess consumer demand and pinpoint opportunities.
Knowledge of the distribution of income and wealth, average spending pattern in a country, and the spending pattern of a specific income type is vital for companies to make strategic decisions on foreign direct investment (FDI), offshoring and re-shoring, market entry, product development, pricing and targeted marketing.
Understand and adapt to changes
This Strategy Briefing identifies seven key changes in income and spending patterns, including deepening income inequality; the rising importance of the bottom of the pyramid; the emerging middle class; female consumers; silver consumers; the Asian century; and Africa rising. The case studies herein provide examples of how companies are adapting to these key changes for long-term success.