TrendSights Analysis: Personal Inter-Connections

  • ID: 4085880
  • Report
  • 43 pages
  • GlobalData
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FEATURED COMPANIES

  • Batavo
  • Bierkenners
  • Clear
  • Glossier
  • Grupo Mahou-San Miguel
  • Kashi
  • MORE
Personal Inter-Connections trend is related to the incorporation of human relationships into the development of products and marketing campaigns. As social connections become more complex and diverse, brands have multiple opportunities to improve their level of communication with consumers, which is now more personal.

Consumer targets
- Women tend to rely slightly more on recommendations from family and friends.
- The creation of new concepts and the sharing of products are particularly interesting to Millennials.
- Emerging markets reveal higher interest about the consumption of products that contain an element of human interaction.

Brands are expressing social connections through products in order to establish a more personal connection with consumers. Products now tend to communicate symbolic messages. Crowdfunding and crowdsourcing are becoming marketing techniques used to engage consumers in the creation of new concepts at a deeper level. The launch of products supporting social causes shows the human side of consumption.

Trend drivers
- Consumers are skeptical regarding brands' marketing practices, relying more on recommendations from peers.
- The integration of social media into everyday life has greatly extended Personal Inter-Connections.
- Shoppers rely on their social eco-system to reduce uncertainty.

The report “TrendSights Analysis: Personal Inter-Connections” explores the usage of social connections as a safe harbor from today's uncertainty.

Moreover, this report enables for the following:
- Consumers in emerging markets have a higher interest in the consumption of products that contain an element of human interaction.
- The creation of new concepts and the sharing of products are particularly interesting to Millennials.
- Over half of consumers globally agree that they are more likely to trust blogger/user reviews than brand claims.

Companies mentioned in this report: Glossier, Mars, Batavo, Clear, MAC, S&M Brands, Bierkenners, Grupo Mahou-San Miguel, Kashi.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Batavo
  • Bierkenners
  • Clear
  • Glossier
  • Grupo Mahou-San Miguel
  • Kashi
  • MORE
1. Trend snapshot
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix
Note: Product cover images may vary from those shown
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  • Glossier
  • Mars
  • Batavo
  • Clear
  • MAC
  • S&M Brands
  • Bierkenners
  • Grupo Mahou-San Miguel
  • Kashi
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
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