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Consumer Choice: Standalone or Bundled Smart Home Devices

  • ID: 4091282
  • Report
  • March 2017
  • Region: United States
  • 37 Pages
  • Parks Associates


  • ADT Pulse
  • AT&T Digital Life
  • Chamberlain
  • Lowe’s
  • ROC-Connect

This report examines consumer preferences for smart home bundles versus build-as-you-go adoption, highlights the differences between the consumer segments, describes the benefits of the various purchase options, and details purchase patterns and retail preferences. It also analyzes the key industry players from the security, broadband, and DIY arenas.

There are thousands of consumer use cases for smart home systems and devices - as many use cases as there are consumers. This can be challenging for smart home marketers as they seek to merchandise standalone devices and bundles of smart home products and services.

This report examines the business strengths and weaknesses of merchandising options, emerging merchandising trends in existing and new channels, and consumer preferences for bundles versus build-as-you-go adoption and the purchasing methods they prefer.

Scope of Report

This report includes the following content:

  • A survey of merchandising models and their business value for standalone and bundling of smart home devices and services.
  • An exploration of the strengths and weaknesses for representative standalone and bundled merchandising strategies currently being used by smart home services, by security services, and smart home original equipment manufacturers OEMs in conjunction with retailers,
  • Emerging trends in merchandising of smart home in existing and opening channels such as smart home services, new home construction, the insurance industry, and retail experience centers.
  • Consumer purchasing and channel preferences for standalone and bundled product with implications for segmentation.
Note: Product cover images may vary from those shown


  • ADT Pulse
  • AT&T Digital Life
  • Chamberlain
  • Lowe’s
  • ROC-Connect

1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Smart Home Merchandising Strategies
2.1 Current Merchandising Strategies
2.1.1 Pure Standalone or Point Solutions
2.1.2 Hybrid Standalone or Connected Point Solutions
2.1.3 Starter Kit Bundle with or without Optional Services
2.1.4 Discount Bundle
2.1.5 Use Case Subsystem Bundle
2.1.6 “Free” Hardware + Service Subscription Bundle
2.1.7 Hardware purchased separately/financed + Service Subscription Bundle
2.1.8 TV + Broadband + Smart Home Hardware/Monitoring + Content Bundle
2.2 Emerging Forms of Smart Home Merchandising
2.2.1 Unbundling Up-front Hardware Cost from Service Subscriptions
2.2.2 In-store Experience Centers
2.2.3 Merchandising in New Home Construction and Apartments
2.2.4 Turn-key Smart Home Starter Kits and Services for Insurers
2.2.5 Real Estate Sales Staging Kits and Buyer Move-in Kits
2.2.6 Free In-Home Smart Home Consultations
2.2.7 Embedded Control Hubs

3.0 Consumer Preferences
3.1 Trends in Purchasing Patterns for Smart Home Devices
3.2 Channel Preferences for Selected Smart Home Devices

4.0 Considerations for Developing Merchandising Strategy

5.0 Appendix
5.1 Glossary
5.2 Index
5.3 Image Sources

List of Figures:
Companies Researched for Report
Pure Standalone Devices
Hybrid Standalone Devices
Starter Kit Bundle
Discount Bundle
Use Case Subsystem Bundle
“Free” Hardware + Service Subscription Bundle
Purchased/Financed Hardware + Service Subscription Bundle
Hardware + Content Subscription Bundle
Safety & Security Devices - Acquisition by Merchandising Method (2014 - 2016)
Smart Energy & Water Devices - Acquisition by Merchandising Method (2014 - 2016)
Smart Home Devices - Comparison of Purchase Method by Merchandising Method
Smart Thermostat - Purchase Channel by Acquisition Method
Networked Camera - Purchase Channel by Acquisition Method

Note: Product cover images may vary from those shown
  • ADT Pulse
  • AT&T Digital Life
  • Amazon
  • Apple
  • Best Buy
  • Chamberlain
  • Coldwell Banker
  • Comcast Xfinity Home
  • Home Depot
  • Honeywell
  • Lowe’s
  • Lutron
  • Nest
  • ROC-Connect
  • Samsung SmartThings
  • Target
  • Vivint
  • Wink
  • b8ta
Note: Product cover images may vary from those shown