Digital Signage M2M and IoT Applications – 2nd Edition

  • ID: 4111324
  • Report
  • 55 pages
  • Berg Insight AB
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Shipments of Connected Digital Signs will reach 22.9 million in 2021

FEATURED COMPANIES

  • Advantech
  • BroadSign
  • Four Winds Interactive
  • iBASE
  • NEC Display Solutions
  • RMG
  • MORE

Digital signage is today used in numerous market verticals such as retail, healthcare, transportation, office and enterprise, education, foodservice and outdoor signage. At the end of 2016, there were approximately 37.6 million connected digital screens in use worldwide. The author forecasts that this number will grow at a CAGR of 18.3 percent to reach 87.2 million units by 2021. Get up to date with the latest information about vendors, products and markets. This report is available in PDF format only.

Digital Signage M2M and IoT Applications is the second consecutive report analysing the latest developments on the global digital signage market. 

This strategic research report provides you with 55 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the second edition of the report:

  • Detailed analysis of the digital signage industry.
  • Summary of the latest industry trends and developments.
  • Updated in-depth profiles of key players in the digital signage markets.
  • Reviews of vendor strategies and competitive dynamics.
  • Perspectives on the impact of new technological advancements.
  • Extensive global and regional market forecasts lasting until 2021.

This report answers the following questions:

  • How many connected digital signs are there worldwide?
  • What is the potential market size for digital signage solutions?
  • Which trends and developments are shaping the market?
  • Which are the leading digital signage display, CMS and media player vendors?
  • How is the competitive landscape evolving?
  • How are technological advancements affecting the industry?

Who should buy this report?
Digital Signage M2M and IoT Applications is the foremost source of information about the adoption of wireless M2M and IoT solutions in the digital signage industry. Whether you are a device vendor, service provider, telecom operator, investor, consultant, or government agency, you will gain valuable insights from in-depth research.

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Advantech
  • BroadSign
  • Four Winds Interactive
  • iBASE
  • NEC Display Solutions
  • RMG
  • MORE

Executive summary

1. Introduction
1.1. Overview of the digital signage industry
1.2. The digital signage value chain
1.2.1. Display screen vendors
1.2.2. Media player vendors
1.2.3. Content management system providers
1.2.4. Installers, system integrators and network operators
1.3. Application areas
1.3.1. Retail
1.3.2. Office and enterprise
1.3.3. Healthcare
1.3.4. Transportation
1.3.5. Education
1.3.6. Foodservice
1.3.7. Outdoor signage

2. Evolution of the digital signage industry
2.1. Advancements in technology
2.1.1. From non-connected to connected digital signs
2.1.2. Media player form factors
2.1.3. Display technologies

3. Vendor profiles
3.1. Media player vendors
3.1.1. Advantech
3.1.2. AOPEN
3.1.3. Arrow Electronics
3.1.4. BrightSign
3.1.5. Hewlett-Packard (HP)
3.1.6. IAdea
3.1.7. iBASE
3.1.8. Rikomagic
3.1.9. Shuttle
3.2. Display screen vendors
3.2.1. DynaScan Technology
3.2.2. Elo Touch Solutions
3.2.3. Leyard and Planar
3.2.4. LG Electronics
3.2.5. NEC Display Solutions
3.2.6. Panasonic
3.2.7. Samsung Electronics
3.2.8. Sharp
3.3. Content management system providers
3.3.1. BroadSign
3.3.2. Cineplex Digital Media
3.3.3. Four Winds Interactive
3.3.4. Grassfish
3.3.5. Industry Weapon3.1.1. Advantech
3.1.2. AOPEN
3.1.3. Arrow Electronics
3.1.4. BrightSign
3.1.5. Hewlett-Packard (HP)
3.1.6. IAdea
3.1.7. iBASE
3.1.8. Rikomagic
3.1.9. Shuttle
3.2. Display screen vendors
3.2.1. DynaScan Technology
3.2.2. Elo Touch Solutions
3.2.3. Leyard and Planar
3.2.4. LG Electronics
3.2.5. NEC Display Solutions
3.2.6. Panasonic
3.2.7. Samsung Electronics
3.2.8. Sharp
3.3. Content management system providers
3.3.1. BroadSign
3.3.2. Cineplex Digital Media
3.3.3. Four Winds Interactive
3.3.4. Grassfish
3.3.5. Industry Weapon
3.3.6. Rise Vision
3.3.7. RMG
3.3.8. Scala (STRATACACHE)
3.3.9. Signagelive
3.3.10. STRATACACHE
3.3.11. Wondersign
3.3.6. Rise Vision
3.3.7. RMG
3.3.8. Scala (STRATACACHE)
3.3.9. Signagelive
3.3.10. STRATACACHE
3.3.11. Wondersign

4. Forecasts and conclusions
4.1. Market trends and drivers
4.1.1. Modularisation of the value chain continues
4.1.2. The digital signage market expands
4.1.3. Industry consolidation reduces market fragmentation
4.1.4. Technological advancements drive market development
4.1.5. Location sensing technologies enable targeted content delivery
4.1.6. Digital signage is becoming a central platform for digital marketing
4.2. Market forecasts
4.2.1. Digital signage displays
4.2.2. Media players
4.2.3. Connectivity in digital signage

Glossary

List of Figures
Figure 1.1: Digital signage value chain
Figure 1.2: Examples of display form factors
Figure 1.3: Examples of DOOH network operators
Figure 1.4: Examples of digital signs in retail stores
Figure 1.5: Examples of a digital signs in an office building
Figure 1.6: An example of a digital sign in healthcare
Figure 1.7: Information displays for transportation
Figure 1.8: Interactive whiteboard in a classroom
Figure 1.9: Digital menu boards
Figure 1.10: Infotainment program for coffee & bagel shop customers
Figure 1.11: Digital billboard
Figure 2.1: Local and remote management of digital signage networks
Figure 2.2: Media player form factors
Figure 3.1: Chromebox Commercial and Chromebase Commercial by AOPEN
Figure 3.2: BrightSign's lines of digital signage media players
Figure 3.3: iBASE's ARD-028-N all-in-one bar-type fanless panel PC
Figure 3.4: Rikomagic's MK22 Plus, MK902II, MK36S and V5
Figure 4.1: Examples of acquisitions in the digital signage space (Q4-2015-Q1-2017)
Figure 4.2: Installed base of digital signage systems (World 2015-2021)
Figure 4.3: Digital signage display market forecast (World 2015-2021)
Figure 4.4: Digital signage media player market forecast (World 2015-2021)
Figure 4.5: Digital signage connectivity technologies (World 2015-2021)

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FEATURED COMPANIES

  • Advantech
  • BroadSign
  • Four Winds Interactive
  • iBASE
  • NEC Display Solutions
  • RMG
  • MORE

The number of connected digital signage displays will reach 87.2 million in 2021

Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on digital displays. There is no universally accepted definition on what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight’s definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping a SD card in the media player to load new content, are left outside of the scope of this report.

The first connected digital signage solutions were commercially launched nearly three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped potential is nevertheless still vast and the market shows no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 10.5 million units in 2016 at a compound annual growth rate (CAGR) of 16.7 percent to reach 22.9 million units by 2021. The number of digital signage  displays in active use is at the same time estimated to grow at a CAGR of 18.3 percent during the next five years from 37.6 million units in 2016 to 87.2 million units in 2021.

Leading providers of digital signage solutions include CMS software providers such as Scala and its new owner STRATACACHE as well as Four Winds Interactive and Signagelive; media player vendors such as AOPEN, BrightSign and IAdea; and display manufacturers such as Samsung, LG, Panasonic and NEC. Despite many wellknown vendors active in the market, the value chain is still fragmented and hundreds of companies compete worldwide. Industry consolidation has however intensified with numerous high profile M&As in recent time. The author anticipates that market developments will accelerate in the coming years and increase the legitimacy of digital signage as a central platform for digital marketing, especially in areas such as targeted delivery of content with the help of location-based technology and analytics.

According to this research report, global shipments of connected digital signage displays are estimated to have grown by 19.7 percent to 10.5 million units in 2016. Market growth is driven by greater demand for digital signage solutions in all market verticals, technological advancements and a continued decline in prices. Shipments to the EU28+2 countries totalled an estimated 2.5 million units, whereas shipments to North America reached 3.0 million units. The Rest of World market accounted for the remaining 5.0 million units shipped in the year.

The author forecasts that global shipments of connected digital signs will grow at a compound annual growth rate (CAGR) of 16.7 percent in the next five years to reach 22.9 million units by 2021. As a result, the number of connected digital signage displays in active use worldwide will grow at a CAGR of 18.3 percent from an estimated 37.6 million in 2016 to 87.2 million units in 2021. The digital signage industry is highly fragmented with a large number of companies active in the marketplace. As for other fragmented markets, consolidation is increasingly taking place among the industry vendors as the market matures, and the digital signage space has seen a large number of M&As over the past years involving various companies directly and indirectly active in this industry. “The most significant deal on the digital signage market in the past few years is STRATACACHE’s acquisition of Scala in 2016 which contributes to a broad global footprint and total revenues expected to surpass the billion dollar mark in the near-term”, said Rickard Andersson, Senior Analyst, Berg Insight.

STRATACACHE has over the years done multiple acquisitions in the digital signage space and related fields, and the most recent example is Real Digital Media which was acquired in early 2017. “While the consolidation trend contributes to limiting the number of participants in the marketplace, there is also a continuous inflow of new players including start-ups eyeing the digital signage industry”, continued Mr. Andersson. He adds that one area where new companies will likely continue to emerge is new IoT software solutions for digital signage. “There are promising opportunities in this space for software solutions that make it easier to integrate various data sources and marketing channels with digital signage systems”, concluded Mr. Andersson.

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  • AOPEN
  • Advantech
  • Arrow Electronics
  • BrightSign
  • BroadSign
  • Cineplex Digital Media
  • DynaScan Technology
  • Elo Touch Solutions
  • Four Winds Interactive
  • Grassfish
  • Hewlett-Packard (HP)
  • IAdea
  • iBASE
  • Industry Weapon
  • LG Electronics
  • Leyard and Planar
  • NEC Display Solutions
  • Panasonic
  • RMG
  • Rikomagic
  • Rise Vision
  • STRATACACHE
  • Samsung Electronics
  • Scala (STRATACACHE)
  • Sharp
  • Shuttle
  • Signagelive
  • Wondersign
Note: Product cover images may vary from those shown
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