Global Meat Snacks Market - Growth, Trends and Forecasts (2017 - 2022)

  • ID: 4114976
  • Report
  • Region: Global
  • 145 pages
  • Mordor Intelligence
1 of 6


  • Bridgford Foods
  • Duke's Smoked Meats
  • Hormel Foods
  • Kepak Group, Kerry Group
  • Klements, Marfood USA
  • Meatsnacks Group
  • MORE

Market Insights

Meat snacks are among the popular snacks and this market is witnessing a strong growth rate, since the past five years, mostly targeting trippers; with the convenience factor and high demand from the millennial generation. The market is estimated to cross USD 5 billion by 2022, with a CAGR of 6.5%. New approaches in marketing and innovative flavors, along with the targeting of consumers, worldwide, are expected to support the market growth.

Market Dynamics

Cost-effective and convenient packaging, while traveling.

North America has recorded the highest number of travelers, by road, among all the countries, worldwide. Among the travelers, about one-third are business travelers, and the rest are leisure travelers. 91% of the population prefer to drive their personal vehicles over traveling by flights and trains; as they can cut down on the cost, with the added benefit of enjoying different places along with way. Moreover, with the availability of gas/convenience stores along the way, the jerky or dried meat snacks have become popular. These are easy to grab and store. Due to the availability of these products in small packets, wastage is avoided; this strategy has caught the attention of the travelers, who prefer and demand more such food items. Though the dried meat snacks are traditionally consumed in this region, the market players have come back with new flavors and packaging to attract the consumers. Owing to the large availability of c-stores along the road, the sales are more concentrated in this channel.

Market Segmentation

Jerky holds around 50% of sales in the product category.

The high protein content in the product acts as an appetite suppressor and energy booster, which are driving the growth of this product. However, the high adoption rate of these products, since a decade, and new marketing strategies adopted by players such as Jack Link’s and Slim Jim are driving the sales, by targeting the Millennial with new packing models and exotic flavors. Jerky is available in Original, Jalapeño, Teriyaki, Sweet ‘n Sassy, Peppered BBQ and Peppered Bacon flavors.

Meat Snacks are categorized as -

  • Jerky
  • Sticks
  • Sausages
  • Other (Nuggets, Strips, Steaks, etc.)

New Marketing Approaches

Though the dried meat snacks are traditionally consumed, the sales have declined due to various reasons; however, new marketing strategies such as the introduction of new flavors, innovative packaging, impressive offers or discounts, partnerships and franchise have revived the sales and the market is growing at a good rate. For instance, Pepsi has come up with an exclusive promotional offer of 50% discount on jerky, with the purchase of a set of soda packs. C-stores are dealing in partnerships with car dealers and expanding their business units.

Some of the key players are -

  • ConAgra Foods
  • Hormel Foods
  • Jack Link's
  • King Elite Snacks
  • Marfood USA
  • Meatsnacks Group

Key Deliverables in the Study

  • Market analysis for the global meat snacks market, with region-specific assessments and competition analysis on a global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the global meat snacks market on both, global and regional, scales.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.
Note: Product cover images may vary from those shown
2 of 6


  • Bridgford Foods
  • Duke's Smoked Meats
  • Hormel Foods
  • Kepak Group, Kerry Group
  • Klements, Marfood USA
  • Meatsnacks Group
  • MORE
1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition

2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3.1 Drivers
3.1.1 Convenience Factor Driving Demand
3.1.2 Introduction of New Products and Flavours
3.2 Restraints
3.2.1 Increasing Prices of the Meat
3.2.2 Low Penetration of Products among Demographics
3.3 Oppurtunity
3.3.1 Demand for Animal Protein-based Products
3.3.2 Growth in APAC & EMEA Regions
3.4 Porter's Five Forces Analysis
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition

4. Market Segmentation
4.1 By Product Type
4.1.1 Jerky
4.1.2 Sticks
4.1.3 Sausages
4.1.4 Other meat Snacks
4.2 By Distributional Channel
4.2.1 Convenience Stores
4.2.2 Hyper Markets/Super Markets
4.2.3 Retailers
4.2.4 Others
4.3 By Flavors
4.3.1 Original
4.3.2 Teriyaki
4.3.3 Peppered
4.3.4 Others (BBQ, Smoked,Spicy,Hickory,Etc)
4.4 By Meat Type
4.4.1 Beef
4.4.2 Poultry
4.4.3 Pork
4.4.4 Others (Seafood, etc)
4.5 By Geography
4.5.1 North America U.S. Canada Mexico Others
4.5.2 Europe U.K. France Germany Russia Italy Others
4.5.3 Asia-Pacific China Japan India Australia others
4.5.4 South America Brazil Argentina Others
4.5.5 Africa South Africa Others

5.1 Market Share Analysis
5.2 Most active companies in the past five years
5.3 Most preferred strategic approach by major companies

6. Company Profiles
6.1 ConAgra
6.2 Hormel Foods
6.3 Jack Link's
6.4 King Elite Snacks
6.5 Marfood USA
6.6 Meatsnacks Group
6.7 Bridgford Foods
6.8 Duke's Smoked Meats
6.9 Golden Valley Natural
6.10 Kepak Group, Kerry Group
6.11 Klements, Marfood USA
6.12 Monogram Foods
6.13 Nestle USA
6.14 Oberto Sausage
6.15 Old Wisconsin
6.16 Wild Ride Beef Jerky
6.17 Winterbotham Darby
Note: Product cover images may vary from those shown
3 of 6


4 of 6
  • Bridgford Foods
  • ConAgra
  • Duke's Smoked Meats
  • Golden Valley Natural
  • Hormel Foods
  • Jack Link's
  • Kepak Group, Kerry Group
  • King Elite Snacks
  • Klements, Marfood USA
  • Marfood USA
  • Meatsnacks Group
  • Monogram Foods
  • Nestle USA
  • Oberto Sausage
  • Old Wisconsin
  • Wild Ride Beef Jerky
  • Winterbotham Darby
Note: Product cover images may vary from those shown
5 of 6
6 of 6
Note: Product cover images may vary from those shown