The European market for stevia was estimated at 100-150 tonnes in 2014. Stevia, being a plant-based sweetening product, is high in demand in the food and beverage industry. It is protein-rich and has low or zero calorific value. These factors are collectively supporting the growth of stevia market in Europe. The Europe Stevia market is expected to grow at a CAGR of XX.XX % during the period 2017-2022. Manufacturers are increasingly exploring alternative sweeteners which will enable a reduction in calorific content, without sacrificing taste. Increasing awareness of the health benefits of low calorie consumable products is a major catalyst.
Stevia was approved for use as a sweetener in Europe in 2011. Whilst countries such as France, Germany and Finland had allowed a limited number of Stevia products as early as 2009, 2012 was the first year that Stevia was allowed to be used in a wide range of food and drink categories in all EU markets. There are thousands of stevia-derived products in the European market and stevia has gained immense popularity as a sugar substitute. It, in fact, currently forms an essential segment of the sweeteners market of Europe. Increasing awareness about consuming healthy sugar substitutes is definitely contributing to the growth of sweeteners market in Europe. Consumers are very sensitive to sugar reduction claims on product labels. With a growing number of diabetics and calorie-watching consumers, the demand for sugar alternatives has exhibited an unprecedented rise. Major threat is the availability of the other low calorie sweeteners. The growing sports nutrition product and health drink market would provide a further boost to the industry’s growth. Food & beverage, healthcare and personal care industries create opportunities of a prospering market for Stevia.
The Stevia market is segmented on the basis of type into powder, liquid and leaf. Stevia is widely used in the powdered form, hence this segment is the biggest and the fastest growing in the stevia market. It is segmented by application into food, beverages and pharmaceuticals. Stevia is widely used in a variety of food products such as confectionery, dairy, baked foods, beverages, and dietary supplements, as it can be easily incorporated and imparts sweetness to the product with very low calories as it can be easily incorporated and imparts sweetness to the product with very low calories.
In 2013, the European stevia market continued to develop at high speed. Europe accounted for around 40% of new product launches worldwide. Europe has not been able to register growth in the same pace in the stevia market because consumers here are reluctant in switching over to stevia from sugar or other sugar substitutes. France maintains a strong position in the European stevia market. China is the main stevia supplier to Europe.
The market is highly fragmented because of the presence of numerous small and large vendors. Most of the companies engage in aggressive promotion of stevia-based products in order to improve product positioning and visibility. The demand for low-calorie beverages such as juices, flavored water, sports drinks, energy drinks, and soft drinks is driving vendors to manufacture products that are not only unique and attractive but also healthy. This is leading to a tough competition in the market with vendors competing on the basis of price, quality, product differentiation, distribution, and promotion.
Some of the major players in the market include:
GLG Life Tech Corp.
Tate & Lyle plc
Key Deliverables in the Study
Market analysis for the Europe Stevia market, with region-specific assessments and competition analysis on a regional scale.
Market definition along with the identification of key drivers and restraints.
Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
Extensively researched competitive landscape section with profiles of major companies, along with their market share.
Identification and analysis of the macro and micro factors that affect the Europe Stevia market on regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1.1 Increased Awareness on the Health Benefits of Low-calorie Consumable Products
4.1.2 Rising Demand for Plant-based Sweeteners and Natural Ingredients
4.2.1 Stringent Regulatory Enviornment
4.2.2 Decreasing Consumption of Packaged Food
4.2.3 Availability of Other Low- Calorie Sweetners
4.3.1 Stevia Incorporation in Sports Nutrition product
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 by Type
5.2 by Application
5.2.2 Dairy Food Products
5.2.5 Dietary Supplement
5.3 by Geography
6. Competitive Landscape
6.1 Strategy adopted by Key players
6.2 Most active companies in the past five years
6.3 Market Share Analysis
7.3 GLG Life Tech
7.4 Tate & Lyle
7.6 Associated British Foods
7.10 Evolva holding S.A
7.11 Stevia Natura
7.13 Merisant Company
7.14 Whole Earth Sweetener Company Llc
7.15 Cumberland Packing Corp
7.16 Nature’s Bounty Inc.
- Glg Life Tech
- Tate & Lyle
- Associated British Foods
- Evolva Holding S.A
- Stevia Natura
- Merisant Company
- Whole Earth Sweetener Company Llc
- Cumberland Packing Corp
- Nature’S Bounty Inc.