Emulsion is a colloidal suspension of a liquid in another liquid primarily oil and water. Polymer emulsions are formulated by emulsifying the required monomer in presence of water and a surfactant. Polymer emulsions employ a wide variety of ingredients in their production, including monomers, co-monomers, initiators, surfactants and non-surfactant stabilizers, among others. The main advantage of polymer emulsion products are they do not contain any VOCs in them. These are also flame resistant and hence are widely preferred to other emulsions in paints & coatings.
Growing awareness with regard to the adverse effects of VOC emissions, which are present in a majority of solvent based products, have resulted in generating greater demand for emulsion polymers, which are low in VOC content. Major industries that use polymer emulsions include paints & coatings, paper & paper-board and adhesives, with all of them focusing on reducing VOC emissions. Environmental regulations on butadiene is likely to hamper the market growth during the forecast period.
With the automotive and building & construction on the rise, demand for paints & coatings is also expected to witness growth, in turn, fueling the market for low-VOC polymer emulsions used in their production. Other factors instrumental in driving growth include resurgence in the paper & paperboard industry and greater demand for adhesives & carpet backing.
The India polymer emulsion market has been segmented on basis of product type and application. By product type, the market is further segmented into acrylics, polyurethane (PU) dispersions, styrene butadiene (SB) latex, vinyl acetate, and other polymer emulsions. Based on application, the market is classified into adhesives & carpet backing, paper & paperboard coatings, paints & coatings and others.
By product type, acrylic emulsions are expected to dominate the Indian polymer emulsions market. Acrylic emulsions are estimated to expand at a lucrative rate due to the rising demand in the manufacture of adhesives primarily in label applications and medical tapes and also its applications in the construction and textile industries. In terms of growth, the demand for vinyl acetate is likely to surpass the other segments by recording a robust CAGR of XX% during 2016-2021 period. Major end-users of vinyl emulsions such as adhesives, paper & paperboard coatings and paints & coatings, are expected to be instrumental in fueling the demand for this category of polymer emulsions. Demand for polyurethane dispersions is also anticipated to maintain healthy growth during the analysis period.
India was the largest consumer in the polymer emulsions market in Asia-Pacific after China in 2015 and the country is likely to strengthen its position in Asia-Pacific during the forecast period. On the whole, the demand for polymer emulsions in the country is estimated to rise at a significant rate during the forecast period.
Opportunities and Major Players
Rising demand for water based paints & coatings will offer numerous opportunities for the growth of the Indian polymer emulsion market. Some of the major companies dominating this market for its products, services, and continuous product development, include:
Asian Paints Ltd.
Apcotex Industries Ltd.
Berger Paints India Ltd.
Kansai Nerolac Paints Ltd.
The Dow Chemical Co.
Key Deliverables in the Study:
Market analysis for the India polymer emulsion market, with specific assessments and competition analysis on a regional scale.
Market definition along with the identification of factors instrumental in changing the market scenario and prospective opportunities.
Extensively researched competitive landscape section with profiles of major companies along with their market share.
Identification and analysis of the macro and micro factors that affect the Indian polymer emulsion market on regional scales.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
1.2 Research Methodology
1.3 Scope of the Report
2. Executive Summary
3. Market Insights
3.1 Industry Value Chain Analysis
3.2 Industry Attractiveness - Porter’s Five Force Analysis
3.2.1 Bargaining Power of Suppliers
3.2.2 Bargaining Power of Consumers
3.2.3 Threat of New Entrants
3.2.4 Threat of Substitute Products and Services
3.2.5 Degree of Competition
4. Market Dynamics
4.1.1 Increasing Awareness in Regard to Volatile Organic Compounds (VOCs)
4.1.2 Growing Automotive and Construction Industry
4.1.3 Enactment of Government Regulations
4.2.1 Stringent environmental regulations on butadiene
4.2.2 Other restraints
4.3.1 Rising demand for water based paints & coatings
5. Market Segmentation and Analysis
5.1 By Product Type
5.1.2 Polyurethane (PU) Dispersions
5.1.3 Styrene Butadiene (SB) Latex
5.1.4 Vinyl Acetate
5.1.5 Other Polymer Emulsions
5.2 By Application
5.2.1 Adhesives & Carpet Backing
5.2.2 Paper & Paperboard Coatings
5.2.3 Paints & Coatings
6. Policies and Regulations
7. Competitive Landscape
7.1 Mergers, Acquisitions, Joint Ventures, Collaborations and Agreements
7.2 Market Share Analysis
7.3 Strategies Adopted by Leading Players
8. Future of the Market
9. Company Profiles
9.1 Akzo Nobel N.V
9.2 Apcotex Industries Limited
9.3 Asian Paints Ltd
9.4 Berger Paints India Ltd
9.5 British Paints
9.7 Dynamic Speciality Chemicals Ltd.
9.8 Jenson & Nicholson India Ltd.
9.9 Kamsons Chemicals Pvt Ltd.
9.10 Kansai Nerolac Paints Limited
9.11 Nuplex Industries Ltd.
9.12 Shalimar Paints Limited
9.13 Snowcem Paints
9.14 Speciality Polymers Pvt. Ltd.
9.15 Sumitomo Chemical Co. Ltd.
9.16 Visen Industries Limited
9.17 Celanese Corp.
9.18 The Dow Chemical Co.
9.19 - List not Exhaustive