Global Campaign Management Software Market 2017-2021

  • ID: 4115351
  • Report
  • Region: Global
  • 77 pages
  • TechNavio
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FEATURED COMPANIES

  • Adobe Systems
  • Comarch
  • HubSpot
  • Marin Software
  • OpenText
  • Salesboomcom
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About Campaign Management Software

CMS is mainly used to streamline, schedule, segment, and track marketing campaigns. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.

The analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global campaign management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of CMS licenses, installation and implementation of software, training, maintenance, and subscriptions.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
- Adobe Systems
- IBM
- Salesforce.com
- SAS Institute
- Oracle

Other prominent vendors
- AgilOne
- Alterian
- Comarch
- Experian
- Five9
- HubSpot
- Infor
- Marin Software
- Marketo
- Microsoft
- OpenText
- RedPoint Global
- Salesboom.com
- SAP
- Selligent

Market drivers
- Growing need for improvement in market response and customer digital experience
- For a full, detailed list, view the full report

Market challenges
- High implementation and maintenance cost
- For a full, detailed list, view the full report

Market trends
- Emergence of omnichannel marketing
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • Comarch
  • HubSpot
  • Marin Software
  • OpenText
  • Salesboomcom
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

Key market highlights

PART 05: Economic overview

Economic overview of the market

PART 06: Market assumptions

PART 07: Market landscape

Market overview

Market size and forecast

PART 08: Market segmentation by deployment model

Global CMS market by deployment

PART 09: Geographical segmentation

Global CMS market by geography

Americas

EMEA

APAC

PART 10: Buying criteria

Buying criteria

PART 11: Decision framework

PART 12: Drivers and challenges

Market drivers

Impact of drivers on key customer segments

Market challenges

Impact of challenges on key customer segments

PART 13: Market trends

Emergence of omnichannel marketing

Emergence of location-based marketing

Use of predictive analytics in CMS

PART 14: Five forces analysis

Five forces analysis

PART 15: Vendor landscape

Major-vendor offerings

Competitive scenario

Vendor matrix

Competitive rating

PART 16: Key vendor profiles

Adobe Systems

IBM

Salesforce.com

SAS Institute

Oracle

Vendor highlights

Other prominent vendors

PART 17: Appendix

List of abbreviations

PART 18: About the Author

List of Exhibits
Exhibit 01: Market assumptions
Exhibit 02: Global CMS market 2016-2021 ($ billions)
Exhibit 03: Global CMS market by deployment model 2016-2021 (% share)
Exhibit 04: Global CMS market by deployment model 2016-2021 ($ billions)
Exhibit 05: Difference between on-premises and cloud-based CMS
Exhibit 06: Global CMS market by geography 2016-2021 (% share)
Exhibit 07: Global CMS market by geography 2016-2021 ($ billions)
Exhibit 08: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 09: Categorization of mobile Internet users in Brazil by age group
Exhibit 10: Buying criteria for CMS
Exhibit 11: Impact of drivers
Exhibit 12: Open-source CMS
Exhibit 13: Impact of challenges
Exhibit 14: Five forces analysis
Exhibit 15: Product offerings
Exhibit 16: Competitive parameters for vendors
Exhibit 17: Vendor matrix analysis of product and features
Exhibit 18: Competitive rating
Exhibit 19: Key news of vendors
Exhibit 20: Major mergers and acquisitions in global CMS market
Exhibit 21: Other prominent vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe Systems
  • Comarch
  • HubSpot
  • Marin Software
  • OpenText
  • Salesboomcom
  • MORE
New Report Released: – Global Campaign Management Software Market 2017-2021

The author of the report recognizes the following companies as the key players in the global campaign management software market: Adobe Systems, IBM, Salesforce.com, SAS Institute, and Oracle.

Other Prominent Vendors in the market are: AgilOne, Alterian, Comarch, Experian, Five9, HubSpot, Infor, Marin Software, Marketo, Microsoft, OpenText, RedPoint Global, Salesboom.com, SAP, and Selligent.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is emergence of omnichannel marketing. Omnichannel marketing is the utilization of multiple channels, such as mobile, desktop, telephone, and retail stores, for marketing and sales. It gives customers an integrated and seamless shopping experience. The implementation of omnichannel marketing is essential for brands that are trying to expand their national and global footprint.”

According to the report, one of the major drivers for this market is growing need for improvement in market response and customer digital experience. Enterprises face higher customer demand and pricing pressures with the increase in market competition. Organizations are encouraged to improve the efficiency of their marketing campaigns and operations by improving the process of information delivery. CMS has enabled the automation of these processes for effective marketing.

Further, the report states that the high cost of deploying on-premises CMS is one of the major challenges in the market for SMEs. The price of CMS includes the cost of software licensing, system design and customization, implementation, training, and maintenance. Organizations also need to invest in the proper implementation of the software and training of the employees. The software requires continuous upgradation to keep up with the market trends. All these factors lead to an increase in the overall cost of implementation of CMS, adversely affecting its adoption among the end-users, especially SMEs.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Adobe Systems
  • IBM
  • Salesforcecom
  • SAS Institute
  • Oracle
  • AgilOne
  • Alterian
  • Comarch
  • Experian
  • Five9
  • HubSpot
  • Infor
  • Marin Software
  • Marketo
  • Microsoft
  • OpenText
  • RedPoint Global
  • Salesboomcom
  • SAP
  • Selligent
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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