Global Spirit-based RTD Mixes Market 2017-2021

  • ID: 4115465
  • Report
  • Region: Global
  • 73 pages
  • TechNavio
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FEATURED COMPANIES

  • Asahi Breweries
  • Beam Suntory
  • Diageo
  • Gruppo Campari
  • LA Martiniquaise
  • Pernod Ricard
  • MORE
About Spirit-based RTD Mixes

Spirit-based RTD mixes are products that have a lower alcohol content than spirits and can be consumed directly from the bottle without any preparation. The products are flavored and the alcohol content in the product ranges from 5% to 15% by volume. The RTD products are popular among the consumers due to the convenience factor and flavor preferences. Consumers who are pressed for time due to busy lifestyles prefer RTD products as they can be consumed directly without much preparation and thus offer a convenience factor. The players in the market are coming up with new products and this is driving the growth of the market.

The analysts forecast the global spirit-based RTD mixes market to grow at a CAGR of 7.36% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global spirit-based RTD mixes market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of spirit-based RTD mixes.

The market is divided into the following segments based on geography:
- Americas
- APAC
- Europe
- MEA

The report, Global Spirit-based RTD Mixes Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.

Key vendors
- Bacardi Limited
- Beam Suntory
- Diageo
- Gruppo Campari
- Pernod Ricard

Other prominent vendors
- Asahi Breweries
- Beverage Brands
- Distell
- Halewood International
- LA Martiniquaise
- Mark Anthony Group
- Radico Khaitan

Market drivers
- Introduction of new flavors
- For a full, detailed list, view the full report

Market challenges
- Campaigns against alcohol consumption
- For a full, detailed list, view the full report

Market trends
- Increasing prominence of ethnic flavor
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Asahi Breweries
  • Beam Suntory
  • Diageo
  • Gruppo Campari
  • LA Martiniquaise
  • Pernod Ricard
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Market landscape

Market overview

Global alcoholic drinks market

Global spirit-based RTD mixes market

Five forces analysis

PART 06: Market segmentation by product

Global dark spirit-based RTD mixes market

Global light spirit-based RTD mixes market

PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation

Spirit-based RTD mixes market in Americas

Spirit-based RTD mixes market in Europe

Spirit-based RTD mixes market in APAC

Spirit-based RTD mixes market in MEA

PART 09: Key leading countries

Japan

China

Australia

Russia

UK

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape

Competitive scenario

Bacardi Limited

Beam Suntory

Diageo

Gruppo Campari

Pernod Ricard

Other prominent vendors

PART 16: Appendix

List of abbreviations

PART 17: About the Author

List of Exhibits
Exhibit 01: Product segments in global spirit-based RTD mixes market
Exhibit 02: Key countries in each region
Exhibit 03: Product offerings
Exhibit 04: Overview of global spirit-based RTD mixes market 2016
Exhibit 05: Global alcoholic drinks market by volume 2016-2021 (billion liters)
Exhibit 06: Global alcoholic drinks market by revenue 2016-2021 ($ trillions)
Exhibit 07: Global spirit-based RTD mixes market 2016-2020 (billion liters)
Exhibit 08: Five forces analysis
Exhibit 09: Global spirit-based RTD mixes market by product 2016 and 2020
Exhibit 10: Global dark spirit-based RTD mixes market 2016-2021 (billion liters)
Exhibit 11: Global light spirit-based RTD mixes market 2016-2021 (billion liters)
Exhibit 12: Global Internet users by region 2015 (million users)
Exhibit 13: Global smartphone users 2012-2015 (billions)
Exhibit 14: Global spirit-based RTD mixes market by geography 2016 and 2020
Exhibit 15: Spirit-based RTD mixes market in Americas 2016-2021 (billion liters)
Exhibit 16: Spirit-based RTD mixes market in Europe 2016-2021 (billion liters)
Exhibit 17: Spirit-based RTD mixes market in APAC 2016-2021 (billion liters)
Exhibit 18: Spirit-based RTD mixes market in MEA 2016-2021 (billion liters)
Exhibit 19: Key leading countries
Exhibit 20: Spirit-based RTD mixes market in Japan 2016-2021 (billion liters)
Exhibit 21: Spirit-based RTD mixes market in China 2016-2021 (million liters)
Exhibit 22: Spirit-based RTD mixes market in Australia 2016-2021 (million liters)
Exhibit 23: Spirit-based RTD mixes market in Russia 2016-2021 (million liters)
Exhibit 24: Spirit-based RTD mixes market in UK 2016-2021 (billion liters)
Exhibit 25: Impact of drivers
Exhibit 26: Comparison of average excise duty on various alcohol beverage segments in Australia and South Africa ($ per liter)
Exhibit 27: Impact of drivers and challenges
Exhibit 28: Competitive assessment of major players in global spirit-based RTD mixes drinks market
Exhibit 29: Bacardi Limited: Geographic presence
Exhibit 30: Bacardi Limited: Product overview
Exhibit 31: Beam Suntory: Geographic presence
Exhibit 32: Beam Suntory: Product offerings
Exhibit 33: Diageo: Geographic presence
Exhibit 34: Diageo: Product overview
Exhibit 35: Gruppo Campari: Geographic presence
Exhibit 36: Gruppo Campari: Product overview
Exhibit 37: Pernod Ricard: Geographic presence
Exhibit 38: Pernod Ricard: Product overview
Exhibit 39: Pernod Ricard: Manufacturing facilities
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Asahi Breweries
  • Beam Suntory
  • Diageo
  • Gruppo Campari
  • LA Martiniquaise
  • Pernod Ricard
  • MORE
New Report Released: – Global Spirit-based RTD Mixes Market 2017-2021

The author of the report recognizes the following companies as the key players in the global spirit-based RTD mixes market: Bacardi Limited, Beam Suntory, Diageo, Gruppo Campari, and Pernod Ricard

Other Prominent Vendors in the market are: Asahi Breweries, Beverage Brands, Distell, Halewood International, LA Martiniquaise, Mark Anthony Group, and Radico Khaitan

Commenting on the report, an analyst from the research team said: “Increasing health consciousness among the consumers is increasing the demand for low alcohol content beverages, and this trend is expected to help the market grow during the forecast period. More number of consumers are now reading the nutritional labels and are demanding products that contain lower alcohol content. Many players in the market are coming up with new low-calorie and low alcohol content products to cater to this demand of the consumers. Malibu Island Spiced was one of the first drinks with rum as base that had the low calorie and low alcohol content claim in the US; it was introduced in 2013. In 2014, Diageo launched Nola, a vodka spritz brand, targeted at female consumers. The drink claims to have lower calorie content and lower alcohol level than wine. It is available in Raspberry & Elderflower and Watermelon & Strawberry flavors. In 2015, Skinnygirl Cocktails launched its new RTD cocktails with tequila as base under the brand Skinnygirl Spicy Lime Margarita.”

According to the report, one of the major growth drivers for the global spirit-based RTD mixes market is the premiumization of the products. The consumers are demanding more premium products as they perceive premium products to be made from better quality ingredients and that premium products will offer better taste and quality. Also, the turnaround of global economy has led to an increase in the amount of disposable income with the consumers, which is another factor driving the demand for premium products. The players in the market have responded to this by launching new premium products. In January 2015, Kirin launched its limited edition RTD offering Framboise in the Japanese market. In June 2016, Carlton and United Breweries launched Black Douglas in the premium RTD segment in the Australian market. The product is made from Scotch whisky aged for at least three years in charred oak barrels.

Further, the report states that one of the major challenges to the growth of the market is the high tax rates imposed on RTD alcoholic beverages by various governments. In most countries, the RTD segment has the same tax rates as that of spirits. However, the spirit-based RTD mixes have less alcohol content than standard spirits such as whiskey, brandy, and others. Due to the high tax rate, the prices of the products are high, and this will deter the consumers from purchasing the products. In Australia, the excise duty on the RTD segment is about $59.29 per liter of alcohol, and it is the same as that levied on spirits. In South Africa, the excise duty on the RTD segment is about $9.45 per liter of alcohol.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Bacardi Limited
  • Beam Suntory
  • Diageo
  • Gruppo Campari
  • Pernod Ricard
  • Asahi Breweries
  • Beverage Brands
  • Distell
  • Halewood International
  • LA Martiniquaise
  • Mark Anthony Group
  • Radico Khaitan
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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