Flavoured Powder Drinks in 2017: Confronting an Ageing World

  • ID: 4116390
  • Report
  • Region: Global
  • 51 pages
  • Euromonitor International
1 of 3
Flavoured Powder Drinks are a nearly USD9 billion category worldwide, encompassing chocolate drinks, nutrition-added malt drinks, as well as hot drinks in a wide variety of flavours, like strawberry and banana. Shifting demographics mean that these usually youth-oriented drinks are struggling in the ageing markets of the developed world, but have a promising future in young developing economies, like Indonesia.

The Flavoured Powder Drinks in 2017: Confronting an Ageing World global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 3
Flavoured Powder Drinks in 2017: Confronting an Ageing World

March 2017
Introduction
Category Overview
Demographics
demographics
Competitive Landscape
Chocolate-Flavoured Powders
Malt-based Powders
Emerging Trends
Recommendations
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
Flavoured Powder Drinks are a nearly USD9 billion category worldwide, encompassing chocolate drinks, nutrition-added malt drinks, as well as hot drinks in a wide variety of flavours, like strawberry and banana. Shifting demographics mean that these usually youth-oriented drinks are struggling in the ageing markets of the developed world, but have a promising future in young developing economies, like Indonesia.

Developing Asia and Latin America are the key areas of global growth

Although developed markets account for a sizeable share of sales of flavoured powder drinks, growth during the forecast period will come almost entirely from Latin America and Asia Pacific, which between them will account for 86% of global growth over 2016-2021. In particular, India, Brazil and Indonesia are markets to keep an eye on. Over half of value growth will come from these three countries.

Chocolate-based drinks are popular in more markets, but malt-based drinks are growing faster

In the majority of Euromonitor International researched markets, chocolate-based is the predominant form of powder drinks, although malt-based is the favourite in the fast-growing countries of Southeast Asia and the Indian subcontinent. Non-chocolate-based flavoured powder drinks are nowhere the most popular.

Nestlé is dominant globally, with some notable exceptions

Thanks to its key brands Milo and Nesquik, Nestlé is by far the largest global player in the flavoured powder drinks category, with three times the sales of its closest competitor, and leadership in every region. Only a few areas escape Nestlé’s dominance. Those that do include the Indian subcontinent, where GlaxoSmithKline is the long-time leader, and northern Europe, where Associated British Foods is number one.

Demographic changes exert a significant influence on the category

All forms of flavoured powder drinks are primarily aimed at younger consumers, and thus are affected by changing population trends. In Asia, this will be a boost to the category, while it will be a drag on growth in Western Europe and Latin America.
Note: Product cover images may vary from those shown
5 of 3
Note: Product cover images may vary from those shown
Adroll
adroll