Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Body Confidence Issues
The Selfie Culture
The New Influencers
Consumer Habits and Market Impact
Outlook and Recommendations
Methodology and Sources
Fixation with beauty
Women and girls are increasingly pressured into looking perfect, as well as older or younger than their real years, due to clever marketing and media bombardment with images of flawless celebrities and models. Feelings of inadequacy and online body shaming are causing confidence issues in many young girls.
Social media and the rise of the selfie
The meteoric rise of social media and dating apps has given rise to a “selfie culture” that is encouraging women and girls to be hypercritical of their looks, and is creating a need to be selfie-ready at all times.
Women are more empowered
With more women following careers, and female purchasing power at an all-time high, women are investing more in their self-image in terms of fashion, beauty products and cosmetic procedures, in order to feel more confident in themselves, or help further their careers.
The growing influence of the online guru
Beauty and fashion vloggers and reality TV stars offering “authentic” tips and tutorials are attracting ever bigger social media followings and are exerting increasing influence over digital-savvy Millennials, thus changing the face of beauty advertising.
Challenging beauty norms
Via numerous social media campaigns, consumers and celebrities are challenging traditional beauty standards, and are pushing the media and companies to portray more women of diverse physical appearance, age, race, shape and size.
Impact on consumer markets
Increased interest in appearance is driving a range of market sectors, from fashion, make-up and skin and hair care products to cosmetic procedures, fitness products and weight management.