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Inside The Jury: Influencing Damage Awards - Webinar

  • ID: 4126050
  • Webinar
  • 90 Minutes
  • Lorman Business Center, Inc.
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Understand why juries award large and small damages and how to influence them to decide in your favor.

Why do some juries award high damages and some juries award low damages for cases with similar facts? How do you increase the settlement value of your case? How do you bring a case back to a reasonable range? This timely topic answers questions about the central issue in all civil cases: what’s it worth and how do judges and juries decide the value of a case? An experienced consultant with backgrounds in communication, social psychology and law will share years of experience, research, and training on how jurors decide economic and noneconomic damages in civil cases. The topic includes a discussion on how jurors negotiate the subjective elements and navigate the objective evidence to determine the losses claimed in various types of lawsuits. You will also be taught key persuasion strategies to influence jurors’ assessment of damages testimony and ultimate valuation of damages.
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Jury Research Findings on Damages: A Brief Review
- Why Liability Always Drives Damages
- How Today's Political Environment May Influence Jury Awards
- Differences Between Individuals and Companies
- How to Use Pretrial Research to Understand Case Value
- Framing: Positioning Case Value in Mediation

Understanding the Psychology of Damage Determinations
- How Jurors Use Anchoring
- How Jurors Negotiate and Use Different Calculation Methods to Arrive at Damages
- Admitted Liability and Accepting Responsibility, and Effects on Damages
- Why Punitive Damages Are in Every Case
- How Judges See Damages

Using Cognitive and Emotional Components to Influence Jury Awards
- Telling the Damages Story
- How to Use a Damages Expert
- How to Use Jury Instructions on Damages
- How to Set Standards and Rules
- When Do You Talk About Damages? Voir Dire, Testimony, Argument
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Richard Gabriel, Decision Analysis, Inc.
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This webinar is primarily designed for attorneys. Other legal professionals may also benefit from attending.
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