Tailoring Mobile Financial Services to Market Conditions

  • ID: 4135836
  • Report
  • Region: Global
  • 2500 Pages
  • Mobile Market Development Ltd (Wireless Profit)
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FEATURED COMPANIES

  • American Express
  • Google
  • MTN
  • Orange Ivory Coast
  • Safaricom
  • Visa
  • MORE

For many Mobile Financial Service (MFS) providers, the aim is to develop a slick technical solution to meet a universal financial need. They are looking to create a mobile proposition that can easily be extended to multiple markets in order to maximise their returns.

The reality is that countries around the world vary in terms of their regulations, the development of their financial sector, their transaction flows, alternative means of transacting, and in many other ways.

MFS solutions that have been successful in one market, have struggled to repeat that success when rolled out into another. 

This report examines how three MFS solutions – M-PESA, Apple Pay and Orange Money - have been extended from their primary markets into a second market. It looks at how the services were received and what changes have had to be made (if any) in order to increase relevance - and performance - in the new market.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Express
  • Google
  • MTN
  • Orange Ivory Coast
  • Safaricom
  • Visa
  • MORE

1 Overview
 
2 Introduction
2.1 Background to the Report
2.2 Report Content
2.3 Currency and Conversions
2.4 Further Questions and Feedback
   
3 Reasons for MFS Market Customisation
3.1 Introduction
3.2 Financial Inclusion
3.3 Regulatory Environment
3.3.1 Know Your Customer (KYC)
3.4 Smartphone Penetration
3.5 Consumer Needs
3.5.1 Pull versus Push Factors
3.6 Competition and Availability of Alternative Financial Solutions
   
4 Vodafone
4.1 Introduction
4.2 M-PESA Kenya
4.2.1 The Proposition
4.2.2 Financial Inclusion
4.2.3 Regulation
4.2.4 Smartphone Penetration
4.2.5 Consumer Needs
4.2.6 Competition and Alternative Financial Solutions
4.3 M-PESA, Tanzania
4.3.1 The Proposition
4.3.2 Financial Inclusion
4.3.3 Regulation
4.3.4 Smartphone Penetration
4.3.5 Consumer Needs
4.3.6 Competition and Alternative Financial Solutions
   
5 Apple
5.1 Introduction
5.2 Apple Pay, USA
5.2.1 The Proposition
5.2.2 Financial Inclusion
5.2.3 Regulation
5.2.4 Smartphone Penetration
5.2.5 Customer Needs
5.2.6 Competition and Alternative Financial Solutions
5.3 Apple Pay, Australia
5.3.1 The Proposition
5.3.2 Financial Inclusion
5.3.3 Regulation
5.3.4 Smartphone Penetration
5.3.5 Consumer Needs
5.3.6 Competition and Alternative Financial Solutions
   
6 Orange
6.1 Introduction
6.2 Orange Money, Côte d’Ivoire
6.2.1 The Proposition
6.2.2 Financial Inclusion
6.2.3 Regulation
6.2.4 Smartphone Penetration
6.2.5 Customer Needs
6.2.6 Competition and Alternative Financial Solutions
6.3 Orange Money, France
6.3.1 The Proposition
6.3.2 Financial Inclusion
6.3.3 Regulation
6.3.4 Smartphone Penetration
6.3.5 Customer Needs
6.3.6 Competition and Alternative Financial Solutions

7 Key Findings

8 Recommendations

Appendix

Note: Product cover images may vary from those shown
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  • American Express
  • Apple
  • Google
  • MTN
  • MasterCard
  • Orange France
  • Orange Ivory Coast
  • Paypal
  • Safaricom
  • Samsung
  • Visa
  • Vodacom Tanzania
  • Vodafone UK
  • Western Union
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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