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Hologic in the Global Diagnostic Imaging Industry, 2019-2023: M&A, Joint Ventures, Marketing Tactics, Technological Capabilities

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    Company Profile

  • 40 Pages
  • June 2019
  • Region: Global
  • VPG Market Research
  • Hologic Inc.
  • ID: 4143692
This new report from the author provides insightful analysis of Hologic capabilities, goals and strategies in the global diagnostic imaging market.

The report presents a worldwide strategic overview of the diagnostic imaging market, including:
  • Estimates of the market size and growth.

  • Sales forecasts by geographic region and modality.

  • Review of the U.S. and international technological, regulatory, economic, demographic and social trends with potentially significant impact on the diagnostic imaging industry during the next five years.

  • Analysis of major geographic regions, including North America, Europe, Japan and Latin America.

  • Discussion of trends in X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS and other technologies.


The analysis of Hologic includes:
  • Business, new product development, and marketing strategies.

  • Anticipated acquisitions, joint ventures, and divestitures.

  • The U.S. and international sales force size in major geographic regions.

  • Selling options, including rental plans, leasing and others.

  • Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.

  • System service and support.

  • Internally developed and acquired diagnostic imaging and related technologies, including X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS, and others.