Global Outdoor Advertising Market 2017-2021

  • ID: 4143790
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • Adams Outdoor Advertising
  • APG|SGA
  • Captivate Network
  • DDI Signs
  • Focus Media Group
  • Lamar Advertising
  • MORE
About Outdoor Advertising

Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards.

The analysts forecast the global outdoor advertising market to grow at a CAGR of 4.51% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global outdoor advertising market for 2017-2021. To calculate the market size, the report explains the market with a detailed forecast of its revenue.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Outdoor Advertising Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Clear Channel Outdoor
- JCDecaux Group
- Lamar Advertising
- Outfront Media
- Ströer

Other prominent vendors
- Adams Outdoor Advertising
- AdSpace Networks
- AirMedia
- APG - SGA
- APN Outdoor
- Burkhart Advertising
- Captivate Network
- Daktronics
- DDI Signs
- Euromedia Group
- Eye Airports
- Focus Media Group
- Fairway Outdoor Advertising
- IZ-ON Media
- Primedia Outdoor
- Van Wagner Group
- Zoom Media

Market drivers
- Advantages of retail displays over traditional advertisement methods.
- For a full, detailed list, view the full report

Market challenges
- Online advertisements have a higher brand recalling capability.
- For a full, detailed list, view the full report

Market trends
- Adoption of smart boards for outdoor advertising.
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adams Outdoor Advertising
  • APG|SGA
  • Captivate Network
  • DDI Signs
  • Focus Media Group
  • Lamar Advertising
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Global outdoor advertising market
  • Five forces analysis
PART 06: Market segmentation by platform
  • Global outdoor advertising market by platform
  • Global outdoor advertising market: Physical platform
  • Global outdoor advertising market: Digital platform
PART 07: Market segmentation by type
  • Global outdoor advertising market by type
  • Global outdoor advertising market by billboards
  • Global outdoor advertising market by shelters
  • Global outdoor advertising market by transit displays
  • Global outdoor advertising market by street furniture
PART 08: Buying criteria
  • Buying criteria for outdoor advertising
PART 09: Geographical segmentation
  • Global outdoor advertising market by geography
  • Outdoor advertising market in APAC
  • Outdoor advertising market in Americas
  • Outdoor advertising market in EMEA
PART 10: Key leading countries
  • Global outdoor advertising market: Leading countries
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments
PART 13: Market trends

PART 14: Vendor landscape
  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Global outdoor advertising market: Overview
Exhibit 02: Global outdoor advertising market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global outdoor advertising market by platform 2016-2021 (% revenue share)
Exhibit 05: Global outdoor advertising market by platform: Revenue comparison 2016-2021 ($ billions)
Exhibit 06: Global outdoor advertising market by platform: CAGR comparison 2016-2021 (% revenue)
Exhibit 07: Global physical outdoor advertising market 2016-2021 ($ billions)
Exhibit 08: Global digital outdoor advertising market 2016-2021 ($ billions)
Exhibit 09: Global outdoor advertising market by type 2016-2021 (% revenue share)
Exhibit 10: Global outdoor advertising market by type: Revenue comparison 2016-2021 ($ billions)
Exhibit 11: Global outdoor advertising market by type: CAGR comparison 2016-2021 (% revenue)
Exhibit 12: Global outdoor advertising market by billboards 2016-2021 ($ billions)
Exhibit 13: Global outdoor advertising market by shelters 2016-2021 ($ billions)
Exhibit 14: Global outdoor advertising market by transit displays 2016-2021 ($ billions)
Exhibit 15: Global outdoor advertising market by street furniture 2016-2021 ($ billions)
Exhibit 16: Buying criteria for outdoor advertising
Exhibit 17: Global outdoor advertising market by geography 2016-2021 (% revenue share)
Exhibit 18: Global outdoor advertising market by geography: Revenue comparison 2016-2021 ($ billions)
Exhibit 19: Global outdoor advertising market by geography: CAGR comparison 2016-2021 (% revenue)
Exhibit 20: Outdoor advertising market in APAC 2016-2021 ($ billions)
Exhibit 21: Outdoor advertising market in Americas 2016-2021 ($ billions)
Exhibit 22: Outdoor advertising market in EMEA 2016-2021 ($ billions)
Exhibit 23: Outdoor advertising market in US 2016-2021 ($ billions)
Exhibit 24: Outdoor advertising market in Japan 2016-2021 ($ billions)
Exhibit 25: Outdoor advertising market in China 2016-2021 ($ billions)
Exhibit 26: Factors influencing the shift from traditional to digital outdoor advertising 2016
Exhibit 27: Impact of drivers
Exhibit 28: Impact of challenges
Exhibit 29: Other prominent vendors
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FEATURED COMPANIES

  • Adams Outdoor Advertising
  • APG|SGA
  • Captivate Network
  • DDI Signs
  • Focus Media Group
  • Lamar Advertising
  • MORE
New Report Released: – Global Outdoor Advertising Market 2017-2021

The author of the report recognizes the following companies as the key players in the global outdoor advertising market: Clear Channel Outdoor, JCDecaux Group, Lamar Advertising, Outfront Media, and Ströer.

Other Prominent Vendors in the market are: Adams Outdoor Advertising, AdSpace Networks, AirMedia, APG|SGA, APN Outdoor, Burkhart Advertising, Captivate Network, Daktronics, DDI Signs, Euromedia Group, Eye Airports, Focus Media Group, Fairway Outdoor Advertising, IZ-ON Media, Primedia Outdoor, Van Wagner Group, and Zoom Media.

Commenting on the report, an analyst from the research team said: “One trend in market is use of 3D technology for digital signage. One of the major trends is the use of 3D technology for digital signage. 3D technology has been in existence for decades. However, a major drawback of this type of advertising display is wearing glasses to view 3D outdoor advertisements. Technological advances have helped manufacturers overcome this challenge. They coat the display screens with glass, thereby eliminating the need for the audience to wear 3D glasses. This is a major innovation as digital signage is used to draw the attention of customers in a limited amount of time. Therefore, it becomes an improbable task for customers to wear their glasses to view ads. The latest technologies such as Magnetic 3D’s Enabl3D displays use auto-stereoscopic technology. The audience can view the digital signage even without glasses.”

According to the report, one driver in market is rapidly declining print advertising. Print advertising is declining rapidly because of the increasing adoption of the digital medium. Digital media advertising has developed and is eating into print advertising's share. Print advertising is not able to compete with digital media advertising because of the intense competition. For instance, billboards, which are considered to be one of the major segments for revenue in outdoor advertising, were not able to compete with Craigslist. Craigslist provided a new model of classified ads using the digital advertising medium. The popularity of classified ads declined as the service provided by Craigslist was free. Major print vendors such as Time and New York Times have significantly cut down on their budgets of the print segment. With the advent of e-papers and e-magazines, the sales of newspapers and magazines have declined rapidly, giving high visibility to online classified ad platforms.

Further, the report states that one challenge in market is high implementation costs. One of the challenges faced by companies is the high implementation costs of outdoor advertising. Advertisers require permission from authorities for displaying ads through advertising mediums such as billboards, shelters, and transit displays. For instance, in transit advertising, advertisers require permission from transportation authorities to post an ad. These authorities are under high pressure to maintain services without increasing the fare under an inflating global economy. This cannot support the authorities in providing an upfront working capital for company's digital signage deployments. Therefore, the advertising sales organization bears all the costs, which include all the necessary hardware and software for screens and back-end systems as well as installation and labor costs. This expenditure is later recaptured by the advertising sales organization by generating ad sales revenues. For large advertising campaigns, the upfront cost can reach up to millions and might take some time before ad revenues start coming in. This is likely to hinder the revenue inflow of the market during the forecast period.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Clear Channel Outdoor
  • JCDecaux Group
  • Lamar Advertising
  • Outfront Media
  • Ströer
  • Adams Outdoor Advertising
  • AdSpace Networks
  • AirMedia
  • APG|SGA
  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Daktronics
  • DDI Signs
  • Euromedia Group
  • Eye Airports
  • Focus Media Group
  • Fairway Outdoor Advertising
  • IZ-ON Media
  • Primedia Outdoor
  • Van Wagner Group
  • Zoom Media
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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