Global Tequila Market 2017-2021 - Product Image

Global Tequila Market 2017-2021

  • ID: 4143829
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • Beam Suntory
  • Bluenectar Store
  • Brown-Forman
  • Camino Real
  • Jose Cuervo
  • Patrón Spirits
  • MORE
About Tequila

Tequila is made from the blue agave plant found in Mexico. Agave can be grown only in the following areas: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave is grown only in the Jalisco state of Mexico, which is used in the preparation of 100% tequila.

The analysts forecast the global tequila market to grow at a CAGR of 3.61% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global tequila market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Tequila Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Beam Suntory
- Brown-Forman
- Jose Cuervo
- Patrón Spirits

Other prominent vendors
- Camino Real
- Compañía Tequilera Los Valores
- Compañía Tequilera Hacienda La Capilla
- PROXIMO SPIRITS
- Sierra Tequila
- Tequilera Corralejo
- TEQUILA QUIOTE
- Bluenectar Store
- World Food and Bev Group

Market drivers
- Mergers and acquisitions and strategic partnerships.
- For a full, detailed list, view the full report

Market challenges
- Campaigns against alcohol consumption.
- For a full, detailed list, view the full report

Market trends
- New products based on tequila.
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Beam Suntory
  • Bluenectar Store
  • Brown-Forman
  • Camino Real
  • Jose Cuervo
  • Patrón Spirits
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Global alcoholic drinks market
  • Global tequila market
  • Five forces analysis
PART 06: Market segmentation by product
  • Global premium tequila market
  • Global value tequila market
  • Global super premium tequila market
  • Global high-end premium tequila market
PART 07: Market segmentation by distribution channel

PART 08: Geographical segmentation
  • Tequila market in Americas
  • Tequila market in EMEA
  • Tequila market in APAC
PART 09: Key leading countries
  • US
  • Mexico
  • Germany
  • Canada
PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape
  • Competitive scenario
  • Beam Suntory
  • Brown-Forman
  • JOSE CUERVO
  • Patrón Spirits International
  • Other prominent vendors
PART 16: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Classification of tequila based on age
Exhibit 02: Production process of tequila
Exhibit 03: Overview of global tequila market 2016
Exhibit 04: Global alcoholic drinks market by revenue 2016-2021 ($ trillions)
Exhibit 05: Global alcoholic drinks market by volume 2016-2021 (billion liters)
Exhibit 06: Global tequila market by revenue 2016-2021 ($ billions)
Exhibit 07: Global tequila market by volume 2016-2021 (million liters)
Exhibit 08: Five forces analysis
Exhibit 09: Global tequila market by product segmentation 2016 and 2021
Exhibit 10: Global premium tequila market 2016-2021 ($ billions)
Exhibit 11: Global value tequila market 2016-2021 ($ billions)
Exhibit 12: Global super premium tequila market 2016-2021 ($ billions)
Exhibit 13: Global high-end premium tequila market 2016-2021 ($ billions)
Exhibit 14: Global tequila market by distribution channel 2016
Exhibit 15: World internet users by region 2015 (million users)
Exhibit 16: Global smartphone users 2012-2015 (billions)
Exhibit 17: Global tequila market by geography 2016 and 2021
Exhibit 18: Tequila market in Americas 2016-2021 ($ billions)
Exhibit 19: Tequila market in EMEA 2016-2021 ($ billions)
Exhibit 20: Tequila market in APAC 2016-2021 ($ billions)
Exhibit 21: Key leading countries
Exhibit 22: Tequila market in the US 2016-2021 ($ billions)
Exhibit 23: Tequila market in Mexico 2016-2021 ($ billions)
Exhibit 24: Tequila market in Germany 2016-2021 ($ billions)
Exhibit 25: Tequila market in Canada 2016-2021 ($ billions)
Exhibit 26: Impact of drivers
Exhibit 27: Agave production forecast 2017 and 2018 (million tons)
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Competitive assessment of major players in global tequila market
Exhibit 30: Beam Suntory in global tequila market
Exhibit 31: Brown-Forman: Net sales 2015 and 2016 ($ billions)
Exhibit 32: Brown-Forman: Net income 2015 and 2016 ($ millions)
Exhibit 33: Brown-Forman in global tequila market
Exhibit 34: Jose Cuervo: Net sales 2014 and 2015 ($ millions)
Exhibit 35: Jose Cuervo: Gross profit 2014 and 2015 ($ millions)
Exhibit 36: Jose Cuervo in global tequila market
Exhibit 37: Patrón spirits in global tequila market
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4 of 5

FEATURED COMPANIES

  • Beam Suntory
  • Bluenectar Store
  • Brown-Forman
  • Camino Real
  • Jose Cuervo
  • Patrón Spirits
  • MORE
New Report Released: – Global Tequila Market 2017-2021

The author of the report recognizes the following companies as the key players in the global tequila market: Beam Suntory, Brown-Forman, Jose Cuervo, and Patrón Spirits.

Other Prominent Vendors in the market are: Camino Real, Compañía Tequilera Los Valores, Compañía Tequilera Hacienda La Capilla, PROXIMO SPIRITS, Sierra Tequila, Tequilera Corralejo, TEQUILA QUIOTE, Bluenectar Store, and World Food and Bev Group.

Commenting on the report, an analyst from the research team said: “One trend in market is new products based on tequila. An interesting trend that is emerging in the market is the development of new products based on tequila. The players in the market are coming with other alcoholic products such as beer, cider, and liqueurs based on tequila, and this trend will impact the growth of the market during the forecast period. In October 2016, South African Breweries launched its new beer flavored with tequila. The product is a premium offering that is sold under the brand name Liberado. In November 2014, Anheuser-Busch InBev launched its tequila-flavored beer under the brand name Oculto. In April 2016, JB'S PR%F launched its new ice cream in tequila flavor. In March 2016, Distel launched its Savanna cider in tequila flavor in South Africa. The product is the first spirit flavored cider in South Africa and is sold in vibrant turquoise packaging. In 2014, Heineken launched Desperado, world's first tequila flavored beer in the Kenyan market. The new product formulations based on tequila is expected to help the market grow during the forecast period.”

According to the report, one driver in market is rising demand for premium tequila. The increasing demand for premium tequila is driving the global tequila market. There is an increased demand for the 100% blue agave tequila, Tequilo Puro, in the US and the UK, and it is driving the growth of the global tequila market. People prefer premium tequila mainly because of the craftsmanship, aging, and style. Also, the highest growth was reported in the super and ultra-premium segments. For instance, Brown-Forman's products such as Herradura and Don Eduardo, reported a 12% and 4% increase, respectively, in the net sales in 2016. The super-premium tequila segment in the US grew by about 651% during the last 13 years and is expected to grow rapidly during the forecast period as well.

Further, the report states that one challenge in market is increasing price of raw materials. The increasing price of raw materials is acting as a challenge to the market vendors and hence the growth of the global tequila market. The main raw material used for making tequila is agave, and the price of agave is increasing around the globe. The price of agave has increased by about 500% in the last five years, and the supply has not met with the increasing popularity and subsequent demand. The long growth period of agave, of nearly 7-8 years, is expected to contribute to its rising cost during the forecast period. The prices agave increased by about 165% in 2016 as compared to 2015. To keep the prices down, large distilleries have taken to planting their own agave. In Mexico, nearly 33% of the agave plants are owned by tequila companies themselves. The price of agave is expected to increase by about 100% during the forecast period.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Beam Suntory
  • Brown-Forman
  • Jose Cuervo
  • Patrón Spirits
  • Camino Real
  • Compañía Tequilera Los Valores
  • Compañía Tequilera Hacienda La Capilla
  • PROXIMO SPIRITS
  • Sierra Tequila
  • Tequilera Corralejo
  • TEQUILA QUIOTE
  • Bluenectar Store
  • World Food and Bev Group
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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