Global Visual Content Market 2017-2021

  • ID: 4143918
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • 123RF
  • AP Images
  • Dissolve
  • Fotolia
  • Photofolio
  • Reuters Pictures
  • MORE
About Visual Content

Visual content marketing refers to content marketing that employs visual content rather than text content. Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.

The analysts forecast the global visual content market to grow at a CAGR of 7.86% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global visual content market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of visual content.

The market is divided into the following segments based on geography:
- APAC
- Europe
- North America
- ROW

The report, Global Visual Content Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- 123RF
- Dreamstime
- Fotolia
- Getty Image
- Shutterstock

Other prominent vendors
- Alamy
- AP Images
- Depositphotos
- Dissolve
- Photofolio
- Pond5
- Reuters Pictures
- Story & Heart
- VideoBlocks
- WingClips

Market drivers
- Growing digital marketing aiding the growth of global visual content market
- For a full, detailed list, view the full report

Market challenges
- Lack of appropriate licensing and legal regulations
- For a full, detailed list, view the full report

Market trends
- Growing demand for short videos and compact images for mobile devices
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • 123RF
  • AP Images
  • Dissolve
  • Fotolia
  • Photofolio
  • Reuters Pictures
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by product
  • Global visual content market by product
  • Global visual content market by still images segment
  • Global photos market by representation format
  • Global visual content market by video footage segment
PART 07: Market segmentation by application
  • Global visual content market by application
  • Global visual content market in editorial application
  • Global visual content market in commercial application
  • Global visual content market in other applications
PART 08: Market segmentation by license model
  • Global visual content market by license model
  • Global visual content market for still images product segment by license model
  • Global visual content market for RM still images product segment
  • Global visual content market for RF still images product segment
  • Global visual content market for RM video footage product segment
  • Global visual content market for RF video footage product segment
PART 09: Market segmentation by geography
  • Global visual content market by geography
  • Visual content market in North America
  • Visual content market in Europe
  • Visual content market in APAC
  • Visual content market in ROW
PART 10: Key leading countries
  • US
  • Germany
  • UK
PART 11: Decision framework

PART 12: Drivers and challenges
  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments
PART 13: Market trends
  • Growing demand for short videos and compact images for mobile devices
  • Demand for 360-degree images and videos
  • Infographics: An important B2B content marketing tactic
  • Demand for regional and user-generated content
PART 14: Vendor landscape
  • Competitive scenario
  • Key players in global visual content market
PART 15: Key vendor analysis
  • 123RF
  • Dreamstime
  • Fotolia
  • Getty Images
  • Shutterstock
  • Other prominent vendors
PART 16: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Global visual content market
Exhibit 02: Global visual content market value chain
Exhibit 03: Industry participants in global visual content market
Exhibit 04: Global visual content market by value 2016-2021 ($ millions)
Exhibit 05: Five forces analysis
Exhibit 06: Global visual content market by product 2016 (% share of revenue)
Exhibit 07: Global visual content market by product 2021 (% share of revenue)
Exhibit 08: Global visual content market by product 2016-2021 (% share of revenue)
Exhibit 09: Global visual content market by product 2016-2021 ($ millions)
Exhibit 10: Global visual content market by still images segment 2016-2021 ($ millions)
Exhibit 11: Segmentation of still images by image type (photography (photos) and creation (others)) 2016 (% share of revenue)
Exhibit 12: Segmentation of still images by image type (photography (photos) and creation (others)) 2021 (% share of revenue)
Exhibit 13: Global photos market by representation format 2016 and 2021
Exhibit 14: Global photos market by representation format 2016 (% share of revenue)
Exhibit 15: Global photos market by representation format 2021 (% share of revenue)
Exhibit 16: Global visual content market by video footage segment 2016-2021 ($ millions)
Exhibit 17: Global visual content market by application 2016 (% share of revenue)
Exhibit 18: Global visual content market by application 2021 (% share of revenue)
Exhibit 19: Global visual content market by application 2016-2021 (% share of revenue)
Exhibit 20: Global visual content market by application 2016-2021 ($ millions)
Exhibit 21: Global visual content market in editorial application 2016-2021 ($ millions)
Exhibit 22: Global visual content market in commercial application 2016-2021 ($ millions)
Exhibit 23: Global visual content market in other applications 2016-2021 ($ millions)
Exhibit 24: Global visual content market for still images product segment by license model 2016 (% share of revenue)
Exhibit 25: Global visual content market for still images product segment by license model 2021 (% share of revenue)
Exhibit 26: Global visual content market for still images product segment by license model 2016 (% share of units sold)
Exhibit 27: Global visual content market for still images product segment by license model 2021 (% share of units sold)
Exhibit 28: Global visual content market for RM still images product segment by value 2016-2021 ($ millions)
Exhibit 29: Global visual content market for RM still images product segment by volume 2016-2021 (millions of units)
Exhibit 30: Global visual content market for RF still images product segment by value 2016-2021 ($ millions)
Exhibit 31: Global visual content market for RF still images product segment by volume 2016-2021 (millions of units)
Exhibit 32: Global visual content market for RM video footage product segment by value 2016-2021 ($ millions)
Exhibit 33: Global visual content market for RM video footage product segment by volume 2016-2021 (millions of units)
Exhibit 34: Global visual content market for RF video footage product segment by value 2016-2021 ($ millions)
Exhibit 35: Global visual content market for RM video footage product segment by volume 2016-2021 (millions of units)
Exhibit 36: Global visual content market by geography 2016 (% share)
Exhibit 37: Global visual content market by geography 2021 (% share)
Exhibit 38: Global visual content market by geography 2016-2021 ($ millions)
Exhibit 39: Global visual content market by geography 2016-2021 (% share)
Exhibit 40: Visual content market in North America 2016-2021 ($ millions)
Exhibit 41: Visual content market in Europe 2016-2021 ($ millions)
Exhibit 42: Visual content market in APAC 2016-2021 ($ millions)
Exhibit 43: Visual content market in ROW 2016-2021 ($ millions)
Exhibit 44: Key leading countries: Market share 2016 (% share)
Exhibit 45: Impact of drivers
Exhibit 46: Average internet speed in various developing countries 2015 (Mbps)
Exhibit 47: Impact of challenges
Exhibit 48: Global smartphone penetration 2014 and 2020
Exhibit 49: Key players in global visual content market
Exhibit 50: Competitive assessment of top five vendors
Exhibit 51:3RF: Product categories
Exhibit 52: Dreamstime: Product categories
Exhibit 53: Fotolia: Product categories
Exhibit 54: Getty Images: Product categories
Exhibit 55: Shutterstock: Geographical segmentation by revenue 2015
Exhibit 56: Shutterstock: Product categories
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 123RF
  • AP Images
  • Dissolve
  • Fotolia
  • Photofolio
  • Reuters Pictures
  • MORE
New Report Released: – Global Visual Content Market 2017-2021

The author of the report recognizes the following companies as the key players in the global visual content market: 123RF, Dreamstime, Fotolia, Getty Images, and Shutterstock

Other Prominent Vendors in the market are: Alamy, AP Images, Depositphotos, Dissolve, Photofolio, Pond5, Reuters Pictures, Story & Heart, VideoBlocks, and WingClips

Commenting on the report, an analyst from the research team said: “The marketers are looking for short videos and compact images that are suitable for mobile devices. Marketers are also focusing on video marketing, providing growth for video visual content. Due to the increase in smartphone adoption, many marketers are promoting their products and services through digital marketing and are using images and videos that are compatible with mobile devices. South Korea, Australia, Israel, the US, Spain, the UK, Canada, Chile, Malaysia, and Germany are the top countries with the highest smartphone penetration. Due to the busy lifestyles of customers, the marketers are developing videos that are short and can deliver the message in a short duration. The increase in smartphone and internet penetration and growing m-commerce platform for digital marketing will be key factors for the growth of the global visual content market during the forecast period.”

According to the report, various players in the market are focusing on a specific group of customers (premium customers) such as Microsoft, National Geographic Partners, and others by offering premium images. The premium images offered by various players are high in cost. These creative premium images can be used in print media or promotional projects including magazines, books, newspapers, newsletters, brochures, and others. They can also be used in corporate presentations, video-making, commercial films, websites, calendars, and social media sites including video platforms. For instance, Thinkstock (a business division of Getty Images) offers premium RF images that are selected from Getty Images and iStock. The top premium image categories offered by Thinkstock include animals, business, education, industry, nature, objects, concepts and ideas, health and beauty, technology, travel, and vintage.

Further, the report states that the consumption of online videos is limited by internet speeds, especially in developing countries. The average internet speed in developing countries is much lower than that in most developed countries. With improved networks and technology, this is expected to improve. A linear relationship between the internet speeds and video consumption is seen across the countries. The better internet speeds are bound to increase the video traffic.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • 123RF
  • Dreamstime
  • Fotolia
  • Getty Images
  • Shutterstock
  • Alamy
  • AP Images
  • Depositphotos
  • Dissolve
  • Photofolio
  • Pond5
  • Reuters Pictures
  • Story & Heart
  • VideoBlocks
  • WingClips
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
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