Global Education Marketing Services Market 2017-2021

  • ID: 4143938
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • Agile Education Marketing
  • Educational Marketing
  • Focus Marketing
  • Keypath Education
  • Sprint Media
  • MORE
About Education Marketing Services

Education marketing is a broad area of services that pertain to education-based student recruitment and retention, institution branding, marketing communications, and education market research. The traditional approach to marketing services has evolved over time and encompasses numerous marketing related activities such as designing marketing campaigns.

The analysts forecast the global education marketing services market to grow at a CAGR of 11.19% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global education marketing services market for 2017-2021. To calculate the market size, the report considers the revenue generated from third-party players who collaborate with educational institutions to design and implement marketing solutions.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Education Marketing Services Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Agile Education Marketing
- Educational Marketing
- Enrollment Marketing Solutions
- Sprint Media

Other prominent vendors
- Focus Marketing
- Higher Education Marketing
- Keypath Education

Market drivers
- Requirement for effective student recruitment and enrollment strategies
- For a full, detailed list, view the full report

Market challenges
- Inability to measure effectiveness of marketing solutions
- For a full, detailed list, view the full report

Market trends
- Use of social platforms
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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FEATURED COMPANIES

  • Agile Education Marketing
  • Educational Marketing
  • Focus Marketing
  • Keypath Education
  • Sprint Media
  • MORE
PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by end-user
  • Global education marketing services market by end-user
  • Global education marketing services market by educational institutions
  • Global education marketing services market by ed-tech companies
PART 07: Geographical segmentation
  • Global education marketing services market by geography
  • Education marketing services market in Americas
  • Education marketing services market in EMEA
  • Education marketing services market in APAC
PART 08: Decision framework

PART 09: Drivers and challenges
  • Market drivers
  • Impact of drivers on key customer segments
  • Market challenges
  • Impact of challenges on key customer segments
PART 10: Market trends
  • Use of social platforms
  • Rising analytical applications
  • Increasing marketing services through mobile platform
PART 11: Vendor landscape
  • Competitive scenario
  • Competitive benchmarking
PART 12: Key vendor analysis
  • Agile Education Marketing
  • Educational Marketing Group
  • Enrollment Marketing Solutions
  • Sprint Media
PART 13: Other prominent vendors
  • Focus Marketing
  • Higher Education Marketing
  • Keypath Education
PART 14: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Global education marketing services market 2016-2021 ($ billions)
Exhibit 02: Five forces analysis
Exhibit 03: Global education marketing services market by end-user 2016 (%)
Exhibit 04: Global education marketing services market by end-user 2021 (%)
Exhibit 05: Global education marketing services market by end-user 2016-2021 ($ billions)
Exhibit 06: Global education marketing services market by end-user 2016-2021 (%)
Exhibit 07: Global education marketing services market by educational institutions 2016-2021 ($ billions)
Exhibit 08: Global education marketing services market by ed-tech companies 2016-2021 ($ billions)
Exhibit 09: Global education marketing services market by geography
Exhibit 10: Education marketing services market in Americas 2016-2021 ($ billions)
Exhibit 11: Education marketing services market in EMEA 2016-2021 ($ billions)
Exhibit 12: Education marketing services market in APAC 2016-2021 ($ billions)
Exhibit 13: Impact of drivers
Exhibit 14: Impact of challenges
Exhibit 15: Vendor analysis
Exhibit 16: Key vendors: Strategic initiatives overview
Exhibit 17: Agile Education Marketing: End-user segments
Exhibit 18: Agile Education Marketing: Service offerings
Exhibit 19: Educational Marketing Group: Service offerings
Exhibit 20: Enrollment Marketing Solutions: Service offerings
Exhibit 21: Sprint Media: Service offerings
Exhibit 22: Focus Marketing: Service offerings
Exhibit 23: Keypath Education: Service offerings
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FEATURED COMPANIES

  • Agile Education Marketing
  • Educational Marketing
  • Focus Marketing
  • Keypath Education
  • Sprint Media
  • MORE
New Report Released: – Global Education Marketing Services Market 2017-2021

The author of the report recognizes the following companies as the key players in the global education marketing services market: Agile Education Marketing, Educational Marketing, Enrollment Marketing Solutions, and Sprint Media.

Other Prominent Vendors in the market are: Focus Marketing, Higher Education Marketing, and Keypath Education.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is use of social platforms. The education industry is exploring multiple avenues to reach out to students globally. The recent trend suggests that the education marketing services providers are using capabilities of social networking sites to attract students and exchange information them. Earlier, these activities were carried out by e-mails and websites of institutions. Recognizing the presence of a large scale of students on social networking sites such as Facebook, Twitter, LinkedIn, and YouTube institutions are gradually designing their marketing and promotional activity programs for these platforms.”

According to the report, one of the major drivers for this market is requirement for effective student recruitment and enrollment strategies. Student recruitment is an essential part of marketing practices of any institution. With intense competition prevailing in the education industry, higher educational institutions and schools have increased their focus on improving their student enrollment processes. Since the majority of institutions have incorporated online courses and programs, it has become possible for them to reach out to international students.

Further, the report states that one of the major factors hindering the growth of this market is inability to measure effectiveness of marketing solutions. At present, educators, especially in higher educational institutions, are increasingly deploying education marketing solutions. However, like with most of the emerging technologies, the recent trend suggests that the absence of appropriate metrics is making it difficult for users to gauge the outcomes achieved in terms of either enrollment or visibility. Although traditional methods used at present have existed for a while, there is still lag in meaningful metrics for providing better interpretation and insight into the return on investment (ROI).

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Agile Education Marketing
  • Educational Marketing
  • Enrollment Marketing Solutions
  • Sprint Media
  • Focus Marketing
  • Higher Education Marketing
  • Keypath Education
Note: Product cover images may vary from those shown
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