Global Kombucha Market 2017-2021

  • ID: 4144020
  • Report
  • Region: Global
  • 70 pages
  • TechNavio
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FEATURED COMPANIES

  • American Brewing Company
  • Health-ade
  • KeVita
  • Millennium Products
  • OREGONIC TONIC
  • Revive Kombucha
  • MORE
About Kombucha

Kombucha is a fermented drink that is popular as a functional beverage for its health benefits. It is prepared by fermenting sweetened tea with a culture of yeast and bacteria, known as a SCOBY (symbiotic colony of bacteria and yeast).

The analysts forecast the global kombucha market to grow at a CAGR of 14.57% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global kombucha market for 2017-2021. To calculate the market size, the report considers the revenue generated from kombucha available in the form of teas, RTD beverages, tonics, and drink mixes.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Kombucha Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Health-ade
- KeVita
- Millennium Products
- Reed's

Other prominent vendors
- American Brewing Company
- Equinox Kombucha
- Healthy Brands Collective
- MOCU Health
- OREGONIC TONIC
- Love Kombucha
- Revive Kombucha
- Tonica Kombucha
- WILD TONIC

Market drivers
- Consumer acceptance of fermented beverages and its usage as an alternative to soda
- For a full, detailed list, view the full report

Market challenges
- Issues associated with kombucha containing alcohol
- For a full, detailed list, view the full report

Market trends
- Mergers and acquisition and strategic partnerships
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the Key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Brewing Company
  • Health-ade
  • KeVita
  • Millennium Products
  • OREGONIC TONIC
  • Revive Kombucha
  • MORE
PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Global probiotics market
  • Global kombucha market
  • Perception mapping
  • Five forces analysis
PART 06: Market segmentation by type of kombucha
  • Organic kombucha
  • Non-organic kombucha
PART 07: Segmentation by distribution channel
  • Hypermarkets and supermarkets
  • Convenience stores
  • Food and drink specialty stores
  • Others
PART 08: Geographical segmentation
  • Americas
  • Europe, Middle East, and Africa (EMEA)
  • APAC
PART 09: Key leading countries
  • US
  • UK
  • Germany
  • France
PART 10: Market drivers
  • Health benefits of kombucha
  • Availability of kombucha in different forms
  • Consumer acceptance of fermented beverages and its usage as an alternative to soda
PART 11: Impact of drivers

PART 12: Market challenges
  • Issues associated with kombucha containing alcohol
  • Players facing lawsuits over false advertising claims
  • Risk of side effects
PART 13: Impact of drivers and challenges

PART 14: Market trends
  • Mergers and acquisition and strategic partnerships
  • Product launches
  • Packaging innovations and increasing marketing initiatives
PART 15: Vendor landscape
  • Competitive scenario
  • Other prominent vendors
PART 16: Key vendor analysis
  • Health-ade
  • KeVita
  • Millennium Products
  • Reed's
PART 17: Appendix
  • List of abbreviations
List of Exhibits
Exhibit 01: Global probiotics market 2016-2021 ($ billions)
Exhibit 02: Perception mapping of popular kombucha manufacturing brands versus other popular beverage brands 2016
Exhibit 03: Global kombucha market 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global kombucha market by type of kombucha 2016 and 2021 (% share)
Exhibit 06: Global organic kombucha market 2016-2021 ($ millions)
Exhibit 07: Global non-organic kombucha market 2016-2021 ($ millions)
Exhibit 08: Global kombucha market by distribution channel 2016 (% share)
Exhibit 09: Analysis of different retail formats based on key parameters
Exhibit 10: Global kombucha market by geography 2016 and 2021 (% share)
Exhibit 11: Kombucha market in Americas 2016-2021 ($ millions)
Exhibit 12: Kombucha market in EMEA 2016-2021 ($ millions)
Exhibit 13: Kombucha market in APAC 2016-2021 ($ millions)
Exhibit 14: Key leading countries: Market share in 2016
Exhibit 15: Number of supermarkets in US 2012-2015
Exhibit 16: Kombucha market in US 2016-2021 ($ millions)
Exhibit 17: Kombucha market in UK 2016-2021 ($ millions)
Exhibit 18: Kombucha market in Germany 2016-2021 ($ millions)
Exhibit 19: Kombucha market in France 2016-2021 ($ millions)
Exhibit 20: Health benefits of kombucha based on various studies
Exhibit 21: Diabetes patients in different regions in 2015 and 2040 (estimated) (millions)
Exhibit 22: Different forms of kombucha
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Strategies adopted by players to promote kombucha
Exhibit 26: Competitive assessment of the major players in the global kombucha market in 2016
Exhibit 27: Product portfolio of Health-ade
Exhibit 28: Product portfolio of KeVita
Exhibit 29: Product portfolio of Millennium Products
Exhibit 30: Product portfolio of Reed's
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Brewing Company
  • Health-ade
  • KeVita
  • Millennium Products
  • OREGONIC TONIC
  • Revive Kombucha
  • MORE
New Report Released: – Global Kombucha Market 2017-2021

The author of the report recognizes the following companies as the key players in the global kombucha market: Health-ade, KeVita, Millennium Products, and Reed's.

Other Prominent Vendors in the market are: American Brewing Company, Equinox Kombucha, Healthy Brands Collective, MOCU Health, OREGONIC TONIC, Love Kombucha, Revive Kombucha, Tonica Kombucha, and WILD TONIC.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is mergers and acquisition and strategic partnerships. The market has witnessed several acquisitions that can have a significant impact on its growth. Some of the major vendors are also looking to expand to new geographical regions and segments for more adaptability in terms of new technologies and to increase their customer bases.”

According to the report, one of the major drivers for this market is consumer acceptance of fermented beverages and its usage as an alternative to soda. Fermented beverages have become popular among consumers in the past few years owing to the increasing interest in traditional food preservation techniques. Kombucha is one of the traditional beverages rich in probiotics and micronutrients. Thus, consumers are opting for beverages with kombucha as a prominent ingredient.

Further, the report states that one of the major factors hindering the growth of this market is issues associated with kombucha containing alcohol. Although tea fermentation is a century-old process, its increasing popularity in the past few years has led to scrutiny by the US Alcohol and Tobacco Tax and Trade Bureau. This is because the fermentation method increases the amount of alcohol in kombucha for it to be legally sold as a non-alcoholic beverage. These federal authorities have sent warning letters to manufacturers over the years for this issue.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Health-ade
  • KeVita
  • Millennium Products
  • Reed's
  • American Brewing Company
  • Equinox Kombucha
  • Healthy Brands Collective
  • MOCU Health
  • OREGONIC TONIC
  • Love Kombucha
  • Revive Kombucha
  • Tonica Kombucha
  • WILD TONIC
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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