The Entry-Level PC Gaming Market - Second Half 2016

  • ID: 4161542
  • Report
  • Jon Peddie Research
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PC Gaming Hardware Market Minting Billions

Comprised of pre and DIY built gaming computers, upgrades, and accessories such as input devices and audio/communication systems, the market exceeded $30 billion in 2016 and is forecast to grow at a 6% CAGR through 2019.
Due of an entrenched PC gaming culture, large population, and a lack of significant console traction, the Asia Pacific Region leads the world in both growth and market size with a forecasted 7% CAGR to 2019 from a TAM of almost $11.3 billion in 2016. However, North America and Western Europe both individually lead Asia Pacific for High-End hardware, albeit at lower growth rates of 5.78% and 6.63% vs. 9.61% respectively. The western appetite for PC gaming systems costing thousands of dollars is strong.

Part of the phenomena the author observes is that the ranks of PC gamers are growing in the Mid and High-End where ASPs are high. Also that the average PC sale is increasingly motivated by the video game use model which is important to understand in a stagnant or declining overall PC market. As basic computing functions become more entrenched with mobile devices, the PC ultimately becomes a power user’s tool. Whether for gaming, photo and video editing, content creation, etc.

The report contains the following content:

  • After-Market add-in board (AIB): Discussion and estimates of after-market graphics cards sales as upgrades and for home builds
  • System Configured PCs: Discussion and estimates of PC sales influenced by gaming from companies that either sell pre-configured or custom configured builds. Estimates are broken into notebooks and desktop segments
  • Accessories and DIY: Discussion and estimates of accessory sales and the Do-It-Yourself (DYI) builds
  • Charts, graphics, tables and more. Included with this report is an Excel workbook. It contains the data we used to create the charts in this report. The workbook has the charts and supplemental information broken out by platform
Note: Product cover images may vary from those shown
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1. Executive Summary

  • Countries Examined

2. Methodology

  • Primary research for this report
  • Secondary research for this report

3. Definitions

  • High-End segment
  • Mid-Range segment
  • Entry-Level segment
  • Spreadsheet Definitions

4. Introduction

  • The Entry-Level gamer
  • Entry-Level AIBs
  • Fast Facts
  • Additional Entry-Level AIB Charts and Tables:
  • DIY Systems
  • Peripherals
  • System Configured Entry-Level Gaming PC’s
  • Additional System Configured PCs Tables and Graphs:
  • The Global Market for Entry-Level Gaming PCs 2015 vs. 2019
  • Total Entry-Level PC Gaming Market
  • Market share
  • Conclusions
  • A Word on Tablets and Smartphones
  • The Halo Effect

5. Appendix

  • Entry-Level Detailed Methodology
  • Processing Intensity Level
  • SAM, TAM and PAM
  • Data sources
  • U.S. Bureau of Labor Statistics
  • Bureau of Economic Analysis
  • Central Intelligence Agency
  • Hoovers
  • International Monetary Fund
  • Internet World Stats
  • Manta
  • The World Bank
  • Societies
  • Geographic data
  • The Americas
  • Asia-Pacific
  • EMEA
  • GPUs, AIBs and PCs
  • Add In Boards
  • Embedded systems
  • Distribution/Market share
  • Sales channel
  • Multi AIBs
  • High-End segment
  • Mid-Range segment
  • Entry-Level segment
  • Price bands
  • Watershed

6. Gaming PCs 

  • Desktops, Laptops, AIO, etc.
  • Accessories
  • Definitions
  • Classes of gaming machines
  • Game Types
  • Types of gamers
  • Game classifications
  • General guidelines
  • Who we are
  • What we cover

List of Figures

Figure 1: The Entry-Level PC Gaming Hardware market only holding ground due to higher gaming influence. User base is shriking.
Figure 2: The Worldwide Entry-Level PC Gaming Hardware Market
Figure 3: Entry-Level AIB sales have hit the tipping point and sales will recede into the forseeable future. (millions of units)
Figure 4: The Top Markets for Entry-Level After Market Gaming AIBs (CAGR in Legend)
Figure 5: The Worldwide PC Gaming Entry-Level Peripheral Market by Region (Million $US) . 13
Figure 6: Entry-Level PC Gaming “Unit Equivalent” Comparison China vs.US (Millions)
Figure 7: Top Entry-Level PC Gaming System Configured Markets (Millions $US)
Figure 8: The Global Market for Entry-Level Gaming PCs 2015
Figure 9: The Global Market for Entry-Level Gaming PCs 2019
Figure 10: Top Total Entry-Level PC Gaming Hardware Markets (Millions $US)
Figure 11: Regional Breakdown of the Total Entry-Level PC Gaming Hardware Market
Figure 12: Market-share of AMD and Nvidia Entry-Level grade GPUs.
Figure 13: Microsoft Surface
Figure 14: Motorola Webtop with Smartphone plugged into it may have been too early, but we expect more development in smartphone powered PCs.
Figure 15: Halo Effect: The Influence of Brand Image in Relation to Gaming
Figure 16: Approximations of Various Processing Intensity Levels Required by Various Genre’s for Entry-Level Gaming PCs
Figure 17: Conceptualization of PAM/TAM/SAM and SOM (Courtesy RAK Associates)
Figure 18: Basic categorization of PC platforms and their graphics subsystems
Figure 19: Sales channels for AIBs
Figure 20: What kind of a gaming rig do you have - or wish you had?
Figure 21: The history of gaming in computers
Figure 22: Gaming machine circa 1979 (Source Commodore)
Figure 23: Modern PC gaming machine, circa 2015 (Source Alienware)
Figure 24: Games are the leading application for exploiting the hardware advances
Figure 25: Relative Mid-Range of various game platforms over time

List of Tables

Table 1: Table The Top World Market for After-Market Entry-Level Gaming AIBs
Table 2: The Entry-Level PC DIY Market by Region (Millions $US)
Table 3: The Top World Markets for System Configured Entry-Level Gaming PCs (Source: Jon Peddie Research)
Table 4: System Configured Entry-Level Gaming PCs by Region (Source: Jon Peddie Research)
Table 5: AIB sub-segments

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown