Enterprises have extensively deployed social media and have gained assistance from the analytics companies to improve their brand processes and perform better. The social media analytics companies need to educate their customer and design customized solutions that fit company-specific demands. This can help companies gain enhanced competitive intelligence and better market focus that is beneficial for the global social media analytics market.
The exceptional evolution from business intelligence (BI) techniques to advanced analytics techniques and the massive upsurge in the number of social media users have elevated the adoption of social media analytics across the globe. The increase in the number of social media users has been a major driving force for the market and will continue to be so over the forecast period. This enables the social media analytics companies to gain better customer data and enhanced customer behavioral analysis. Furthermore, increased expenditure on analytics and growth in focus on competitive intelligence support the overall market growth. Further, increase in rate of adoption in SMEs and increased cloud adoption depict major growth opportunities for the market.
The social media analytics market is segmented based on application, end user, and geography. Customer segmentation & targeting, competitor benchmarking, multichannel campaign management, customer behavioral analysis, and marketing management are the various applications analyzed in the report. The various end users are media & entertainment, travel & hospitality, IT & telecom, retail, and others (BFSI and healthcare).
Customer behavioral analysis led the social media analytics market in 2015 and will continue to do so in the near future. Furthermore, the retail sector dominates the overall market and implements social media analytics for the purpose of customer behavioral analysis on a comparatively larger scale. The retail sector implements social media analytics for the purpose of quantifying performance, determining impact, and deriving strategic directions from social media data.
Geographically the social media analytics market is segmented into North America, Europe, Asia-Pacific, and LAMEA. North America has witnessed the highest adoption of this service, followed by Europe, Asia-Pacific, and LAMEA. However, Asia-Pacific is expected to grow at a significant pace during the forecast period.
Market players have adopted innovative techniques to provide advanced and pioneering offerings. Some of the significant players in the social media analytics market that are profiled in the report are Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.
The social media analytics report focuses on the growth prospects and restraints of the market based on the analysis of regional trends. The study provides Porter’s five forces analysis of the market to understand the impact of factors such as suppliers, competitors, new entrants, substitutes, and buyers on the growth of the market.
This study comprises analytical depiction of the market, with global social media analytics market trends and future estimations to depict the imminent investment pockets.
The overall market potential is determined to understand the profitable trends for gaining a stronger coverage.
The report presents information regarding key drivers, restraints, and opportunities with a detailed impact analysis.
Quantitative analysis from 2014 to 2022 is provided to highlight the financial competency of the market.
Porter’s Five Forces analysis illustrates the potency of the buyers and suppliers in the social media analytics industry.
KEY MARKET SEGMENTS
The social media analytics market is segmented based on the application, end user, and geography.
GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY APPLICATION
Customer Segmentation & Targeting
Multichannel Campaign Management
Customer Behavioral Analysis
GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY END USER
Media & Entertainment
Travel & Hospitality
IT & Telecom
Others (BFSI and Healthcare)
GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY GEOGRAPHY
Rest of Europe
Rest of Asia-Pacific
1.1. Report Description
1.2. Key Benefits
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models
Chapter 2 Executive Summary
2.1. CXO Perspectives
Chapter 3 Market Overview
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porters Five Forces Analysis
3.3.1. Moderate Bargaining Power Of Suppliers
3.3.2. High Threat Of New Entrants
3.3.3. Low Threat Of Substitutes
3.3.4. High Rivalry Among Market Players
3.3.5. Moderate Bargaining Power Of Buyers
3.4. Market Share Analysis, 2015 (%)
3.5. Market Dynamics
188.8.131.52. Increasing Number Of Social Media Users
184.108.40.206. Increased Spending On Analytics
220.127.116.11. Growth In Market Strategies & Competitive Intelligence
18.104.22.168. Lack Of Skilled Expertise
22.214.171.124. Complexities In Analytical Workflow
126.96.36.199. Increase In Cloud Adoption
188.8.131.52. High Rate Of Adoption In Smes
3.5.3. Top Impacting Factors
Chapter 4 Social Media Analytics Market, By Application
4.2. Customer Segmentation & Targeting
4.2.1. Key Market Trends
4.2.2. Key Growth Factors And Opportunities
4.2.3. Market Size And Forecast
4.3. Competitor Benchmarking
4.3.1. Key Market Trends
4.3.2. Key Growth Factors And Opportunities
4.3.3. Market Size And Forecast
4.4. Multichannel Campaign Management
4.4.1. Key Market Trends
4.4.2. Key Growth Factors And Opportunities
4.4.3. Market Size And Forecast
4.5. Customer Behavioral Analysis
4.5.1. Key Market Trends
4.5.2. Key Growth Factors And Opportunities
4.5.3. Market Size And Forecast
4.6. Marketing Management
4.6.1. Key Market Trends
4.6.2. Key Growth Factors And Opportunities
4.6.3. Market Size And Forecast
Chapter 5 Social Media Analytics Market, By End User
5.2. Media & Entertainment
5.2.1. Key Market Trends
5.2.2. Key Growth Factors And Opportunities
5.2.3. Market Size And Forecast
5.3. Travel & Hospitality
5.3.1. Key Market Trends
5.3.2. Key Growth Factors And Opportunities
5.3.3. Market Size And Forecast
5.4. It & Telecom
5.4.1. Key Market Trends
5.4.2. Key Growth Factors And Opportunities
5.4.3. Market Size And Forecast
5.5.1. Key Market Trends
5.5.2. Key Growth Factors And Opportunities
5.5.3. Market Size And Forecast
5.6. Others (Bfsi, Healthcare)
5.6.1. Key Market Trends
5.6.2. Key Growth Factors And Opportunities
5.6.3. Market Size And Forecast
Chapter 6 Social Media Analytics Market, By Geography
6.1. North America
6.1.1. Key Market Trends
6.1.2. Key Growth Factors And Opportunities
6.1.3. Market Size And Forecast
184.108.40.206. Market Size And Forecast
220.127.116.11. Market Size And Forecast
18.104.22.168. Market Size And Forecast
6.2.1. Key Market Trends
6.2.2. Key Growth Factors And Opportunities
6.2.3. Market Size And Forecast
22.214.171.124. Market Size And Forecast
126.96.36.199. Market Size And Forecast
188.8.131.52. Market Size And Forecast
184.108.40.206. Market Size And Forecast
6.2.8. Rest Of Europe
220.127.116.11. Market Size And Forecast
6.3.1. Key Market Trends
6.3.2. Key Growth Factors And Opportunities
6.3.3. Market Size And Forecast
18.104.22.168. Market Size And Forecast
22.214.171.124. Market Size And Forecast
126.96.36.199. Market Size And Forecast
188.8.131.52. Market Size And Forecast
6.3.8. Rest Of Asia-Pacific
184.108.40.206. Market Size And Forecast
6.4.1. Key Market Trends
6.4.2. Key Growth Factors And Opportunities
6.4.3. Market Size And Forecast
6.4.4. Latin America
220.127.116.11. Market Size And Forecast
6.4.5. Middle East
18.104.22.168. Market Size And Forecast
22.214.171.124. Market Size And Forecast
Chapter 7 Company Profiles
7.1. Oracle Corporation
7.1.1. Company Overview
126.96.36.199. Company Snapshot
7.1.2. Business Performance
7.1.3. Strategic Moves & Developments
7.2. Adobe Systems, Inc.
7.2.1. Company Overview
188.8.131.52. Company Snapshot
7.2.2. Business Performance
7.2.3. Strategic Moves & Developments
7.3. Ibm Corporation
7.3.1. Company Overview
184.108.40.206. Company Snapshot
7.3.2. Business Performance
7.3.3. Strategic Moves & Developments
7.4. Sap Se
7.4.1. Company Overview
220.127.116.11. Company Snapshot
7.4.2. Business Performance
7.4.3. Strategic Moves & Developments
7.5. Netbase Solutions, Inc.
7.5.1. Company Overview
18.104.22.168. Company Snapshot
7.5.2. Business Performance
7.5.3. Strategic Moves & Developments
7.6. Hootsuite Media, Inc.
7.6.1. Company Overview
22.214.171.124. Company Snapshot
7.6.2. Business Performance
7.6.3. Strategic Moves & Developments
7.7. Tableau Software
7.7.1. Company Overview
126.96.36.199. Company Snapshot
7.7.2. Business Performance
7.7.3. Strategic Moves & Developments
7.8. Crimson Hexagon
7.8.1. Company Overview
188.8.131.52. Company Snapshot
7.8.2. Business Performance
7.8.3. Strategic Moves & Developments
7.9. Sas Institute
7.9.1. Company Overview
184.108.40.206. Company Snapshot
7.9.2. Business Performance
7.9.3. Strategic Moves & Developments
7.10. Salesforce.Com Inc.
7.10.1. Company Overview
220.127.116.11. Company Snapshot
7.10.2. Business Performance
7.10.3. Strategic Moves & Developments
Social media analytics is used to evaluate data traces, which enables insights for social and business uses. It also helps the business to execute any brand campaign. Many enterprises are yet to discover its true potential. With a huge chunk of social media content exploding every second, social media analytics may become one of the most important tools for companies to make strategies and implement short-term plans.
Increase in number of social media users, rise in expenditure on analytics, and growth in market strategies & competitive intelligence are expected to drive the growth of the global social media analytics market. In addition, factors such as increase in cloud adoption and high rate of deployment in SMEs are expected to provide lucrative opportunity for the market growth. However, lack of skilled expertise and complexities in analytical workflow hamper the growth of the social media analytics market.
In 2014, customer behavioral analysis segment accounted for the maximum revenue share in the overall applications of social media analytics market. This is due to the increase in rivalry paired with the need for effective brand promotion, which drives the requirement of customer behavioral analysis. In addition, marketing management segment is expected to witness the fastest growth at CAGR of 30.9% during the forecast period.
The retail sector dominated the global social media analytics market in 2014 due to various advantages of social media analytics such as increase in brand awareness, better connection with audiences, creating hype around products, reduced gaps in the sales cycle. Furthermore, other end user segment is anticipated to grow at a CAGR of 30.1% during the forecast period (2016-2022).
Asia-Pacific is estimated to grow at the fastest rate due to increase in the adoption of social media analytics industry and extensive growth rate in China, Japan, Philippines, and India pertaining to the increase in number of social media users and flourishing retail sector.
Key Findings of the Social Media Analytics Market:
Travel & hospitality, and other end-user sectors are expected to exhibit a significant increase in the social media analytics market growth.
Customer behavioral analysis generated the highest revenue among other applications.
Asia-Pacific is projected to exhibit a substantial growth during the forecast period.
The key players profiled in the report include Oracle Corporation, Adobe Systems, Inc., IBM Corporation, SAP SE, Netbase Solutions, Inc., Hootsuite Media, Inc., Tableau Software, Crimson Hexagon, SAS Institute, and Salesforce.com Inc.
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.