Gen Z Study: How will they be Different

  • ID: 4181554
  • Report
  • 84 pages
  • HealthFocus International
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This study will look at both Gen Y and Gen Z as well as a cohort of other consumers because it’s important to understand where both of these generations differ not just from one another but from the population at large. Otherwise how do we know what makes them unique? So this means that the sample will range from 15 to 65 years old. There are about 500 in each of three cohorts (Gen Z (15-20 Years old), Gen Y (21-36 years old) and other (36-65 years old). There are a number of different opinions on the specific years that make up each generation but these are the delineations we will use.

For Gen Z we will only be looking at a small part of the generation because some of them are only 4 years old according to some sources. So we will start with those that are 15 years old who can address a questionnaire appropriately. This generation is still unfolding even in terms of defining their ages so whatever we or anyone else finds out about them now may still evolve to be something different as more of them come of age to have a voice. However, if the Millennials have taught us anything it’s that the voice will be heard early on making early understanding more critical.

Coming after the Millennials is a generation that we will call Gen Z. Others are calling them the iGeneration or GenNext so there’s no agreement yet on this name. Even the age range has not yet been agreed upon. According to Pew they are born 1977 or later, but others put it as late as 1996 or 1997.

Other studies have shown Gen Z to be more practical and mainstream than their Gen Y counterparts. This would be logical as it’s often the case with the generation that follows the generation that has had a change occur within it. For example, unlike Gen Y, Gen Z doesn’t remember a time without smart phone technology or social media. They were born into it. So it would be logical if their focus was more on how to make it more secure or how to limit their exposure than to how many different ways they can express themselves.

The purpose of this study is to begin to understand how Gen Z will differ from Gen Y and even from Boomers or Gen X in their approach to health and nutrition. It isn’t yet known completely what their attitudes will be as some of them are still too young to know. So it would be naïve to say the results are definitive. However, we want to determine direction.
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1. Background & Objectives
2. Methodology Summary
3. Lifestyle and Background
4. Online Activity
5. Health and Nutrition Outlook
6. Custom Questions
7. Appendix (Demographics)
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