"TrendSights Analysis: Novel & Experiential" explores how consumers' interest in new and unusual experiences is shaping the FMCG market.
The Novel & Experiential trend reflects how consumers' exposure to new ideas and concepts in a globalizing consumer society has made them more open to, and demanding of, new types of product that provide an experience that differs from the routine.
- Novelty-seekers look for unusual products to experiment with.
- Curious consumers feel eager to try something different.
- People are bored with the currently available options or want to escape from stressful lives.
Reasons to buy
- Gain insight into the different routes through which products can align with the Novel & Experiential trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Novel & Experiential trend for your sector.