TrendSights Analysis: Novel & Experiential

  • ID: 4188680
  • Report
  • 35 pages
  • GlobalData
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FEATURED COMPANIES

  • Belkos
  • Choice L
  • Miller
  • Rattray
  • Tonymoly
  • Zotter
  • MORE
TrendSights Analysis: Novel & Experiential

Summary

"TrendSights Analysis: Novel & Experiential" explores how consumers' interest in new and unusual experiences is shaping the FMCG market.

The Novel & Experiential trend reflects how consumers' exposure to new ideas and concepts in a globalizing consumer society has made them more open to, and demanding of, new types of product that provide an experience that differs from the routine.

Scope

- Novelty-seekers look for unusual products to experiment with.
- Curious consumers feel eager to try something different.
- People are bored with the currently available options or want to escape from stressful lives.

Reasons to buy

- Gain insight into the different routes through which products can align with the Novel & Experiential trend including examples of best-in-class innovation.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of the Novel & Experiential trend for your sector.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Belkos
  • Choice L
  • Miller
  • Rattray
  • Tonymoly
  • Zotter
  • MORE
1. Trend snapshot
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix
Note: Product cover images may vary from those shown
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4 of 4
  • Choice L
  • Zotter
  • Miller
  • Tonymoly
  • Belkos
  • Rattray
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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