Our International Trend Studies have been conducted on a biennial basis in the United States for 26 years and in 45 countries internationally since the Year 2000. The resulting database is the longest running of its kind, providing trended shopper insight data to food manufacturers, ingredient suppliers, foodservice establishments, pharmaceutical companies and health organizations. Shopper nutrition and health insights are used to create and support strategy, position and improve brands and track trends.
In Search of Purity, Freshness, Organics & Food Safety
- Pakistani shoppers are considerably worried about numerous food issues. Along with cost, top concerns are production and manufacturing issues, including contaminated ingredients, antibiotics and growth hormones in dairy, irradiation, and pesticides. Other top 10 concerns are for less-desirable ingredients, including food colorings, artificial flavors, artificial sweeteners and sugar.
- Ingredient purity is consistently important. Nearly two thirds report regularly avoiding foods with artificial ingredients. Half say it is highly important that labeling indicates a lack of artificial sweeteners, while nearly as many say so about artificial flavors and colors. Most feel that processed foods are not healthful, though they are necessary for convenience, and they feel a food is processed if it has preservatives and artificial flavors. More than half want labels that list only recognizable ingredients they would use at home.
- GMOs are virtually unknown to Pakistani shoppers; just 7% say they are aware of them. Thus, a high majority are unsure about whether GMOs are better or worse than non-GMO foods in regards to taste, health, safety, and the environment. Yet, of the small share who are aware of GMOs, most feel that some are good and necessary for the global food supply, but that all foods with GMO ingredients must be labeled as such. Notably, male shoppers are more than three times more likely than female shoppers to say that GMO foods are not healthful.
- Interestingly, they are significantly invested in organic foods, but do not know that organic foods contain no GMOs. Half say organic ingredients are a strongly important factor in getting them to try a new product, and an equal share feel that labeling indicating an organic product is highly important. Meanwhile, 4 in 10 say they consistently choose foods because they contain organic ingredients, and another third sometimes do.
1. Introduction and Methodology
2. Executive Summary
3. Detailed Information
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Simple Ingredient Lists
- Genetically Modified Foods
- Avoiding Additives & Artificial Ingredients
- Natural & Organic
- Responsible Food Choices
- Eco-Friendly Brand Choices
- Environmentally Friendly Purchasing
- Cost of Environmental Choice
- Point of Origin
- Locally Grown