Our International Trend Studies have been conducted on a biennial basis in the United States for 26 years and in 45 countries internationally since the Year 2000. The resulting database is the longest running of its kind, providing trended shopper insight data to food manufacturers, ingredient suppliers, foodservice establishments, pharmaceutical companies and health organizations. Shopper nutrition and health insights are used to create and support strategy, position and improve brands and track trends.
In Search of Purity, Freshness, Organics & Food Safety
- Russian respondents report strong and growing recognition of GMO foods at 85%, and their perceptions of these ingredients are largely negative, with more than 60% calling them worse for the environment, less healthy and less safe to eat. A large and growing majority of more than 90% say GMO products should be labeled appropriately, and they say these products are not good for them at a steady rate of 68%. But there is significant shares of 40% who say genetic modification is necessary and not always bad. This opinion is, surprisingly, more common for those age 40 and older.
- Shoppers here tend to be contradictory in their opinion of processed food and artificial ingredients. Net use of processed food remains high at 85%, but those who say they avoid these foods, while up for the decade, is down somewhat this year. That said, choosing foods without artificial ingredients and preservatives is increasing this year at a rate of 56%. More than half of these respondents do typically associate product qualities like long shelf-life, preservatives and artificial ingredients with foods that are highly processed, but steady shares of 60% also say processed foods are necessary for the convenience they offer.
- Although net use of natural and organic foods is high at shares near 90%, the influence of these brand qualities for shoppers in Russia have declined some since 2012. Still these shoppers are now more inclined to report increasing use of both natural and organic products. This behavior is most common for the youngest and oldest cohort groups along with women. Organic foods are particularly relevant here with 2 in 3 saying they regularly select foods that are organically grown. At rates of more than 50%, these shoppers now tend to associate various qualities with organic that are tied to their top food worries, especially chemical free, non-GMO, healthier and grown without pesticides. This connection is more common for 50-plus respondents and women.
1. Introduction and Methodology
2. Executive Summary
3. Detailed Information
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Simple Ingredient Lists
- Genetically Modified Foods
- Avoiding Additives & Artificial Ingredients
- Natural & Organic
- Responsible Food Choices
- Eco-Friendly Brand Choices
- Environmentally Friendly Purchasing
- Cost of Environmental Choice
- Point of Origin
- Locally Grown