Our International Trend Studies have been conducted on a biennial basis in the United States for 26 years and in 45 countries internationally since the Year 2000. The resulting database is the longest running of its kind, providing trended shopper insight data to food manufacturers, ingredient suppliers, foodservice establishments, pharmaceutical companies and health organizations. Shopper nutrition and health insights are used to create and support strategy, position and improve brands and track trends.
In Search of Purity, Freshness, Organics & Food Safety
- Concern crosses several categories. Malaysian shoppers worry about such food safety issues as contamination and pesticides, as well as food additives, artificial ingredients, and GMOs. They want label information about these items, but they also look for freshness statements. Women and parents are most concerned.
- Clean, simple, and recognizable attract Malaysian shoppers. They are highly interested in “free-from,” recognizable ingredients, and a shorter ingredient list. Their high level of interest, however, does not always translate into shopping for some of these features. Increasingly, Malaysian shoppers avoid foods and beverages with artificial ingredients.
- GMOs generate positive, negative, and neutral reactions. Awareness of genetically modified foods rose from 2014. Strong supporters of GMO labeling, Malaysian shoppers appear to be divided about the safety, health, and environmental friendliness of GMOs, and they say GMOs match non-GMOs for taste. Many acknowledge the necessity of genetically modified crops and say that not all genetic modification is bad. In contrast, a growing number say that foods from genetically modified crops are not good for people.
- Health and convenience play into processed food decisions. Malaysian shoppers say that processed foods are not healthy but recognize their value for convenience.
- Natural and organic appeal to some. Natural and organic ingredients influence brand switching but may not result in increased use of organic and natural foods. Malaysian shoppers consider organics to be safer for the environment, more nutritious, and better quality. Many would pay a price premium for organic.
1. Introduction and Methodology
2. Executive Summary
3. Detailed Information
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Simple Ingredient Lists
- Genetically Modified Foods
- Avoiding Additives & Artificial Ingredients
- Natural & Organic
- Responsible Food Choices
- Eco-Friendly Brand Choices
- Environmentally Friendly Purchasing
- Cost of Environmental Choice
- Point of Origin
- Locally Grown