Our International Trend Studies have been conducted on a biennial basis in the United States for 26 years and in 45 countries internationally since the Year 2000. The resulting database is the longest running of its kind, providing trended shopper insight data to food manufacturers, ingredient suppliers, foodservice establishments, pharmaceutical companies and health organizations. Shopper nutrition and health insights are used to create and support strategy, position and improve brands and track trends.
In Search of Purity, Freshness, Organics & Food Safety
- Philippine respondents report steady to increasing concerns at shares of close to 80% about contaminated foods, tainted packaging, use of pesticides and artificial ingredients, as well as the cost of groceries. In particular, contaminated foods and packaging have seen growing shares of concern since 2012. As a result, these shoppers indicate fairly steady interest in products with clean ingredients. Shares near 80% consistently read product labels and they most often look for information on product freshness and natural ingredients, although more than 3 in 4 also say information on use of pesticides and artificial ingredients are very to extremely important. Nearly steady shares of close to 70% also express interest in products with fewer ingredients that they are familiar with. This labeling information tends to be more important for shoppers age 30 and older.
- Awareness of GMO foods has skyrocketed among shoppers in the Philippines since 2014—up from 12% to 56% this year. These ingredients have a largely negative perception among shoppers, with more than 50% calling them less healthy and less safe to eat and half saying they are less environmentally friendly. These attitudes are a bit more common for respondents who are age 30 and older. More than 90%, overall, say GMO foods should be labeled as such, but otherwise, respondents here are mixed as to the overall value of GMOs. Similar shares near 50% say these ingredients aren’t all bad and are necessary for the global food supply, but almost as many call them unhealthy.
- Products with artificial ingredients and preservatives have mixed reviews from shoppers in the Philippines. Avoidance of these ingredients does remain strong among shoppers here at 69%, although this share has seen a steady drop since 2012, when 80% noted this behavior. These respondents are also less likely to say they typically choose products without these ingredients, even though they call them unhealthy at a fairly consistent rate of 70%.
1. Introduction and Methodology
2. Executive Summary
3. Detailed Information
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Simple Ingredient Lists
- Genetically Modified Foods
- Avoiding Additives & Artificial Ingredients
- Natural & Organic
- Responsible Food Choices
- Eco-Friendly Brand Choices
- Environmentally Friendly Purchasing
- Cost of Environmental Choice
- Point of Origin
- Locally Grown