Our International Trend Studies have been conducted on a biennial basis in the United States for 26 years and in 45 countries internationally since the Year 2000. The resulting database is the longest running of its kind, providing trended shopper insight data to food manufacturers, ingredient suppliers, foodservice establishments, pharmaceutical companies and health organizations. Shopper nutrition and health insights are used to create and support strategy, position and improve brands and track trends.
In Search of Purity, Freshness, Organics & Food Safety
- Pesticides in food have consistently been a top food concern for respondents in India, with 73% now citing worry about their use. However, other issues also generate high levels of concern here including contaminated food ingredients, sugar, tainted packaging, and use of food preservatives. Shoppers here attach a growing and high importance to information on food labels about these concerns. Freshness and natural information is most relevant, but label information about pesticide use, artificial and organic ingredients also see strong importance for 3 in 4 shoppers. Not surprisingly, respondents here also indicate strong interest in products with clean labels, as more than 80% now express interest in products that contain recognizable ingredients.
- Indian respondents remain somewhat mixed about GMO ingredients, although growing numbers near 40% now say GMOs are worse than non-GMOs with regard to safety, health and the environment. A strong majority of 87% say they should be labeled as such and now fewer respondents say they are necessary to grow enough food or that they aren’t all bad. Shoppers age 40 and older seem to be driving this shifting attitude, while younger shoppers under 40 tend to rate GMOs a bit more neutrally.
- A strong majority of Indian shoppers, near 70%, say they believe that processed foods are not healthy, and growing numbers now associate the use of artificial ingredients, preservatives and ingredients they don’t recognize with foods that are highly processed. Consistent shares of more than 70% now say they intentionally avoid products with artificial ingredients, and more than 60% now say they regularly choose food because they don’t contain additives or preservatives. A growing share of near 1 in 3 also report that they are decreasing their use of processed foods, although net use still remains high at 91%.
1. Introduction and Methodology
2. Executive Summary
3. Detailed Information
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Simple Ingredient Lists
- Genetically Modified Foods
- Avoiding Additives & Artificial Ingredients
- Natural & Organic
- Responsible Food Choices
- Eco-Friendly Brand Choices
- Environmentally Friendly Purchasing
- Cost of Environmental Choice
- Point of Origin
- Locally Grown