Our International Trend Studies have been conducted on a biennial basis in the United States for 26 years and in 45 countries internationally since the Year 2000. The resulting database is the longest running of its kind, providing trended shopper insight data to food manufacturers, ingredient suppliers, foodservice establishments, pharmaceutical companies and health organizations. Shopper nutrition and health insights are used to create and support strategy, position and improve brands and track trends.
In Search of Purity, Freshness, Organics & Food Safety
- Top food concerns center around production methods. After expense, 7 of shoppers’ top 10 food concerns center around manufacturing and production processes, including contamination, growth hormones, pesticides, and antibiotics. Top ingredient concerns are sugar, trans fats, and preservatives.
- Labeling is very important and influences food choices. Labeling for freshness and purity is highly important to at least half, especially natural; grown without pesticides; and having no preservatives, artificial colors, flavors, and sweeteners. They would like to see fewer ingredients and in particular, recognizable ingredients, on food labels. Six in 10 say they at least sometimes check for fewer ingredients when shopping, and a similar share tries to avoid artificial ingredients.
- They are especially adamant about GMO labeling. Many shoppers feel that GMOs are not inherently bad, and that some GMOs may even be necessary to ensure a global food supply. Still, nearly 9 in 10 want to know if a product contains them, and more than half feel that non-GM foods are safer, more healthful, and better for the environment. Despite these strong opinions, shoppers are not increasing their use of organic foods. Young shoppers are more open to GMOs.
- Most feel that processed foods are not healthful. Characteristics that make shoppers feel a product is more processed include artificial flavors or colors, preservatives, and a long shelf life. Despite this, the greatest share say their use of processed foods has not changed in the past two years.
1. Introduction and Methodology
2. Executive Summary
3. Detailed Information
- Top 10 Food Concerns
- Freshness & Natural Labeling
- Clean Labels
- Ingredient Recognition
- Simple Ingredient Lists
- Genetically Modified Foods
- Avoiding Additives & Artificial Ingredients
- Natural & Organic
- Responsible Food Choices
- Eco-Friendly Brand Choices
- Environmentally Friendly Purchasing
- Cost of Environmental Choice
- Point of Origin
- Locally Grown