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Smokeless Tobacco in Norway, 2017

  • ID: 4196288
  • Report
  • Region: Norway
  • 60 pages
  • GlobalData
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1 of 3


  • BAT
  • Conrad Langaard
  • Imperial Tobacco
  • Swedish Match
  • V2
  • MORE
Smokeless Tobacco in Norway, 2017


"Smokeless Tobacco in Norway, 2017" is an analytical report that provides extensive and highly detailed current and future market trends in the Norway market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Norway has one of the largest and most buoyant markets for smokeless tobacco and is the second largest snus market in the world after neighboring Sweden. Snus accounts for the vast majority (99.4%) of smokeless tobacco sales, having raised its profile dramatically since 2004, the year when the first major bans on smoking in public came into force. Men are the most important group of daily users with 15% using this product in 2015 compared to only 4% of women.


- Swedish Match is the leading player in the Norwegian smokeless market with 56.3%.
- The Norwegian market for smokeless tobacco, despite already being sizeable, is expected to grow still further over the coming decade.
- Snus will continue to dominate sales with no evidence of any other smokeless product emerging as a challenger.

Reasons to buy

- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Note: Product cover images may vary from those shown
2 of 3


  • BAT
  • Conrad Langaard
  • Imperial Tobacco
  • Swedish Match
  • V2
  • MORE
1. Introduction
1.1. Executive Summary
1.2. Definitions
2. Market Context
2.1. Market context: Norway is unique in its profile of snus within the tobacco market
2.2. Market context: Cigarettes is the leading category, capturing almost half of the total Tobacco market
3. Market Size and Structure
3.1. Market Volume: Innovation and growing health awareness has resulted in consumers switching to Smokeless Tobacco
3.2. Market Volume: Per capita consumption of Smokeless Tobacco has been driven by an increasing demand for snus
3.3. Market Segmentation: Snus is by far the dominant product in the Norwegian smokeless tobacco market
3.4. Market Segmentation: Snus has seen a huge increase in consumption levels over the past decade
3.5. Market Segmentation: Strong Snus sales almost doubled between 2009 and 2012
3.6. Market Segmentation: Fewer brands in the market is resulting in a decline in the market share of Loose Snus
3.7. Market Segmentation: In contrast to the explosion of interest in snus, the market for chewing tobacco is a small and shrinking sector
4. Production and Trade
4.1. Production: Most manufacturing has been transferred abroad
4.2. Imports: volumes fell back to 1,999 tons in 2015 after surging ahead to 2,450 tons in 2014
4.3. Imports: China emerges as a notable supplier in 2015 as the profile of Sweden falls back
4.4. Imports: Diversification in import origin markets evident from 2014 onwards
4.5. Imports: China became the main importer in 2015, with Sweden now holding the second position
4.6. Exports: Sweden supplies majority of smokeless tobacco in Norway
4.7. Exports: Sporadic bursts of export activity have been noted in 2009 and 2012
5. Taxation & Retail Prices
5.1. Taxation and Retail prices: VAT has been unchanged for some time
5.2. Retail Prices: Nasal Snuff for many brands were priced at Nkr50 per pack
6. Manufacturers and Brands
6.1. Market Structure: Swedish Match dominates the Smokeless Tobacco market in Norway
6.2. Market Structure: Swedish Match also dominates the Snus market
6.3. Market Structure: Swedish Match increased its share of the market annually between 2009 and 2012
6.4. Market Structure: Conrad Langaard is the dominant manufacturer in Chewing Tobacco
6.5. Market Structure: Skruf overtook General as the leading Norwegian brand in 2015
6.6. Market Structure: Swedish Match's leading brand in Norway is General
6.7. Market Structure: Oliver Twist dominates the Norwegian chewing tobacco market
7. Usership
7.1. Usership: Males are the main users of snus in Norway
7.2. Usership: Snus use falls as consumers get older
7.3. Usership: Occasional Snus user is larger than daily user cohort
8. Operating Constraints
8.1. Operating Constraints: The FCTC was signed by Norway in June 2003
8.2. Advertising restrictions: Norway has been prosecuting companies attempting to get around the advertising ban since 2003
8.3. Health warnings and labeling requirements: Visible health-related warnings have to be displayed on tobacco packs
8.4. Other restrictions: Norway has been following the restriction of 12mg of tar since 1995
9. Distribution
9.1. Distribution: Main shift in retail distribution in recent years has been away from tobacconists
10. Prospects & Forecasts
10.1. Prospects and Forecasts: Demand for snus is expected to increase and drive forward further interest in smokeless tobacco
10.2. Prospects and Forecasts: Per capita consumption of smokeless products is forecast to peak at 275g in 2021
11. Appendix
11.1. Additional data tables
11.2. Methodology

List of Tables
Table 1: Tobacco Products Market, Tons, 2005-2016
Table 2: Smokeless Tobacco: Market Segmentation, Tons, 2005-2016
Table 3: Consumption of Snus, Tons & Grams Per Capita, 2005-2016
Table 4: Snus Sales by Type: Strong v Other, %, 2009-2012
Table 5: Snus Sales by Pack Type, %, 2013-2015
Table 6: Consumption of Chewing Tobacco, Tons & Grams Per Capita, 2005-2016
Table 7: Smokeless Tobacco: Imports, Volume & Value, 2005-2015
Table 8: Smokeless Tobacco: Imports by Country of Origin, Volume, 2007-2015
Table 9: Smokeless Tobacco: Imports by country of Origin, Value (Nkr Million), 2005-2015
Table 10: Exports of Smokeless Tobacco from Sweden to Norway, 2005-2015
Table 11: Smokeless Tobacco: Exports/Re-Exports, 1990-1992 & 2004-2015
Table 12: Snus: Retail Prices, December 2016
Table 13: Chewing Tobacco: Retail Prices, October 2015
Table 14: Nasal Snuff: Retail Prices, October 2015
Table 15: Smokeless Tobacco: Manufacturer Sales, Tons, 2004-2015
Table 16: Smokeless Tobacco: Manufacturer Shares, %, 2004-2015
Table 17: Snus: Manufacturer Sales, Tons, 2009-2015
Table 18: Snus: Manufacturer Shares, %, 2009-2015
Table 19: Strong Snus: Manufacturer Shares, %, 2009-2012
Table 20: Chewing Tobacco: Manufacturer Sales, Tons, 2009-2015
Table 21: Chewing Tobacco: Manufacturer Shares, %, 2009-2015
Table 22: Snus: Brand Shares, %, 2009-2015
Table 23: Chewing Tobacco: Brand Shares, 2009-2012 & 2015
Table 24: Snus Use in Norway, %, 2008 & 2012-2015
Table 25: Snus Use by Age, %, 2012
Table 26: Snus: Usage Patterns, 2011
Table 27: Snus: Usage Patterns, %, 2011
Table 28: Operating Constraints
Table 29: Advertising restrictions
Table 30: Health warnings and labeling requirements
Table 31: Other restrictions
Table 32: Tobacco Products Market, Tons, 1997-2016
Table 33: Consumption of Smokeless Tobacco, Tons, 1990-2016
Table 34: Smokeless Tobacco: Market Segmentation, Tons, 1997-2016
Table 35: Consumption of Snus, 1990-2016
Table 36: Consumption of Chewing Tobacco, Volume, Tons, 1990-2016
Table 37: Smokeless Tobacco: Imports, Volume & Value, 1990-1992 & 1999-2015
Table 38: Smokeless Tobacco : Imports by country of Origin, Volume, %, 2001-2015
Table 39: Smokeless Tobacco : Imports by country of Origin, Value, %, 2001-2015
Table 40: Snus: Retail Prices, December 2015
Table 41: Tobacco Consumption, Tons, and Per Capita Consumption, Grams Per Year, 2015-2025

List of Figures
Figure 1: Executive summary (1)
Figure 2: Executive summary (2)
Figure 3: Tobacco Products Market, Tons, %, 2005 & 2015
Figure 4: Consumption of Smokeless Tobacco, Volume (Tons) , 2005-2016
Figure 5: Per Capita Consumption, Grams/Year, 2005-2016
Figure 6: Imports by country of Origin, % Volume, 2015
Figure 7: Smokeless Tobacco Consumption, Tons, 2015-2025
Figure 8: Per Capita Consumption, Grams Per Year, 2015-2025
Figure 9: Methodology
Note: Product cover images may vary from those shown
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4 of 3
  • Swedish Match
  • Imperial Tobacco
  • BAT
  • Conrad Langaard
  • Scandinavian Tobacco Group
  • V2
Note: Product cover images may vary from those shown