Smartphones: Worldwide Trends and Forecasts 2016–2021

  • ID: 4196297
  • Report
  • Region: Global
  • 40 pages
  • Analysys Mason Group
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Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021

Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

This report provides:

  • forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries
  • operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour
  • key worldwide and regional trends.

Who Should Read this Report

  • Operator-based strategy executives and mobile device managers that are interested in smartphone market trends and the role of operators as smartphone distribution channels.
  • Device manufacturers that want to identify worldwide and regional opportunities in terms of smartphone unit sales growth and primary regional drivers.
  • Smartphone distributors and wholesale executives that are interested in learning more about operator and vendor initiatives for smartphone sales, regional growth expectations and key trends.
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Worldwide trends
Worldwide: Mature and developing smartphone markets are diverging
Worldwide: Emerging Asia-Pacific and Latin America lead global smartphone sales growth
Worldwide: Android and iOS will maintain their market shares over the forecast period
Western Europe
Western Europe: Consumers' preferences and operators' responses to these have reduced smartphone sales
Western Europe: Key regional trends
Central and Eastern Europe
Central and Eastern Europe: Demand for budget smartphones is high
Central and Eastern Europe: Key regional trends
Middle East and North Africa
Middle East and North Africa: The dominance of prepaid plans influences smartphone purchasing behaviour
Middle East and North Africa: Key regional trends
Sub-Saharan Africa
Sub-Saharan Africa: First-time buyers, especially those from rural areas, will drive smartphone sales
Sub-Saharan Africa: Key regional trends
Emerging Asia-Pacific
Emerging Asia-Pacific: Smartphone sales will increase at a remarkable pace until at least 2021
Emerging Asia-Pacific: Key regional trends
Developed Asia-Pacific
Developed Asia-Pacific: High smartphone adoption has causedsales of new devices to stagnate
Developed Asia-Pacific: Key regional trends
North America
North America: Operators and vendors are adapting to changesin smartphone purchasing behaviour
North America: Key regional trends
Latin America
Latin America: Improving economic conditions are boosting new smartphone purchases
Latin America: Key regional trends
Forecast methodology and assumptions

List of figures
Figure 1: Mobile handset unit sales by type and smartphone share of handset connections, worldwide, 2013-2021
Figure 2: Smartphone unit sales by region, 2015 and 2021
Figure 3: Smartphone unit sales by operating system, worldwide, 2013-2021
Figure 4: Mobile handset connections by type and smartphone share of connections, Western Europe, 2013-2021
Figure 5: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2013-2021
Figure 6: Key regional trends in handset markets, Western Europe
Figure 7: Mobile handset connections by type and smartphone share of connections, Central and Eastern Europe, 2013-2021
Figure 8: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2013-2021
Figure 9: Key regional trends in handset markets, Central and Eastern Europe
Figure 10: Mobile handset connections by type and smartphone share of connections, Middle East and North Africa, 2013-2021
Figure 11: Smartphone unit sales and smartphone share of mobile handset unit sales, Middle East and North Africa, 2013-2021
Figure 12: Key regional trends in handset markets, Middle East and North Africa
Figure 13: Mobile handset connections by type and smartphone share of connections, Sub-Saharan Africa, 2013-2021
Figure 14: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2013-2021
Figure 15: Key regional trends in handset markets, Sub-Saharan Africa
Figure 16: Mobile handset connections by type and smartphone share of connections, emerging Asia-Pacific, 2013-2021
Figure 17: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia-Pacific, 2013-2021
Figure 18: Key regional trends in handset markets, emerging Asia-Pacific
Figure 19: Mobile handset connections by type and smartphone share of connections, developed Asia-Pacific, 2013-2021
Figure 20: Smartphone unit sales and smartphone share of mobile handset unit sales, developed Asia-Pacific, 2013-2021
Figure 21: Key regional trends in handset markets, developed Asia-Pacific
Figure 22: Mobile handset connections by type and smartphone share of connections, North America, 2013-2021
Figure 23: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2013-2021
Figure 24: Key regional trends in handset markets, North America
Figure 25: Mobile handset connections by type and smartphone share of connections, Latin America, 2013-2021
Figure 26: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2013-2021
Figure 27: Key regional trends in handset markets, Latin America
Figure 28: Main enablers and constraints for our smartphone forecasts

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