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Over-the-top (OTT) Video Services to Transform TV Viewing in Middle East and North Africa, Forecast to 2021

  • ID: 4200719
  • Report
  • March 2017
  • Region: Middle East, Africa
  • 79 Pages
  • Frost & Sullivan
Market Competition Gaining Momentum with a Number of New Participants and Premium Content


  • Icflix
  • Istikana
  • OSN
  • STARZ Play Arabia
  • Telly
  • MORE

The OTT video market is still evolving in terms of content and business models. However, the population and demographic in the MENA are highly attractive as a market for existing and new market participants. Internet penetration, supplemented by explosion of smartphones, has altered the way MENA watches television. This growth is augmented by government initiatives on internet proliferation and large-scale digital transformation. Along with pricing, customisation and personalisation with data analytics will play a key role in defining the market leader over the next five years.

Scope of the Study

This research study includes the following segments:

Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction

Geographic scope: Middle East, Levant, GCC

Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analysis have also been provided for the MENA OTT market.

Key Questions Answered

  • What stage is the market lifecycle at, and how is it expected to grow during the forecast period?
  • What are the growth opportunities among broadcasters, distributors, and content owners?
  • What are the key challenges hindering the uptake of OTT services?
  • What are the competitive factors impacting the market and which companies are expected to lead in the future?
Note: Product cover images may vary from those shown


  • Icflix
  • Istikana
  • OSN
  • STARZ Play Arabia
  • Telly
  • MORE
1. Executive Summary
  • Key Findings
  • Current and Future Outlook
2. Industry Overview
  • TV Landscape in Key Markets
  • TV Market Participants
  • Population Demography
  • Evolution of TV Viewing
  • Cord-Cutting or Cord Shaving
3. Overview of Internet Scenario in MENA
  • Internet Scenario in MENA
  • Internet Penetration
  • Mobile Internet Revolution
  • Government Initiative to Boost Connectivity
  • Bandwidth Costs and Affordability
  • Mobile and Fixed Broadband Prices
4. OTT Market Ecosystem
  • Media Content Marketplace Ecosystem
  • OTT Platforms
  • Telecom Operators
  • Telecom Partnerships and Alliances
  • Payment Modes
  • Infrastructure Solutions
5. Drivers and Restraints
  • Drivers and Restraints-Middle East
  • Drivers and Restraints-North Africa
6. Revenue Models and Forecast
  • Revenue Models
  • OTT Video Viewers Forecast
  • OTT Video Subscribers Forecast
  • OTT Video Revenue Forecast
7. Company Profiles
  • STARZ Play Arabia
  • Telly
  • OSN
  • Istikana
  • Icflix
8. Consumption Patterns and Viewership Trends-MENA, UAE, KSA, and Egypt
  • Languages Preferences
  • Most Watched Genres
  • Consumption Preference by Devices
  • Regional Video Viewing Trends
  • YouTube Incumbency
  • Spike in Ramadan
  • Social Network Trends
  • KSA
  • UAE
  • Egypt
  • Trends in Developing Economies
  • Sports Dominance
9. Last Word
  • Future Outlook
10. Appendix
  • Market Classification
  • Key Economic-Political Trends
  • Social Media Trends in MENA
  • Influence of Social Media
  • Global Overview of Internet Penetration Rates
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Icflix
  • Istikana
  • OSN
  • STARZ Play Arabia
  • Telly
Note: Product cover images may vary from those shown