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Marketing Research and Analysis Services Global Market Briefing 2017

  • ID: 4206561
  • Report
  • Region: Global
  • 29 Pages
  • The Business Research Company
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Identify Growth Segments and Opportunities

FEATURED COMPANIES

  • GFK
  • Ipsos
  • Nielsen Holdings
  • Westat
  • WPP
  • MORE

Marketing Research and Analysis pertains to systematic objective identification, collection, analysis, distribution and use of information with the aim of assisting management in decision making for identification and solution of the problem. It mainly includes companies which are engaged in methodically collecting, recording, organising, analysing and presenting marketing and public opinion data.

The 'Marketing Research and Analysis Services Global Market Briefing' provides strategists, marketers and senior management with the critical information they need to assess the marketing research and analysis services market.

Reasons to Purchase:

  • Get up to date information available on the marketing research and analysis services market globally
  • Identify growth segments and opportunities
  • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market
  • Develop strategies based on likely future developments
  • Gain a global perspective on the development of the market

Description

The 'Marketing Research and Analysis Services Global Market Briefing Report' covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market.

The market characteristics section of the report defines and explains the market.

The market size section gives the marketing research and analysis services market revenues, covering both the historic growth of the market and forecasting the future.

Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified.

The trends and strategies section highlights the likely future developments in the marketing research and analysis services market and suggests approaches.
 
Scope:

Markets Covered: Sampling and Statistical Services, Market Analysis Services, Broadcast Media Rating Services, Political Polling Services
Companies Mentioned: Nielsen, Kantar, Ipsos, GFK, Millward Brown, SSI, Westat, IMS Health, Comscore, Inc., Gartner, Forrester Research, Inc., ORC International Inc.
Geographic Scope: Americas, Europe, Asia, Middle East and Africa, Oceania.
Time Series: Five years historic and forecast.
Data: Market value in $ billions.
Data Segmentations: Regional breakdowns, market share of competitors, key sub segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

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FEATURED COMPANIES

  • GFK
  • Ipsos
  • Nielsen Holdings
  • Westat
  • WPP
  • MORE

Marketing Research and Analysis Services Market Characteristics
Marketing Research and Analysis Services Market Historic Growth
Drivers of the Market
Emerging Markets Growth
Globalization
Restraints on the Market
Privacy and Security Issues
Skills Shortages
Marketing Research and Analysis Services Market Forecast Growth
Drivers of the Market
Economic Growth
Increasing Focus on Customer Satisfaction
Technology Development
Restraints on the Market
Big Data Analytics
Reduction in Free Trade
Marketing Research and Analysis Services Market Comparison With Other Segments of Market Research Services
Global Market Research Services Market, Split by Segments, 2016, $ Billion
Marketing Research and Analysis Services
Translation Services
Public Opinion & Polling
Marketing Research and Analysis Services Market Regional and Country Comparison
Global Marketing Research and Analysis Services Market, Split by Region, 2016, $ Billion
Global Marketing Research and Analysis Services Market, Split by Country, 2016
Marketing Research and Analysis Services Market Competitors
Nielsen Holdings
WPP
Ipsos
GFK
Westat
Marketing Research and Analysis Services Market Key Mergers and Acquisitions
comScore Merged With Rentrak
Nielsen Acquired Repucom
Asset International Acquired FactSet Market Research
Progressive Digital Acquired GlobalData
Phoenix Acquired Synergitics Research
Marketing Research and Analysis Services Market Trends and Strategies
Micro Surveys Replacing Lengthy Surveys
Big Data Analytics Aiding Market Research Activity
Adoption of Advance Technologies
Agile Market Research as an Approach
Increased Use of Experimental Research Tools
Virtual Reality Technology for Conducting Market Research
Appendix
Research Methodology
Abbreviations
Currencies
Research Inquiries

List of Figures
Figure 1: Global Marketing Research and Analysis Services Market, Historic Market Size, 2012-2016, $ Billion
Figure 2: Global Marketing Research and Analysis Services Market, Forecast Market Size, 2016-2020, $ Billion
Figure 3: Global Market Research Services Market, Split by Segments, 2016, $ Billion
Figure 4: Global Marketing Research and Analysis Services Market, Split by Region, 2016, $ Billion
Figure 5: Global Marketing Research and Analysis Services Market, Split by Country, 2016, $ Billion
Figure 6: Global Marketing Research and Analysis Services Market, Key Competitor Estimated Market Shares, 2016, Percentage (%)

List of Tables
Table 1: Global Marketing Research and Analysis Services Market, Historic Market Size, 2012-2016, $ Billion
Table 2: Global Marketing Research and Analysis Services Market, Forecast Market Size, 2016-2020, $ Billion
Table 3: Global Design, Research, Promotional and Consulting Services Market, Split by Segments, 2016, $ Billion
Table 4: Global Marketing Research and Analysis Services Market, Split by Region, 2016, $ Billion
Table 5: Global Marketing Research and Analysis Services Market, Split by Country, 2016, $ Billion
Table 6: Global Marketing Research and Analysis Services Market, Key Competitor Estimated Market Shares, 2016, Percentage (%)

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FEATURED COMPANIES

  • GFK
  • Ipsos
  • Nielsen Holdings
  • Westat
  • WPP
  • MORE

Marketing Research and Analysis pertains to systematic objective identification, collection, analysis, distribution and use of information with the aim of assisting management in decision making for identification and solution of the problem. It mainly includes companies which are engaged in methodically collecting, recording, organising, analysing and presenting marketing and public opinion data.

The Americas was the x largest geographic region in the Marketing research and analysis services market in 2016, accounting for $x billion or x% of the global market. Asia was the x largest geographic market, accounting for $x billion or x% of the global market. Europe was the x largest geographic market, accounting for $x billion or x% of the global market. The Middle East and Africa accounted for x% and $x billion, while Oceania accounted for x% of the global Marketing research and analysis services market.

Market research companies are increasingly using advanced research technologies to generate consumer insights. For instance eye tracking technology aids researchers in giving unbiased insights. This technology is used in studying consumer behavior during shopping, wherein researchers can capture actual reaction and time spent gazing at a particular product or a group. Thus, eye tracking technology is helpful for gauging consumer reaction towards products, without any bias or errors.

Marketing Research - Neuromarketing research is a branch of Marketing research that applies the principles of neuroscience to marketing research. It studies consumers' cognitive, sensorimotor and affective response to the stimulus of marketing. 2016 has seen a marked increase in this field, supporting and in some cases even replacing the traditional methods of focus groups and surveys. Companies that seek more understanding of aspects that motivate the consumer have started appreciating the insights which are derived from neuromarketing research.

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  • GFK
  • Ipsos
  • Nielsen Holdings
  • Westat
  • WPP
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