Country Profile: Prepared Meals sector in the Netherlands

  • ID: 4206810
  • Report
  • Region: Netherlands, Holland
  • 66 pages
  • GlobalData
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FEATURED COMPANIES

  • Dr. August Oetker Kg
  • Gran Food Bv
  • Nestle S.A.
  • Qizini Losser B.V.
  • Unilever Plc
  • MORE
Country Profile: Prepared Meals sector in the Netherlands

Summary

In the Netherlands Prepared Meals sector, Ready Meals is the largest market in both value and volume terms, while the Pizza market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets accounted to the largest share of distribution for Prepared Meals in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Ristorante, Grand Italia, Aviko, Knorr, Big Americans and Tradizionale are the leading market players in the Netherlands Prepared Meals sector. The purchasing pattern of the Dutch consumers remain unchanged in the Prepared Meals market.

This Country Profile report on the Prepared Meals sector in the Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2016-2021
- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: film, trays, tubs, foils and others.

Scope

- Rising urbanization rates, changing lifestyles, and shifting eating patterns are expected to slightly boost the demand for Prepared Meals in the Netherlands and consequently its value share in the Western European region to 4.8%, by 2021.
- Of the three markets, Ready Meals is the largest in Netherlnad's Prepared Meals sector in 2016.
- Hypermarkets & Supermarkets is the leading distribution channel for Netherland’s Prepared Meals sector.
- Netherland's Prepared Meals sector is fragmented in 2016.
- Rigid Plastics is the most commonly used packaging material in Netherland's Prepared Meals sector.
- The Netherlands GDP per capita grew at a CAGR of 1.2% during 2011-2016 with year-on-year growth rate increasing from 1.3% in 2011 to 2.3% in 2016.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Dr. August Oetker Kg
  • Gran Food Bv
  • Nestle S.A.
  • Qizini Losser B.V.
  • Unilever Plc
  • MORE
1. REPORT SCOPE
2. EXECUTIVE SUMMARY
3. NETHERLANDS IN ITS REGIONAL CONTEXT
3.1. THE NETHERLANDS MARKET SHARE IN THE GLOBAL AND WESTERN EUROPEAN PREPARED MEALS SECTOR
3.2. THE NETHERLANDS COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPEAN REGION
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN THE NETHERLANDS
4.2. PER CAPITA CONSUMPTION ANALYSIS -THE NETHERLANDS COMPARED TO THE GLOBAL AND WESTERN EUROPEAN REGION
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP IN THE NETHERLAND’S PREPARED MEALS SECTOR
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS
4.5. GROWTH ANALYSIS BY MARKETS
5. MARKET AND CATEGORY ANALYSIS
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS
5.2. MARKET ANALYSIS: MEAL KITS
5.3. MARKET ANALYSIS: PIZZA
5.4. MARKET ANALYSIS: READY MEALS
6. DISTRIBUTION ANALYSIS
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS
7. COMPETITIVE LANDSCAPE
7.1. BRAND SHARE ANALYSIS BY SECTOR
7.2. BRAND SHARE ANALYSIS BY MARKETS
7.3. BRAND SHARE ANALYSIS BY CATEGORY
7.3.1. Meal Kits
7.3.2. Pizza
7.3.3. Ready Meals
7.4. PRIVATE LABEL SHARE ANALYSIS
8. PACKAGING ANALYSIS
8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR
8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS
8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR
8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS
8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR
8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS
8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR
8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS
9. MACROECONOMIC ANALYSIS
9.1. GDP PER CAPITA
9.2. POPULATION AND POPULATION GROWTH
9.3. CONSUMER PRICE INDEX
9.4. POPULATION BREAKDOWN BY AGE
10. METHODOLOGY

LIST OF TABLES
TABLE 1: GROWTH ANALYSIS BY MARKETS, 2016-2021
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET
TABLE 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY
TABLE 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY
TABLE 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY
TABLE 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY
TABLE 14: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS
TABLE 15: MARKET DEFINITIONS
TABLE 16: CATEGORY DEFINITIONS
TABLE 17: CHANNEL DEFINITIONS
TABLE 18: MARKET VALUE-BY CATEGORY 2011-2021 (€MILLIONS)
TABLE 19:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS)
TABLE 20: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021
TABLE 21: COMPONENTS OF CHANGE-BY MARKET
TABLE 22: PREPARED MEALS SALES DISTRIBUTION IN THE NETHERLANDS-BY MARKET (€ MILLION) 2016
TABLE 23: PACKAGING MATERIAL (IN MILLION PACK UNITS)
TABLE 24: CONTAINER TYPE (IN MILLION PACK UNITS)
TABLE 25: CLOSURE TYPE (IN MILLION PACK UNITS)
TABLE 26: OUTER TYPE (IN MILLION PACK UNITS)
TABLE 27: EXCHANGE RATES: US$-€, 2011-2021
TABLE 28: GDP PER CAPITA (€)
TABLE 29: POPULATION
TABLE 30: CONSUMER PRICE INDEX
TABLE 31: AGE PROFILE (MILLIONS OF PERSONS)

LIST OF FIGURES
FIGURE 1: VALUE SHARE OF NETHERLANDS IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021
FIGURE 2: THE NETHERLANDS COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021
FIGURE 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS -THE NETHERLANDS COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021
FIGURE 5: DEGREE OF TRADING UP IN THE NETHERLANDS PREPARED MEALS SECTOR, 2015-2016
FIGURE 6: VALUE AND VOLUME ANALYSIS BY MARKETS, 2016-2021
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-THE NETHERLANDS COMPARED TO THE GLOBAL AND WESTERN EUROPE AVERAGE, 2016
FIGURE 8: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 10: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 11: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021
FIGURE 12: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 13: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 14: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021
FIGURE 15: VALUE ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 16: VOLUME ANALYSIS BY CATEGORIES, 2011-2021
FIGURE 17: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016
FIGURE 18: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016
FIGURE 19: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016
FIGURE 20: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016
FIGURE 21: LEADING BRANDS IN THE NETHERLAND’S PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016
FIGURE 22: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 23: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 24: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016
FIGURE 25: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016
FIGURE 26: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016)
FIGURE 27: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021
FIGURE 28: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021
FIGURE 30: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021
FIGURE 32: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021
FIGURE 34: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016
FIGURE 35: THE NETHERLANDS GDP PER CAPITA, 2011-2016
FIGURE 36: POPULATION GROWTH IN THE NETHERLANDS, 2011-2016
FIGURE 37: CONSUMER PRICE INDEX, THE NETHERLANDS, 2010-2016
FIGURE 38: AGE PROFILE, THE NETHERLANDS, 2016
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  • Dr. August Oetker Kg
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  • Gran Food Bv
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