"Consumer Trends: Airlines", report draws on the expertise of Our consumer panel of respondents to provide opinion and insight about the key drivers of booking trends & behaviors. This reports highlights airlines preferences amongst outbound tourists.
Cost is the highest rated factor when choosing an airline when going on holiday, followed by comfort and good online customer reviews & ratings. Across the continents, South & Central Americans are the most price-conscious consumers.
The total number of international arrivals into the US dropped by 1.1% in 2016 to 76.6 million (77.5 million in 2015), mainly caused by the strong dollar which made it less attractive for foreigners to visit the country. The US saw less visitors from Europe, which was down 4% in comparison to 2015. However, growth is predicted in almost every US state in terms of international visitors over the next five years.
What else does this report offer?
- Detailed market analysis, information and insights
- Historic and forecast tourist volumes and values covering Germany’s outbound tourism sector
- Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.
- Detailed analysis of the market trends in the Germany’s outbound tourism sector.
- The importance of comfort on a flight is directly linked to LCC penetration.
- In countries where LCC penetration is high, such as in Europe, comfort is seen as a less interesting feature by consumers.
- Older age groups value comfort the most when choosing an airline consumers.
Reasons to buy
- Make strategic business decisions using survey data related to airline preferences across 36 markets
- Understand consumer behaviour within the industry to identify key market trends and growth opportunities
- Direct the promotional efforts on most promising markets by identifying the key source markets
Drivers for airline choice
Good online customer reviews/ratings